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- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
of students has a passion for the dynamic retail space across different segments including luxury, specialty, and mass market brands. Retail Tech in particular has had a major...
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Keywords:
Consumer Products / Retail
- 14 Mar 2014
- Blog Post
Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference
On the evening of Saturday, February 22, 2014 and all day Sunday, February 23, 2014, the Retail & Luxury Goods Club hosted a record number of nearly 400 students and professionals from Harvard and the surrounding community for its...
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Keywords:
Consumer Products / Retail
- 25 Nov 2009
- Working Paper Summaries
The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
you can in other markets," says HBS professor emeritus Walter J. Salmon, a specialist in consumer marketing and retail distribution. He cites "cultural sensitivity"—the ability to know what consumers will want before they...
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- 01 Jun 2004
- News
Luxe Redux
markets,” says HBS professor emeritus Walter J. Salmon, a specialist in consumer marketing and retail distribution. He cites “cultural sensitivity” — the ability to know what consumers will want before they know it themselves — as a key...
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