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Show Results For
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All HBS Web
(230)
- People (3)
- News (51)
- Research (130)
- Multimedia (1)
- Faculty Publications (68)
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
food they consumed to the jobs they took. Environmental quality does behave like a luxury good.— Forest L. Reinhardt All that has changed, partly due to alarming disasters such as the Exxon Valdez oil spill...
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by Martha Lagace
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
facilitated by mechanisms of value recombining, temporal distancing, identity marking, and conceptual bridging and a second phase marked by a redefinition of market boundaries and facilitated by mechanisms of competitive set reclaiming and enthusiast View Details
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Dina Gerdeman
- April 2008
- Teaching Note
Marketing Chateau Margaux (TN)
By: John A. Deighton and Leyland Pitt
Teaching Note for [507033].
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- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
because he had a much clearer idea about what would and would not work after his initial experience. During that first year, for instance, he found that Spanish customers felt more comfortable ordering takeout pizza once they had consumed...
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by Walter Kuemmerle
- 21 Dec 2022
- Blog Post
Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata Energy
Nissan aims to introduce 23 electrified models, including 15 all-electric vehicles. General Motors announced multiple entries in pickup, SUV and luxury segments that represent about 70% of EV industry volume, including the Chevrolet...
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- 20 Mar 2012
- First Look
First Look: March 20
consumers and producers, and such changes typically required the mobilization of political power to overcome resistance to such changes. In order to support such developmental changes, the political authorities of capitalism had to...
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Sean Silverthorne
- 01 Jun 2017
- News
Supercharged
“Crush it!” I was test-driving a Tesla Model S 75D under the watchful eye of Kristin, the “owner-advisor” tasked with accompanying me while I took one of Elon Musk’s battery-powered luxury cars for a spin on the Far West Side of...
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- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
study of brand relationships outside of traditional areas by applying new theoretical frameworks and considering new contexts (online digital spaces, consumer collectives, global brands, luxury brands, and...
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- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
other place where you are seeing malls thrive is at the high end. The luxury malls, what the industry calls A-class malls, are doing very, very well. It's the B- and C-class malls that are in trouble. These malls are targeting the...
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- 20 Oct 2016
- News
Smart Moves
provider of a whole range of services—parking, fuel-price data, intermodal routing—centered on the connected car. Although the majority of our data comes directly from consumers—think of it as crowd sourcing of traffic information—we’re not a View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
grocers, drug stores, and discount stores like Costco. Peter asked me (a banker) what I thought of supermarkets accepting credit cards for groceries. I said that the grocery margins (~1%) wouldn’t support the discounts on card purchases, and that View Details
- 24 May 2021
- Blog Post
Rebekah Emanuel: Host of Season 3 of the Climate Rising Podcast
for people to change their behavior—no matter if it was in cemeteries or energy procurement or luxury clothing. And underpinning all of that was carbon. Elise Clarkson: There were a number of topics addressed in this season of Climate...
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- 01 Sep 2010
- News
Fair Trade
from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,...
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- 01 Sep 2012
- News
Ideas in Action
shoppers deliberating over a luxury goods purchase. “Marketers can convince consumers that buying their product is actually a farsighted behavior,” she observes. “In that sense, View Details
- 01 Mar 2004
- News
Toy Story
Americas. Among the top players in the U.S. toy market, LEGO stands out because it is a privately held company that has been owned by the same Danish family since it was founded in 1932. Unlike most in this highly competitive group of toy makers, LEGO has the View Details
- 22 Sep 2009
- First Look
First Look: September 22
the mechanism of industry migration proposed in models like Duranton (2007). Shaping Online Consumer Choice by Partitioning the Web Authors:Jolie M. Martin and Michael I. Norton Publication:Psychology and Marketing 26, no. 10 (October...
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Martha Lagace
- 01 Dec 2000
- News
Latin America's Decade
to PCs and hence to the Net." Thus, Azuela expects the bulk of Internet growth will occur in the B2B sector and wireless applications. Auction house DeRemate.com, currently a leader in the region's consumer Internet sector, has a growth...
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- 05 Feb 2008
- First Look
First Look: February 5, 2008
regret relaxes self-control and motivates consumers to counteract their righteousness. A series of five studies demonstrates the effect of self-control regrets on real choices and actual shopping behavior. The findings indicate that View Details
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Martha Lagace
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Winslow Homer: American Passage By William R. Cross (MBA 1986) Farrar, Straus and Giroux In 1860, at the age of 24, Winslow Homer (1836–1910) sold Harper’s Weekly two dozen wood engravings, carved into boxwood blocks and transferred...
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- 18 Feb 2014
- First Look
First Look: February 18
To Groupon or Not to Groupon: The Profitability of Deep Discounts By: Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers Abstract—We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers View Details
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Sean Silverthorne