Filter Results
:
(22)
Show Results For
-
All HBS Web
(113)
- Faculty Publications (22)
Show Results For
-
All HBS Web
(113)
- Faculty Publications (22)
←
Page 2 of
22
Results
- October 2003 (Revised January 2004)
- Case
Burberry
By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman
In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest...
View Details
Keywords:
Brands and Branding;
Management Teams;
Luxury;
Product Launch;
Distribution;
Product Positioning;
Advertising;
Market Entry and Exit;
Fashion Industry;
Fashion Industry;
United Kingdom
Moon, Youngme E., Erika Kussmann, Emma Penick, Susan Wojewoda, and Kerry Herman. "Burberry." Harvard Business School Case 504-048, October 2003. (Revised January 2004.)
- August 2001
- Case
Charmed Technology
By: Youngme E. Moon
Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key...
View Details
Keywords:
Entrepreneurship;
Resignation and Termination;
Technological Innovation;
Marketing Strategy;
Product Development;
Luxury;
Information Infrastructure;
Value Creation;
Fashion Industry;
Fashion Industry
Moon, Youngme E. "Charmed Technology." Harvard Business School Case 502-012, August 2001.