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All HBS Web
(1,359)
- People (1)
- News (284)
- Research (948)
- Events (4)
- Multimedia (2)
- Faculty Publications (274)
- February 2023 (Revised March 2023)
- Case
Twitter Turnaround and Elon Musk
By: Andy Wu and Goran Calic
Late afternoon on Friday, October 27th, 2022, Elon Musk was the center of attention at Twitter’s San Francisco headquarters. The night before, Musk officially took the company private and became Twitter’s majority shareholder, finally ending a months-long acquisition...
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Keywords:
Elon Musk;
Twitter;
Acquisition;
Revenue;
Advertising;
Social Media;
Business or Company Management;
Public Opinion;
Job Cuts and Outsourcing
Wu, Andy, and Goran Calic. "Twitter Turnaround and Elon Musk." Harvard Business School Case 723-418, February 2023. (Revised March 2023.)
- 08 Dec 2008
- Research & Ideas
Thinking Twice About Supply-Chain Layoffs
one-standard-deviation increase in store labor brought about a 10 percent increase in profit margin. These findings ran contrary to the thinking of store managers that Ton interviewed. They consistently identified service quality as a top...
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- Article
Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this...
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Keywords:
Advertising;
Decision Choices and Conditions;
Television Entertainment;
Brands and Branding;
Consumer Behavior;
Mathematical Methods
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
- November 2021 (Revised December 2021)
- Case
Praava Health: A New Model for Bangladesh
By: Michael Chu
Launched in Dhaka, Bangladesh, in 2018, Praava Health (‘Praava’) delivered high-quality in-clinic primary and specialist care, backed by its own high quality diagnostic laboratories, imaging and pharmacy. Praava was founder Sylvana Sinha’s response to what she saw as a...
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Keywords:
Entrepreneurship;
Health Care and Treatment;
Investment Return;
Mobile and Wireless Technology;
Business Model;
Growth and Development Strategy;
Health Industry;
Bangladesh;
Asia
Chu, Michael. "Praava Health: A New Model for Bangladesh." Harvard Business School Case 322-067, November 2021. (Revised December 2021.)
- 15 Jun 2016
- Research & Ideas
These VC Partners May Make Your Firm Less Innovative
Capital, Competitor Ties, and Entrepreneurial Innovation, published in the October 2015 Academy of Management Journal and co-written with Emily Cox Pahnke and Benjamin Hallen of the University of Washington and Dan Wang of Columbia...
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Eva Ascarza
Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details
- May 2009
- Article
Customer-Based Valuation
By: Sunil Gupta
Customer lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on tactical marketing decisions. While this is important, it...
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Gupta, Sunil. "Customer-Based Valuation." Journal of Interactive Marketing 23, no. 2 (May 2009): 169–178.
- May 2007
- Article
The Governance of Open Source Initiatives: What Does it Mean to be Community Managed?
The concept of 'open source' software initially referred to software projects managed by grassroots communities in public forums. Since 1998, the concept has been adapted and diffused to new settings that extend beyond software. While the open source community has...
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O'Mahony, Siobhan. "The Governance of Open Source Initiatives: What Does it Mean to be Community Managed?" Art. 4. Special Issue on the Roundtable on the Governance of Open Source Software Journal of Management and Governance 11, no. 2 (May 2007): 139–150.
- March 2007 (Revised August 2009)
- Case
Grupo Bimbo
By: Jordan I. Siegel
In 2007 Grupo Bimbo, a leading global player in the baking industry, expands into China while at the same time undertaking initiatives to make its U.S. and South American operations more profitable. Allows students to analyze the company's entire global strategy....
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Keywords:
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Multinational Firms and Management;
Organizational Change and Adaptation;
Business and Government Relations;
Food and Beverage Industry;
China;
Mexico;
United States;
South America
Siegel, Jordan I. "Grupo Bimbo." Harvard Business School Case 707-521, March 2007. (Revised August 2009.)
- September 2022
- Article
How HBR Has Covered Women and Business: From Articles on 'Successful Wives of Successful Executives' to 'Women Rising: The Unseen Barriers'
By: Colleen Ammerman and Boris Groysberg
Over the course of its century-long history, HBR has evolved significantly in its coverage of women and business. At first the magazine barely acknowledged the existence of women in the workforce, but in the 1950s it began to pay attention to the roles women were...
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Ammerman, Colleen, and Boris Groysberg. "How HBR Has Covered Women and Business: From Articles on 'Successful Wives of Successful Executives' to 'Women Rising: The Unseen Barriers'." Special Issue on 100 Years of HBR. Harvard Business Review: The Big Idea (September 2022).
Adjusting to Remote Work During the Coronavirus Crisis
Tsedal Neeley, a professor at Harvard Business School, says that there are simple ways leaders can help their employees stay productive, focused, and psychologically healthy as they work from home during the current global global pandemic. The right...
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- 16 Feb 2024
- Research & Ideas
Is Your Workplace Biased Against Introverts?
passion can quietly enable organizational biases against more introspective employees, Jachimowicz and his team say, as studies show that extroverts get more attention from managers in the form of resources,...
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Keywords:
by Ben Rand
- 14 Aug 2012
- Working Paper Summaries
Rainmakers: Why Bad Weather Means Good Productivity
- 2010
- Chapter
Identity-Based Leader Development
By: Scott Snook, Herminia Ibarra and Laura Ramo
Despite the wealth of managerial and scholarly attention paid to leadership development, only recently has a new perspective emerged that explicitly links leadership and identity. Research and theorizing on leadership development have yet to specify the processes that...
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Keywords:
Leadership Development;
Identity;
Transition;
Transformation;
Perspective;
Managerial Roles;
Business Processes;
Personal Development and Career
Snook, Scott, Herminia Ibarra, and Laura Ramo. "Identity-Based Leader Development." Chap. 22 in Handbook of Leadership Theory and Practice, edited by Nitin Nohria and Rakesh Khurana, 657–678. Harvard Business Press, 2010.
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
[This is the fourth installment in a monthly series on management issues in the time of COVID-19.] “You must never confuse faith that you will prevail in the end—which you can never afford to lose—with the discipline to confront the most...
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by Boris Groysberg and Robin Abrahams
- September 1992 (Revised January 2002)
- Case
Chrysler: Iacocca's Legacy
By: Nitin Nohria and Sandy Green
Describes the changes fashioned by Iacocca during his tenure as CEO of the Chrysler Corp. Pays particular attention to the rhetoric he employed in mobilizing change and the actions he took to implement change.
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Keywords:
Organizational Change and Adaptation;
Leading Change;
Leadership Style;
Management Teams;
Communication Strategy;
Auto Industry;
Manufacturing Industry
Nohria, Nitin, and Sandy Green. "Chrysler: Iacocca's Legacy." Harvard Business School Case 493-017, September 1992. (Revised January 2002.)
- Forthcoming
- Article
Rationalizing Outcomes: Interdependent Learning in Competitive Markets
By: Anoop R. Menon and Dennis Yao
In this article we use simulation models to explore interdependent learning in competitive markets. Such interactions require attention to both the mental representations held by the management of the focal firm as well as the beliefs of that management about the...
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Keywords:
Mental Models;
Strategic Interactions;
Rationalization;
Explanation-based View;
Competition
Menon, Anoop R., and Dennis Yao. "Rationalizing Outcomes: Interdependent Learning in Competitive Markets." Strategy Science (forthcoming). (Pre-published online January 8, 2024.)
- 27 Sep 2017
- Research & Ideas
What Happens When Ordinary People Get Creative?
Everyday Creativity” is a call for managers and researchers to consider the following question: When ordinary people undertake creative endeavors in their work or their non-work lives, what is the nature of their everyday psychological...
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Keywords:
by Carmen Nobel
- August 2014
- Background Note
The Structure and Functioning of Art Markets
By: Mukti Khaire and Eleanor Kenyon
The production, valuation, and consumption of contemporary art are guided by cultural and economic forces that play out in primary and secondary markets. Artists seek the attention of art dealers, who, along with auction houses, play a large role in determining what is...
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Khaire, Mukti, and Eleanor Kenyon. "The Structure and Functioning of Art Markets." Harvard Business School Background Note 815-042, August 2014.
- 13 May 2019
- News