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All HBS Web
(973)
- News (67)
- Research (849)
- Events (4)
- Multimedia (1)
- Faculty Publications (599)
- March 2002 (Revised January 2003)
- Case
Microsoft: Positioning the Tablet PC
By: Youngme E. Moon and Christina L. Darwall
Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment...
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Keywords:
Technological Innovation;
Product Positioning;
Market Entry and Exit;
Information Infrastructure;
Applications and Software;
Computer Industry
Moon, Youngme E., and Christina L. Darwall. "Microsoft: Positioning the Tablet PC." Harvard Business School Case 502-051, March 2002. (Revised January 2003.)
- September 1991 (Revised December 1991)
- Case
G. Heileman Brewing Co. (A): Power Failure At PowerMaster
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol...
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Keywords:
Advertising Campaigns;
Ethics;
Lawfulness;
Brands and Branding;
Product Positioning;
Demand and Consumers;
Market Entry and Exit;
Food and Beverage Industry
Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)
- January 1986 (Revised December 1986)
- Case
Smartfood
Contains a description of a major financing decision confronting the management and advisors of Smartfood, Inc., a company which hopes to market a cheese flavored popcorn product. The primary pedagogic objective is to teach students about matching the financing plan...
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Keywords:
Venture Capital;
Financing and Loans;
Financial Strategy;
Corporate Entrepreneurship;
Market Entry and Exit;
Decision Choices and Conditions;
Financial Management;
Food and Beverage Industry
Sahlman, William A. "Smartfood." Harvard Business School Case 286-064, January 1986. (Revised December 1986.)
- December 2006 (Revised January 2009)
- Case
METRO Cash & Carry
By: Tarun Khanna, Krishna G. Palepu, Carin-Isabel Knoop and David Lane
Analyzes the globalization of Metro Case & Carry, a German wholesaler, which has flourished in many foreign markets but struggled to gain traction in India. Considers Metro's experience in Russia and China to put the company's challenges in India in comparative...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Multinational Firms and Management;
Emerging Markets;
Market Entry and Exit;
China;
India;
Russia;
Germany
Khanna, Tarun, Krishna G. Palepu, Carin-Isabel Knoop, and David Lane. "METRO Cash & Carry." Harvard Business School Case 707-505, December 2006. (Revised January 2009.)
- Web
Named Fellowship Funds - Alumni
firm, where he helps lead business and financial services investing and serves on the firm's management, core investment, and portfolio committees. He has been in the private equity industry since earning his JD/MBA at HLS and HBS. Ellen is the director of View Details
- September 2022 (Revised December 2022)
- Case
Navya: Steering Toward a Driverless Future
By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere
In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise...
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Keywords:
Autonomous Vehicles;
Market Entry and Exit;
Opportunities;
Governing Rules, Regulations, and Reforms;
Consumer Behavior;
Business Model;
Auto Industry;
Transportation Industry;
France;
United States
De Freitas, Julian, Elie Ofek, Shaun Ingledew, and Tonia Labruyere. "Navya: Steering Toward a Driverless Future." Harvard Business School Case 523-046, September 2022. (Revised December 2022.)
- Web
Europe - Global
market entry strategies, financial products, strategy, negotiation and implementation of cross border alliances, financial restructuring, mergers and acquisitions. He has also been active as a Foreign...
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- 19 Jul 2016
- First Look
July 19, 2016
complicated—and instructive. Kodak suffered from a technology transition in which it lost the benefits of a learning curve to a general-purpose technology platform where there were no entry barriers. It also suffered from difficulty in...
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Keywords:
Sean Silverthorne
- 29 Apr 2013
- Working Paper Summaries
Exclusive Preferential Placement as Search Diversion: Evidence from Flight Search
- August 2002 (Revised August 2003)
- Case
Electronic Arts Introduces The Sims Online
By: Youngme E. Moon
Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two...
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Keywords:
Fair Value Accounting;
Decision Making;
Price;
Product Launch;
Market Entry and Exit;
Internet;
Entertainment and Recreation Industry
Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
- January 2011
- Case
Serious Materials
By: Thomas J. Steenburgh and Elizabeth A. Kind
Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the...
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Keywords:
Business Startups;
Entrepreneurship;
Brands and Branding;
Marketing Strategy;
Product Launch;
Product Positioning;
Market Entry and Exit;
Green Technology Industry
Steenburgh, Thomas J., and Elizabeth A. Kind. "Serious Materials." Harvard Business School Case 511-111, January 2011.
- 22 Jan 2013
- First Look
First Look: Jan. 22
a premium to accommodate expectations shocks from extrapolative traders, but markets are not efficient. Download the paper: http://papers.nber.org/papers/w18686 These Are the Good Old Days: Foreign Entry and...
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Keywords:
Sean Silverthorne
- 26 Sep 2006
- First Look
First Look: September 26, 2006
received extraordinary support from its oversized Scientific Advisory Board; it had developed and secured a strong intellectual property portfolio that creates high barriers to entry for any new market...
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Keywords:
Sean Silverthorne
- February 2000 (Revised July 2004)
- Case
Ericsson in China: Mobile Leadership
Focuses on Ericsson in the Chinese mobile phone market--the company's largest single market, and one that is still growing at rates in excess of 50%. Permits comparison of two distinct ways of entering the Chinese market: by forming joint ventures with local...
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Keywords:
Market Entry and Exit;
Competitive Advantage;
Mobile Technology;
Telecommunications Industry;
China
Ghemawat, Pankaj, Gregg Friedman, and Long Nanyao. "Ericsson in China: Mobile Leadership." Harvard Business School Case 700-012, February 2000. (Revised July 2004.)
- 19 Sep 2006
- First Look
First Look: September 19, 2006
the largest segment. The case describes in detail the company's endeavors to develop its private brand in apparel. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=506054 Icebreaker: The China Entry...
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Keywords:
Sean Silverthorne
- 2019
- Working Paper
Who Drives Digital Innovation? Evidence from the U.S. Medical Device Industry
By: Cirrus Foroughi and Ariel Dora Stern
Does the large-scale technological change that is characteristic of an industry-wide digital transformation entrench industry leaders or enable the rise of new entrants? We offer a novel approach to this question by studying the medical device industry, a unique...
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Keywords:
Innovation;
Medical Devices;
Digitization;
Medical Technology;
Technological Innovation;
Applications and Software;
Market Entry and Exit;
Industry Growth;
Medical Devices and Supplies Industry;
United States
Foroughi, Cirrus, and Ariel Dora Stern. "Who Drives Digital Innovation? Evidence from the U.S. Medical Device Industry." Harvard Business School Working Paper, No. 19-120, June 2019.
- January 2008 (Revised October 2015)
- Case
Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy
By: William C. Kirby, Michael Shih-Ta Chen and Keith Wong
After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was seeing a change. After four decades of regular double-digit growth the industry was still growing-but now at a much slower...
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Keywords:
Investment;
Globalized Firms and Management;
Market Entry and Exit;
Business and Government Relations;
Expansion;
Semiconductor Industry;
Shanghai;
Taiwan
Kirby, William C., Michael Shih-Ta Chen, and Keith Wong. "Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy." Harvard Business School Case 308-057, January 2008. (Revised October 2015.)
- February 2009 (Revised February 2012)
- Case
Exeter Group, Inc. (A)
By: Robert G. Eccles, Das Narayandas and Kerry Herman
Jonathan Kutchins and Mark Cullen, managing partners of IT consulting firm Exeter Group, Inc., are considering four potential client engagements. Three of them involve prominent universities, an area of market strength for the firm, and one involves a top-tier strategy...
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Keywords:
Decision Choices and Conditions;
Resource Allocation;
Market Entry and Exit;
Service Operations;
Performance Capacity;
Business Strategy;
Information Technology;
Consulting Industry
Eccles, Robert G., Das Narayandas, and Kerry Herman. "Exeter Group, Inc. (A)." Harvard Business School Case 409-001, February 2009. (Revised February 2012.)
- Web
Topics - HBS Working Knowledge
Systems (4) Management Teams (51) Management (338) Managerial Roles (6) Market Design (7) Market Entry and Exit (4) Market Participation (1)...
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- 15 Jun 2010
- First Look
First Look: June 15
barriers to entry into the business. Besides enabling many Chinese branded manufacturers to enter the business, the grey market in components unleashed a complementary market...
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Keywords:
Martha Lagace