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Show Results For
-
All HBS Web
(15,120)
- People (49)
- News (3,395)
- Research (9,076)
- Events (73)
- Multimedia (124)
- Faculty Publications (6,486)
Youngme Moon
Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and technological innovation, with a particular focus on the emergent AI economy. She is the author of the... View Details
Keywords:
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry
- September 2011
- Module Note
Orientation to Leadership Intelligence Days, 2011
By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to...
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Keywords:
Budgets and Budgeting;
Borrowing and Debt;
Investment Return;
Resource Allocation;
Marketing Communications;
Marketing Strategy;
Consumer Behavior;
Online Technology;
Beauty and Cosmetics Industry
Margolis, Joshua D., and Anthony J. Mayo. "Orientation to Leadership Intelligence Days, 2011." Harvard Business School Module Note 412-057, September 2011.
- October 1991 (Revised August 2000)
- Case
Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)
By: V. Kasturi Rangan and Frank V. Cespedes
Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's...
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Keywords:
Business Divisions;
Customer Satisfaction;
Demand and Consumers;
Market Participation;
Distribution Channels;
Success;
Corporate Strategy;
Value Creation;
Health Industry
Rangan, V. Kasturi, and Frank V. Cespedes. "Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)." Harvard Business School Case 592-037, October 1991. (Revised August 2000.)
- 31 Mar 2014
- News
5 Traits Of Successful Job Offer Negotiators
- February 2023 (Revised March 2024)
- Supplement
Shanty Real Estate: Teaching Note Supplement
By: Michael Luca and Jesse M. Shapiro
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough....
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- January 1985 (Revised June 1993)
- Case
Turner Construction Co.
In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account...
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Keywords:
Organizational Structure;
Projects;
Market Entry and Exit;
Integration;
Contracts;
Marketing Strategy;
Sales;
Business or Company Management;
Business Offices;
Geographic Location;
Construction Industry
Cespedes, Frank V. "Turner Construction Co." Harvard Business School Case 585-031, January 1985. (Revised June 1993.)
- 07 Nov 2011
- Working Paper Summaries
Investment Cycles and Startup Innovation
Keywords:
by Ramana Nanda & Matthew Rhodes-Kropf
Rawi E. Abdelal
Rawi Abdelal is the Herbert F. Johnson Professor of International Management at Harvard Business School and the Emma Bloomberg Co-Chair of the Bloomberg Harvard City Leadership Initiative.
Professor Abdelal's primary expertise is international political... View Details
- January 2009 (Revised May 2009)
- Case
Innovation at Mahindra & Mahindra (A)
By: Stefan H. Thomke and Briana Doerr Luthra
Describes the Mahindra & Mahindra Group's approach to innovation. The Group is among the top industrial houses in India and its managing director Anand Mahindra has put innovation at the core of its growth strategy. Emphasis is placed on managing the balance between...
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Keywords:
Innovation and Management;
Growth and Development Strategy;
Problems and Challenges;
Marketing;
Business Processes;
Product;
Innovation Strategy;
Organizational Design;
Demand and Consumers;
Auto Industry;
Agriculture and Agribusiness Industry;
India
Thomke, Stefan H., and Briana Doerr Luthra. "Innovation at Mahindra & Mahindra (A)." Harvard Business School Case 609-065, January 2009. (Revised May 2009.)
- November 2003 (Revised September 2021)
- Case
Ivar Kreuger and the Swedish Match Empire
By: Geoffrey Jones and Ingrid Vargas
Taught in Evolution of Global Business. Globalization and corporate fraud are the central themes of this case on the international growth of Swedish Match in the interwar years. Between 1913 and 1932, Ivar Kreuger, known as the "Swedish Match King," built a small,...
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Keywords:
History;
International Finance;
Globalized Firms and Management;
Crime and Corruption;
Ethics;
Monopoly;
Business and Government Relations;
Sweden
Jones, Geoffrey, and Ingrid Vargas. "Ivar Kreuger and the Swedish Match Empire." Harvard Business School Case 804-078, November 2003. (Revised September 2021.)
- October 1992
- Case
Charles River Jazz Festival
Charles River Jazz Festival must decide whether to press a compact disk (CD) of Friday's jazz performance for sale on Saturday and Sunday. The idea to press CDs is novel, so there is considerable uncertainty about how receptive customers will be. The festival must...
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Wu, George. "Charles River Jazz Festival." Harvard Business School Case 893-004, October 1992.
- September 1995 (Revised August 1996)
- Case
Land Rover North America, Inc.
Charles Hughes, president and CEO of Land Rover North America, Inc., is debating product positioning options for the new Land Rover Discovery. The positioning decision must consider the role of the Discovery vis-`a-vis other vehicles in the LRNA line, the brand's...
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Keywords:
Product Positioning;
Consumer Behavior;
Brands and Branding;
Auto Industry;
Retail Industry;
North and Central America;
United Kingdom
Fournier, Susan M. "Land Rover North America, Inc." Harvard Business School Case 596-036, September 1995. (Revised August 1996.)
- 18 Nov 2014
- Working Paper Summaries
Financial Development and Technology Diffusion
Keywords:
by Diego Comin & Ramana Nanda
- Forthcoming
- Article
Information Spillovers in Experience Goods Competition
By: Zhuoqiong Charlie Chen, Christopher Stanton and Catherine Thomas
When experience goods compete, consuming one product can be informative about value for similar untried products. We study a two-period model of duopoly competition in markets that have this feature and where firms can price discriminate between consumers based on...
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Chen, Zhuoqiong Charlie, Christopher Stanton, and Catherine Thomas. "Information Spillovers in Experience Goods Competition." Management Science (forthcoming). (Pre-published online August 11, 2023.)
- March 2002 (Revised May 2010)
- Case
Apple Stores
This case reveals the genesis of the Apple Stores, a revolutionary retail concept launched by Ron Johnson, Apple Computer's senior vice president of retail. In January 2002, Apple Computer was at the eve of one of the most stunning commercial successes ever known in...
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Keywords:
Competitive Advantage;
Marketing Channels;
Consumer Behavior;
Innovation and Invention;
Computer Industry;
Retail Industry
Wathieu, Luc R., and Kevin Morris. "Apple Stores." Harvard Business School Case 502-063, March 2002. (Revised May 2010.)
- 23 Apr 2019
- Video
Gramhal Final Pitch New Venture Competition 2019 Social Enterprise Track
- 2021
- Book
The Power of Trust: How Companies Build It, Lose It, Regain It
By: Sandra J. Sucher and Shalene Gupta
Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees,...
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Keywords:
Power;
Corporate Culture;
Future Of Work;
Innovation;
Technology Strategy;
Automation;
Stakeholder Engagement;
Employee Attitude;
Customer Behavior;
Shareholder Value;
Government And Business;
Impact Investing;
Corporate Change And Sustainability;
Trust;
Power and Influence;
Globalization;
Leadership;
Organizational Culture;
Innovation and Invention;
Human Resources;
Information Technology;
Strategy;
Corporate Accountability;
Asia;
Europe;
South America;
Middle East;
North and Central America
Sucher, Sandra J., and Shalene Gupta. The Power of Trust: How Companies Build It, Lose It, Regain It. New York: PublicAffairs, 2021.
- 02 Jan 2024
- Research & Ideas
10 Trends to Watch in 2024
The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to...
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Keywords:
by Rachel Layne
- March 2011
- Case
Grand Circle Travel: Where Risk Comes with the Territory
A worldwide travel company is intrinsically exposed to risks of natural and man-made disasters. How do you organize a business for success when it must on a nearly daily basis cope with hazards ranging from minor mishaps to large-scale catastrophes? Alan and Harriet...
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Keywords:
Crisis Management;
Risk and Uncertainty;
Safety;
Transportation;
Organizational Design;
Decision Choices and Conditions;
Organizational Structure;
Mission and Purpose;
Competitive Advantage;
Travel Industry
Leonard, Herman B. "Grand Circle Travel: Where Risk Comes with the Territory." Harvard Business School Case 311-105, March 2011.
- February 2008 (Revised November 2008)
- Case
Radical Collaboration: IBM Microelectronics Joint Development Alliances
By: Willy Shih, Gary Pisano and Andrew A. King
IBM's "Radical Collaboration" model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary,...
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Keywords:
Cost Management;
Investment;
Collaborative Innovation and Invention;
Problems and Challenges;
Alliances;
Networks;
Partners and Partnerships;
Research and Development;
Competitive Advantage;
Semiconductor Industry
Shih, Willy, Gary Pisano, and Andrew A. King. "Radical Collaboration: IBM Microelectronics Joint Development Alliances." Harvard Business School Case 608-121, February 2008. (Revised November 2008.)