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Show Results For
-
All HBS Web
(2,353)
- People (8)
- News (563)
- Research (1,410)
- Events (7)
- Multimedia (9)
- Faculty Publications (532)
- January 2021 (Revised May 2021)
- Case
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own...
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Keywords:
Data Analytics;
Data Privacy;
Data Management;
"Marketing Analytics";
Marketing Communication;
Marketing Research;
Data-driven Management;
E-Commerce Strategy;
Ethical Decision Making;
CRM;
Consumer Protection;
Targeted Advertising;
Targeted Policies;
Data Ownership;
Marketing;
Research;
Marketing Communications;
Analytics and Data Science;
Management;
Customer Relationship Management;
Ethics;
E-commerce;
Retail Industry;
Technology Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. (Revised May 2021.)
- May 2022
- Case
Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?
By: Lauren Cohen and Grace Headinger
Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash...
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Keywords:
Fintech;
Inflation;
Deflation;
Rural;
Urban;
Emerging Market;
Mobile Technology;
Finance;
Money;
Inflation and Deflation;
Business Growth and Maturation;
Decision Choices and Conditions;
Demographics;
Developing Countries and Economies;
Corporate Entrepreneurship;
Behavioral Finance;
Currency;
Banks and Banking;
Commercial Banking;
Financial Strategy;
Rural Scope;
Urban Scope;
Innovation Strategy;
Emerging Markets;
Network Effects;
Consumer Behavior;
Mobile and Wireless Technology;
Technology Adoption;
Banking Industry;
Financial Services Industry;
Technology Industry;
Congo, Democratic Republic of the
Cohen, Lauren, and Grace Headinger. "Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?" Harvard Business School Case 222-084, May 2022.
- May 2023
- Article
Equilibrium Effects of Pay Transparency
By: Zoë B. Cullen and Bobak Pakzad-Hurson
The public discourse around pay transparency has focused on the direct effect: how workers seek
to rectify newly-disclosed pay inequities through renegotiations. The question of how wage-setting
and hiring practices of the firm respond in equilibrium has received...
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Keywords:
Pay Transparency;
Online Labor Market;
Privacy;
Wage Gap;
Corporate Disclosure;
Wages;
Negotiation
Cullen, Zoë B., and Bobak Pakzad-Hurson. "Equilibrium Effects of Pay Transparency." Econometrica 91, no. 3 (May 2023): 765–802. (Lead Article.)
- February 2013 (Revised May 2013)
- Case
Juan Valdez: Innovation in Caffeination
By: Michael I. Norton and Jeremy Dann
Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The...
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Keywords:
Innovation;
Branding;
Global Business;
Sales;
Marketing;
Retailing;
Corporate Strategy;
Organizational Change;
Corporate Entrepreneurship;
Brands and Branding;
Innovation and Invention
Norton, Michael I., and Jeremy Dann. "Juan Valdez: Innovation in Caffeination." Harvard Business School Case 513-090, February 2013. (Revised May 2013.)
- December 2018 (Revised May 2021)
- Background Note
Making UK Energy Smarter
By: John R. Wells and Benjamin Weinstock
This case describes the history of the United Kingdom's domestic energy industry and the country's efforts to create a more competitive, greener, and distributed power sector. On July 24, 2017, the United Kingdom government and the industry regulator, the Office of Gas...
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Keywords:
Energy Policy;
Regulation;
Energy Markets;
Subsidies;
Oligopolistic Competition;
Barriers To Entry;
Wholesale;
Electric Vehicle;
Batteries;
Energy Storage;
Competition Policy;
Energy;
Policy;
Renewable Energy;
Governing Rules, Regulations, and Reforms;
Vertical Integration;
Competition;
Market Entry and Exit;
Disruption;
Energy Industry;
United Kingdom
Wells, John R., and Benjamin Weinstock. "Making UK Energy Smarter." Harvard Business School Background Note 719-438, December 2018. (Revised May 2021.)
- September 2023
- Case
The Meteoric Rise of Skims
Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who...
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Keywords:
Brand;
Branding;
Direct-to-consumer;
DTC;
Influencers;
Influencer Marketing;
Fashion;
Growth;
Direct Marketing;
Influence;
Reputation;
Social Inference;
Consumer Goods;
Consumer Products;
Female Entrepreneur;
Female Protagonist;
Entrepreneurship And Strategy;
Brand & Product Management;
Competitive Advantage;
Online Followers;
Retail;
Retail Formats;
Retailing;
Online Retail;
Celebrities;
Celebrity;
Celebrity Endorsement;
Go To Market Strategy;
Apparel;
Startup Marketing;
Startups;
Brands and Branding;
Growth and Development Strategy;
Growth Management;
Distribution Channels;
Digital Marketing;
Advertising;
Power and Influence;
Fashion Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.
- November 2019 (Revised April 2021)
- Technical Note
Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?
By: John R. Wells and Benjamin Weinstock
In 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by...
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Keywords:
Batteries;
Rechargeable Batteries;
Lithium-ion;
Lithium-ion Batteries;
Electric Vehicle;
Electric Vehicles;
Energy Entrepreneurship;
Energy Markets;
Energy Storage;
Battery;
Demand Uncertainty;
Demand Forecasting;
Supply & Demand;
Supply And Demand;
Capacity Planning;
Tesla;
Technological And Scientific Innovation;
Technological Change;
Technology Change;
Technology Commercialization;
Policy Change;
Subsidies;
Power/Energy;
Power Grid;
Energy Policy;
Developing Markets;
Alevo;
Samsung;
LG Chem;
CATL;
Northvolt;
General Motors;
Energy;
Entrepreneurship;
Technological Innovation;
Commercialization;
Policy;
Demand and Consumers;
Forecasting and Prediction;
Supply and Industry;
Emerging Markets;
Competitive Strategy;
China
Wells, John R., and Benjamin Weinstock. "Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?" Harvard Business School Technical Note 720-371, November 2019. (Revised April 2021.)
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work.
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Keywords:
Celebrities;
Celebrity Endorsement;
Celebrity Management;
Celebrity;
Direct To Consumer Marketing;
DTC;
Influencer Marketing;
Influencers;
Influencer Advertising;
Influencer;
Brands and Branding;
Product Marketing;
Power and Influence;
Advertising;
Social Media;
Consumer Products Industry;
United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
commercial messages. Social media did not have that contract, so that when customers were interrupted by brands in social media, it felt abrupt, inappropriate, and out of place." The power shift from View Details
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
blocks for developing customer relationships. Third, because deep metaphors are shared by consumers who may vary considerably on the surface, they become very powerful tools for developing new product concepts, communicating about them,...
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- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive...
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- 25 Aug 2022
- News
Action Plan: Fired Up
“We’re not a brand; we’re a community,” says Traeger Grills President and CEO Jeremy Andrus (MBA 2002). At his Salt Lake City–based barbecue equipment company, and throughout his career, Andrus has made developing company culture an entrepreneurial priority....
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- 2014
- Chapter
Firms and Global Capitalism
By: Geoffrey Jones
This chapter forms part of the two-volume Cambridge History of Capitalism, a definitive new reference work that traces the history of capitalism from its origins to the present day. The chapter focuses on the role of business enterprises as powerful actors in...
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Keywords:
Political Economy;
American History;
Economic History;
Business History;
Labor History;
Slavery;
Numeracy And Quantification;
Science And Technology Studies;
History Of The Book;
International Investment;
International Business;
International Marketing;
Globalization;
History
Jones, Geoffrey. "Firms and Global Capitalism." Chap. 6 in The Cambridge History of Capitalism: Volume 2. The Spread of Capitalism: From 1848 to the Present, edited by Larry Neal and Jeffrey G. Williamson, 169–200. Cambridge: Cambridge University Press, 2014.
- November 2010 (Revised December 2012)
- Case
ABB: 'In China, for China'
By: J. Gunnar Trumbull, Elena Corsi and Elisa Farri
ABB, a power and automation Swiss engineering company had to decide if they wanted to be even more integrated into the Chinese economy, ABB's biggest market, or if they should instead increase their presence in other emerging markets such as India and Brazil.
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Keywords:
History;
Multinational Firms and Management;
Engineering;
Problems and Challenges;
Competitive Strategy;
Emerging Markets;
Global Strategy;
Growth and Development Strategy;
Industrial Products Industry;
China;
India;
Brazil
Trumbull, J. Gunnar, Elena Corsi, and Elisa Farri. "ABB: 'In China, for China'." Harvard Business School Case 711-044, November 2010. (Revised December 2012.)
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
billboard-shaped notices—about 10 percent of those who saw the ads were enticed to click on them. These surfers were taken to the sponsor's Web site, and a new age in advertising had begun. Today, advertising on the Internet is much more sophisticated—with View Details
Keywords:
by Susan Young
- September 2023
- Article
Stock Price Reactions to ESG News: The Role of ESG Ratings and Disagreement
By: George Serafeim and Aaron Yoon
We investigate whether ESG ratings predict future ESG news and the associated market reactions. We find that the consensus rating predicts future news, but its predictive ability diminishes for firms with large disagreement between raters. Relation between news and...
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Keywords:
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Disclosure;
ESG Ratings;
ESG Reporting;
ESG Disclosure Metrics;
Sustainability;
Investments;
Disagreement;
Rating Disagreement;
Ratings;
Environmental Sustainability;
Social Issues;
Corporate Social Responsibility and Impact;
Performance;
News;
Investment;
Financial Markets;
Stocks;
Price
Serafeim, George, and Aaron Yoon. "Stock Price Reactions to ESG News: The Role of ESG Ratings and Disagreement." Special Issue on RAST 2022 Conference. Review of Accounting Studies 28, no. 3 (September 2023): 1500–1530.
- 27 Jan 2011
- News
Dancing elephants
- December 2021
- Article
Auctioneers Sometimes Prefer Entry Fees to Extra Bidders
By: Jiafeng Chen and Scott Duke Kominers
We investigate a market thickness–market power tradeoff in an auction setting with endogenous entry. We find that charging admission fees can sometimes dominate the benefit of recruiting additional bidders, even though the fees themselves implicitly reduce competition...
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Chen, Jiafeng, and Scott Duke Kominers. "Auctioneers Sometimes Prefer Entry Fees to Extra Bidders." Art. 102737. International Journal of Industrial Organization 79 (December 2021).
- 20 May 2020
- News
Experimentation and Its Discontents
- 01 Mar 2012
- News