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- Faculty Publications (126)
- March 17, 2021
- Other Article
Beyond Pajamas: Sizing Up the Pandemic Shopper
By: Ayelet Israeli, Eva Ascarza and Laura Castrillo
A first look at how the COVID-19 pandemic impacted e-commerce apparel shopping in the US and the UK. Extensive analysis and interactive graphics utilizing millions of transactions.
While the pandemic is still playing out, our preliminary investigations... View Details
While the pandemic is still playing out, our preliminary investigations... View Details
Keywords:
Retail;
Retail Analytics;
Consumer;
Pandemic;
COVID;
COVID-19;
Apparel;
Ecommerce;
Online Shopping;
Online Apparel;
Online Sales;
Returns;
CRM;
Customer Retention;
Customer Experience;
Customer Value;
Digital;
Customer Focus and Relationships;
Customers;
Health Pandemics;
Consumer Behavior;
Customer Relationship Management;
Internet and the Web;
Behavior;
E-commerce;
Retail Industry;
Apparel and Accessories Industry;
Technology Industry;
United States;
United Kingdom
Israeli, Ayelet, Eva Ascarza, and Laura Castrillo. "Beyond Pajamas: Sizing Up the Pandemic Shopper." Harvard Business School Working Knowledge (March 17, 2021).
- March 2021 (Revised August 2022)
- Case
Seeding and Selling Asana
By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and...
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Keywords:
SaaS;
Customer Journey;
Business Model;
Business Organization;
Change Management;
Growth and Development Strategy;
Growth Management;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Organizational Change and Adaptation;
Organizational Design;
Organizational Structure;
Digital Platforms;
Internet and the Web;
Technology Industry;
United States
Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
- September–October 2020
- Article
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a...
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Keywords:
Churn Management;
Defection Prediction;
Loss Function;
Stochastic Gradient Boosting;
Customer Relationship Management;
Consumer Behavior;
Profit
Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Marketing Science 39, no. 5 (September–October 2020): 956–973.
- 2021
- Working Paper
Digital Labor Market Inequality and the Decline of IT Exceptionalism
By: Ruiqing Cao and Shane Greenstein
Several decades of expansion in digital communications, web commerce, and online distribution have altered regional IT labor market returns in the United States. IT occupations experienced similar wage growth as STEM occupations involving IT-related work activities,...
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Cao, Ruiqing, and Shane Greenstein. "Digital Labor Market Inequality and the Decline of IT Exceptionalism." Harvard Business School Working Paper, No. 21-019, August 2020. (Revised January 2021. NBER Working Paper Series, No. 21-015, August 2020)
- March 2020
- Article
Synergistic Value in Vertically Integrated Power-to-Gas Energy Systems
By: Gunther Glenk and Stefan Reichelstein
In vertically integrated energy systems, integration frequently entails operational gains that must be traded off against the requisite cost of capacity investments. In the context of the model analyzed in this study, the operational gains are subject to inherent...
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Keywords:
Vertical Integration;
Volatility;
Capital Investment;
Capacity Management;
Renewable Energy;
Green Hydrogen;
Decarbonization;
Carbon Emissions;
Environment;
Energy;
Environmental Accounting;
Environmental Management;
Environmental Sustainability;
Investment;
Decision Making;
Operations;
Technological Innovation;
Green Technology;
Energy Industry;
Utilities Industry;
Consulting Industry;
Green Technology Industry;
Industrial Products Industry;
Manufacturing Industry;
Technology Industry;
Steel Industry;
Shipping Industry;
Transportation Industry;
Europe;
North America;
South America;
Africa;
Asia
Glenk, Gunther, and Stefan Reichelstein. "Synergistic Value in Vertically Integrated Power-to-Gas Energy Systems." Production and Operations Management 29, no. 3 (March 2020): 526–546.
- 2020
- Working Paper
Cutting the Gordian Knot of Employee Health Care Benefits and Costs: A Corporate Model Built on Employee Choice
By: Regina E. Herzlinger and Barak D. Richman
The U.S. employer-based health insurance tax exclusion created a system of employer-sponsored insurance (ESI) with limited insurance choices and transparency that may lock employed households into health plans that are costlier or different from those they prefer to...
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Keywords:
After-tax Income;
Consumer-driven Health Care;
Health Care Costs;
Health Insurance;
Income Inequality;
Tax Policy;
Health Care and Treatment;
Cost;
Insurance;
Employees;
Income;
Taxation;
Policy;
United States
Herzlinger, Regina E., and Barak D. Richman. "Cutting the Gordian Knot of Employee Health Care Benefits and Costs: A Corporate Model Built on Employee Choice." Duke Law School Public Law & Legal Theory Series, No. 2020-4, December 2019. (Revised January 2021.)
- June 2019 (Revised February 2020)
- Case
Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A)
By: Tsedal Neeley, Paul Leonardi and Michael Norris
Eric Hawkins, director of engineering at AppFolio—a digital technology firm that offered cloud-based business software to small and medium sized companies—was shocked by an unusual request from his senior leadership team. Could Hawkins and one of his agile teams build...
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Keywords:
Values;
Agile;
Vision;
Corporate Culture;
Leadership;
Values and Beliefs;
Organizational Culture;
Decision Choices and Conditions;
Digital Transformation;
Technology Industry;
United States;
California
Neeley, Tsedal, Paul Leonardi, and Michael Norris. "Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A)." Harvard Business School Case 419-066, June 2019. (Revised February 2020.)
- May 2019
- Article
Corporate Debt, Firm Size and Financial Fragility in Emerging Markets
By: Laura Alfaro, Gonzalo Asis, Anusha Chari and Ugo Panizza
The post-Global Financial Crisis period shows a surge in corporate leverage in emerging markets and a number of countries with deteriorated corporate financial fragility indicators (Altman’s Z-score). Firm size plays a critical role in the relationship between...
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Keywords:
Corporate Debt;
Firm Size;
Financial Fragility;
Emerging Market;
Organizations;
Borrowing and Debt;
Financial Condition;
Emerging Markets;
System Shocks
Alfaro, Laura, Gonzalo Asis, Anusha Chari, and Ugo Panizza. "Corporate Debt, Firm Size and Financial Fragility in Emerging Markets." Journal of International Economics 118 (May 2019): 1–19. (Also NBER Working Paper 25459.)
- March 2019
- Article
Economics of Converting Renewable Power to Hydrogen
By: Gunther Glenk and Stefan Reichelstein
The recent sharp decline in the cost of renewable energy suggests that the production of hydrogen from renewable power through a power-to-gas process might become more economical. Here we examine this alternative from the perspective of an investor who considers a...
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Keywords:
Sustainability;
Clean Technology;
Renewable Energy;
Energy Storage;
Sustainability Management;
Sustainable Business;
Synergies;
Green Hydrogen;
Green Technology;
Environment;
Decarbonization;
Carbon Emissions;
Carbon Abatement;
Energy;
Accounting;
Decision Making;
Economics;
Environmental Management;
Growth and Development;
Management;
Operations;
Science;
Transportation;
Battery Industry;
Chemical Industry;
Construction Industry;
Consulting Industry;
Energy Industry;
Green Technology Industry;
Industrial Products Industry;
Manufacturing Industry;
Shipping Industry;
Steel Industry;
Technology Industry;
Transportation Industry;
Utilities Industry;
Africa;
Asia;
Europe;
North and Central America;
South America;
Middle East
Glenk, Gunther, and Stefan Reichelstein. "Economics of Converting Renewable Power to Hydrogen." Nature Energy 4, no. 3 (March 2019): 216–222.
- 2018
- Chapter
The Orphan Drug Act at 35: Observations and an Outlook for the Twenty-First Century
By: Nicholas Bagley, Benjamin Berger, Amitabh Chandra, Craig Garthwaite and Ariel Dora Stern
On the 35th anniversary of the adoption of the Orphan Drug Act (ODA), we describe the enormous changes in the markets for therapies for rare diseases that have emerged over recent decades. The most prominent example is the fact that the profit-maximizing price of new...
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Keywords:
Health Care and Treatment;
Laws and Statutes;
Research and Development;
Investment;
Markets;
Monopoly
Bagley, Nicholas, Benjamin Berger, Amitabh Chandra, Craig Garthwaite, and Ariel Dora Stern. "The Orphan Drug Act at 35: Observations and an Outlook for the Twenty-First Century." Chap. 4 in Innovation Policy and the Economy, Volume 19, edited by Josh Lerner and Scott Stern, 97–137. University of Chicago Press, 2018.
- Article
The Store Is Dead—Long Live the Store
By: David R. Bell, Santiago Gallino and Antonio Moreno
In this article, we pursue two interconnected themes: the expansion of online-first retailers into offline stores that serve the purpose of “supercharging” customer value, and the transformation of the stores of offline-first retailers from...
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Keywords:
Customer Experience;
Inventory Control;
Omnichannel Retailing;
Online Marketing;
Marketing Channels;
Trends;
Transformation;
Digital Marketing;
Retail Industry
Bell, David R., Santiago Gallino, and Antonio Moreno. "The Store Is Dead—Long Live the Store." MIT Sloan Management Review 59, no. 3 (Spring 2018): 59–66.
- Fourth Quarter 2017
- Article
Optimal Tilts: Combining Persistent Characteristic Portfolios
By: Malcolm Baker, Ryan Taliaferro and Terry Burnham
We examine the optimal weighting of four tilts in U.S. equity markets from 1968 through 2014. We define a “tilt” as a characteristic-based portfolio strategy that requires relatively low annual turnover. This is a continuum, with small size (a very persistent...
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Baker, Malcolm, Ryan Taliaferro, and Terry Burnham. "Optimal Tilts: Combining Persistent Characteristic Portfolios." Financial Analysts Journal 73, no. 4 (Fourth Quarter 2017): 75–89.
- October 2017 (Revised August 2020)
- Case
RB
By: Joshua Margolis, Vincent Dessain and Jerome Lenhardt
As 2016 was approaching its end, Rakesh Kapoor, CEO of RB, one of the world’s major fast moving consumer goods (FMCG) companies, envisioned the prospect of a major acquisition that would add a line of health-related products that promised growth in the developing...
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- September 2017
- Case
NBCUniversal Telemundo: Transforming Latino Television
By: Henry W. McGee, Carin-Isabel Knoop and Christine Snively
In August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years,...
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Keywords:
Television Industry;
Television Advertising;
Broadcasting;
Telecommunications;
Internet;
Television Entertainment;
Internet and the Web;
Advertising;
Digital Platforms;
Digital Marketing;
Telecommunications Industry;
Media and Broadcasting Industry;
Miami
McGee, Henry W., Carin-Isabel Knoop, and Christine Snively. "NBCUniversal Telemundo: Transforming Latino Television." Harvard Business School Case 318-018, September 2017.
- 2017
- Working Paper
Lessons Unlearned? Corporate Debt in Emerging Markets
By: Laura Alfaro, Gonzalo Asis, Anusha Chari and Ugo Panizza
This paper documents a set of new stylized facts about leverage and financial fragility for emerging market firms following the Global Financial Crisis (GFC). Corporate debt vulnerability indicators during the Asian Financial Crisis (AFC) attributed to corporate...
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Keywords:
Corporate Debt;
Financial Fragility;
Firm-level Data;
Large Firms;
Emerging Markets;
Borrowing and Debt;
Corporate Finance;
Financial Condition
Alfaro, Laura, Gonzalo Asis, Anusha Chari, and Ugo Panizza. "Lessons Unlearned? Corporate Debt in Emerging Markets." Harvard Business School Working Paper, No. 17-097, May 2017. (Revised October 2017. NBER Working Paper Series, No. 23407, May 2017)
- May 2017
- Case
Promontory, Inc.
By: Frank V. Cespedes and Amy Handlin
Promontory, Inc. is a small, privately owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales...
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Keywords:
Salesforce Management;
Marketing Strategy;
Customization and Personalization;
Business Model;
Sales;
Advertising Industry
Cespedes, Frank V., and Amy Handlin. "Promontory, Inc." Harvard Business School Brief Case 917-535, May 2017.
- April 2017 (Revised May 2017)
- Case
GE Capital After the Crisis
By: John C. Coates, John D. Dionne and David S. Scharfstein
Keith Sherin, CEO of GE Capital, faced a decision on which hinged billions of dollars and the fate of one of America’s most storied companies. On his desk sat two secret analyses: Project Beacon, a proposal to spin off most of GE Capital to GE shareholders, and...
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Coates, John C., John D. Dionne, and David S. Scharfstein. "GE Capital After the Crisis." Harvard Business School Case 217-071, April 2017. (Revised May 2017.)
- January 2017 (Revised October 2023)
- Case
Classtivity: Payal's Pirouette
By: Jeffrey J. Bussgang and Olivia Hull
A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among...
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Keywords:
Product Pivot;
Boutique Fitness;
Fitness Industry;
Market Sizing;
Consumer Technology;
Bundling;
Subscription Model;
Two-sided Marketplace;
ClassPass;
Entrepreneurship;
Venture Capital;
Business Startups;
Transition;
Customer Focus and Relationships;
Technological Innovation;
Organizational Change and Adaptation;
Customer Value and Value Chain;
Marketing Strategy;
Failure;
Business Strategy;
Technology Industry;
Health Industry;
New York (city, NY)
Bussgang, Jeffrey J., and Olivia Hull. "Classtivity: Payal's Pirouette." Harvard Business School Case 817-002, January 2017. (Revised October 2023.)
- October 2016
- Case
Supercell
By: William R. Kerr, Benjamin F. Jones and Alexis Brownell
Supercell is a young Finnish smartphone game company with an unusual team structure and company philosophy. It is already one of Finland’s most valuable companies, and despite being only six years old, it has put up some impressive numbers: as of 2016, it has released...
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Keywords:
Supercell;
Finland;
Video Games;
Firm Structure;
Startups;
Games, Gaming, and Gambling;
Groups and Teams;
Video Game Industry;
Finland
Kerr, William R., Benjamin F. Jones, and Alexis Brownell. "Supercell." Harvard Business School Case 817-052, October 2016.
- September 2016 (Revised March 2018)
- Case
Qalaa Holdings and the Egyptian Refining Company
By: Victoria Ivashina and Marc Homsy
This case follows Qalaa Holdings, a successful Egypt-based private equity firm, and gives insight into the types of investments it pursued, its growth over time, and the limited partner base it had at hand. It also allows students to consider and debate whether the...
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Keywords:
Africa;
Structuring And Financing Large Projects;
Private Equity;
Infrastructure;
Project Finance;
Emerging Markets;
Financial Services Industry;
Egypt;
Africa
Ivashina, Victoria, and Marc Homsy. "Qalaa Holdings and the Egyptian Refining Company." Harvard Business School Case 217-011, September 2016. (Revised March 2018.)