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Publications

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    • All HBS Web  (3,486)
      • Faculty Publications  (878)

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      • May 2022
      • Case

      Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?

      By: Lauren Cohen and Grace Headinger
      Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash...  View Details
      Keywords: Fintech; Inflation; Deflation; Rural; Urban; Emerging Market; Mobile Technology; Finance; Money; Inflation and Deflation; Business Growth and Maturation; Decision Choices and Conditions; Demographics; Developing Countries and Economies; Corporate Entrepreneurship; Behavioral Finance; Currency; Banks and Banking; Commercial Banking; Financial Strategy; Rural Scope; Urban Scope; Innovation Strategy; Emerging Markets; Network Effects; Consumer Behavior; Mobile and Wireless Technology; Technology Adoption; Banking Industry; Financial Services Industry; Technology Industry; Congo, Democratic Republic of the
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      Cohen, Lauren, and Grace Headinger. "Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?" Harvard Business School Case 222-084, May 2022.
      • Article

      Act Like a Scientist: Great Leaders Challenge Assumptions, Run Experiments, and Follow the Evidence

      By: Stefan Thomke and Gary W. Loveman
      Though they’ve been warned for decades about the dangers of overrelying on gut instinct and personal experience, managers keep failing to critically examine—much less challenge—the ideas their decisions are based on. To correct this problem they need to think and act...  View Details
      Keywords: Innovation and Management; Decision Making; Science; Leadership Style
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      Thomke, Stefan, and Gary W. Loveman. "Act Like a Scientist: Great Leaders Challenge Assumptions, Run Experiments, and Follow the Evidence." Harvard Business Review 100, no. 3 (May–June 2022): 120–129.
      • April 2022
      • Case

      NIO: A Chinese EV Company's Global Strategy

      By: William C. Kirby, Shu Lin and Noah B. Truwit
      Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,...  View Details
      Keywords: Expansion; Technological Innovation; Market Entry and Exit; Competitive Strategy; Consumer Behavior; Auto Industry; China; Europe; Norway
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      Kirby, William C., Shu Lin, and Noah B. Truwit. "NIO: A Chinese EV Company's Global Strategy." Harvard Business School Case 322-106, April 2022.
      • April 2022
      • Case

      Mastercard: Creating a World Beyond Cash

      By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards
      In late 2021, Mastercard CEO Michael Miebach and Chairman and former CEO Ajaypal “Ajay” Banga considered how Mastercard could best position itself for continued success in the years to come. Since Mastercard’s initial public offering in 2006, the company had grown and...  View Details
      Keywords: Technological Innovation; Leadership; Leading Change; Organizational Culture; Business Strategy; Change; Change Management; Money; Cash; Credit; Financial Institutions; Banks and Banking; Central Banking; Financial Instruments; Credit Cards; Financial Markets; Globalization; Innovation and Invention; Innovation and Management; Innovation Strategy; Leadership Style; Competitive Advantage; Corporate Strategy; Diversification; Information Technology; Banking Industry; Financial Services Industry; North and Central America; United States; New York (state, US)
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      Gupta, Sunil, Linda A. Hill, Julia Kelley, and Emily Tedards. "Mastercard: Creating a World Beyond Cash." Harvard Business School Case 522-001, April 2022.
      • March 2022
      • Case

      Swvl: Smart Mobility for the Masses

      By: Krishna Palepu, Esel Çekin and Menna Hassan
      The case focuses on strategy and governance issues at SWVL, a tech-enabled mass mobility marketplace. It describes the journey of CEO and Chairman Mostafa Kendil on his journey from founding to the company’s listing on Nasdaq. Since its founding in Egypt in 2017, Swvl...  View Details
      Keywords: Corporate Governance; Growth and Development Strategy; Initial Public Offering; Innovation and Invention; Business Startups; Transportation Industry; Technology Industry; Middle East; North Africa
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      Palepu, Krishna, Esel Çekin, and Menna Hassan. "Swvl: Smart Mobility for the Masses." Harvard Business School Case 122-097, March 2022.
      • March 2022 (Revised May 2022)
      • Case

      Doubling Down: Elon Musk's Big Bets in 2022

      By: David Yoffie and Daniel Fisher
      2021 was a banner year for Elon Musk. CEO of the electric vehicle manufacturer Tesla, the aerospace manufacturer SpaceX, and a few smaller startups, Musk became the richest person on Earth after Tesla reached a market capitalization of $1 trillion and SpaceX a private...  View Details
      Keywords: Innovation and Management; Competitive Advantage; Competitive Strategy; Information Infrastructure; Applications and Software; Transportation; Strategic Planning; Leadership Style; Leading Change; Goals and Objectives; Aerospace Industry; Auto Industry; Battery Industry; United States; Europe; China
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      Yoffie, David, and Daniel Fisher. "Doubling Down: Elon Musk's Big Bets in 2022." Harvard Business School Case 722-439, March 2022. (Revised May 2022.)
      • March 2022
      • Case

      Talent@Tencent

      By: Tarun Khanna, Shu Lin and Nancy Hua Dai
      On November 11, 2016, Xi Dan, Senior Vice President of Tencent, and Ma Yongwu, Dean of Tencent Academy, were discussing how Tencent could develop new capabilities to sustain its growth miracle and entry into new technologies, expansion into B2B businesses, and...  View Details
      Keywords: B2B; Talent and Talent Management; Training; Emerging Markets; Entrepreneurship; Globalization; Human Resources; Innovation and Management; Leadership Development; Business Strategy; Information Technology; Internet and the Web; China
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      Khanna, Tarun, Shu Lin, and Nancy Hua Dai. "Talent@Tencent." Harvard Business School Case 722-413, March 2022.
      • March 2022
      • Case

      The Future of Start-Up Chile

      By: Prithwiraj Choudhury, Ruth Costas and Pedro Levindo
      In 2021, public accelerator program Start-Up Chile, which ten years earlier had created a global buzz, might be losing its competitive edge to similar programs or one-year visas for digital nomads offered by other countries. The case follows SUP’s CEO, Angeles Romo, as...  View Details
      Keywords: Entrepreneurship; Cultural Entrepreneurship; Social Entrepreneurship; Disruptive Innovation; Innovation Leadership; Disruption; Knowledge Dissemination; Knowledge Sharing; Business Education; Emerging Markets; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Economies and Regions; Globalized Markets and Industries; Government Administration; Recruitment; Job Design and Levels; Human Capital; Leading Change; Business and Government Relations; Groups and Teams; Networks; Social and Collaborative Networks; Public Administration Industry; Latin America; Chile
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      Choudhury, Prithwiraj, Ruth Costas, and Pedro Levindo. "The Future of Start-Up Chile." Harvard Business School Case 622-080, March 2022.
      • 2022
      • Article

      Open or Closed? Your Mind, Your Decision!

      By: Gerald Zaltman
      The marketing profession faces challenging times. The shelf life for decisions and the half-life of the knowledge used, are becoming shorter and shorter while the problems addressed are becoming messier. Fortunately, the emergence of what I call the “prosthetic age” is...  View Details
      Keywords: Marketing; Information; Cognition and Thinking; Innovation and Invention
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      Zaltman, Gerald. "Open or Closed? Your Mind, Your Decision!" Special Issue on Reflections of Eminent Marketing Scholars. Foundations and Trends® in Marketing 16, nos. 1-2 (2022): 300–307.
      • March 2022
      • Article

      Winner Takes All? Tech Clusters, Population Centers, and the Spatial Transformation of U.S. Invention

      By: Brad Chattergoon and William R. Kerr
      U.S. invention has become increasingly concentrated around major tech centers since the 1970s, with implications for how much cities across the country share in concomitant local benefits. Is invention becoming a winner-takes-all race? We explore the rising spatial...  View Details
      Keywords: Clusters; Invention; Agglomeration; Artificial Intelligence; Innovation and Invention; Patents; Applications and Software; Industry Clusters; AI and Machine Learning
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      Chattergoon, Brad, and William R. Kerr. "Winner Takes All? Tech Clusters, Population Centers, and the Spatial Transformation of U.S. Invention." Art. 104418. Research Policy 51, no. 2 (March 2022).
      • February 23, 2022
      • Article

      Can WEB3 Bring Back Competition to Digital Platforms?

      By: Christian Catalini and Scott Duke Kominers
      Like the early Internet, blockchain and Web3 applications promise a new wave of decentralization and competition—yet at the same time, it is unclear which of the dynamics that drove concentration in online platforms and services will remain in force under the Web3...  View Details
      Keywords: Web3; Blockchain; Digital Platforms; Interoperability; Internet and the Web; Technological Innovation; Competition
      Citation
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      Catalini, Christian, and Scott Duke Kominers. "Can WEB3 Bring Back Competition to Digital Platforms?" Competition Policy International (online) (February 23, 2022).
      • February 2022
      • Case

      Leading The UK Vaccine Task Force

      By: Amy C. Edmondson and Claudia Pienica
      This case describes the first six months of the UK Vaccine Taskforce, under the leadership of Kate Bingham. With a career spent in the private sector as a biotech investor, Bingham’s appointment within the government was considered unusual. The overarching brief given...  View Details
      Keywords: COVID-19; Vaccine; Government; Health Pandemics; Health Care and Treatment; Science; Innovation and Invention; Groups and Teams; Leadership; Decision Making; Government and Politics; Health; Innovation and Management; Governance; Change; Health Industry; Financial Services Industry; Public Administration Industry; Europe; United Kingdom
      Citation
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      Edmondson, Amy C., and Claudia Pienica. "Leading The UK Vaccine Task Force." Harvard Business School Case 622-079, February 2022.
      • February 2022
      • Case

      Lilium: Preparing for Takeoff

      By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
      Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than...  View Details
      Keywords: SPACs; Business Model; Forecasting and Prediction; Green Technology; Capital Markets; Venture Capital; Initial Public Offering; Rural Scope; Urban Scope; City; Disruptive Innovation; Growth and Development Strategy; Technological Innovation; Demand and Consumers; Market Timing; Industry Growth; Infrastructure; Logistics; Product Design; Product Development; Production; Service Delivery; Service Operations; Strategic Planning; Partners and Partnerships; Risk and Uncertainty; Urban Development; Sustainable Cities; Business Strategy; Competitive Strategy; Competitive Advantage; Air Transportation; Aerospace Industry; Air Transportation Industry; Green Technology Industry; Transportation Industry; Travel Industry; Germany; Munich; Brazil; United States; Florida
      Citation
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      Mojir, Navid, Vincent Dessain, Mette Fuglsang Hjortshoej, and Emer Moloney. "Lilium: Preparing for Takeoff." Harvard Business School Case 522-084, February 2022.
      • February 2022
      • Case

      Toraya

      By: Lauren Cohen and Akiko Kanno
      Mitsuharu Kurokawa was the 18th generation leader of a family firm that produced and sold premium Japanese sweets, Toraya Confectionery Co., Ltd. He had succeeded the business from his father, Mitsuhiro Kurokawa who had led the firm for thirty years. Mitsuharu was...  View Details
      Keywords: Branding; Luxury Brand; Succession; Family Business; Management Succession; Brands and Branding; Luxury; Marketing; Expansion; Globalization; Innovation and Invention; Customer Satisfaction; Food and Beverage Industry; Retail Industry; Japan
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      Cohen, Lauren, and Akiko Kanno. "Toraya." Harvard Business School Case 222-068, February 2022.
      • February 14, 2022
      • Blog Post

      Immigration Is the Key to Emerging Markets Becoming Innovation Hubs

      By: Dany Bahar, Prithwiraj Choudhury and Sara Signorelli
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      Bahar, Dany, Prithwiraj Choudhury, and Sara Signorelli. "Immigration Is the Key to Emerging Markets Becoming Innovation Hubs." Future Development (blog) (February 14, 2022). https://www.brookings.edu/blog/future-development/2022/02/14/immigration-is-the-key-to-emerging-markets-becoming-innovation-hubs/.
      • February 2022 (Revised March 2022)
      • Case

      Aleph Farms: A New Culture of Meat

      By: Elie Ofek and Jeff Huizinga
      Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph’s cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas...  View Details
      Keywords: Innovation; Disruptive Innovation; Adoption; Go To Market Strategy; Industry Evolution; Food Industry; Environmental And Social Sustainability; Marketing Of Innovations; Brand Building; Capital Expenditures-equipment; Disruption; Green Technology; Environmental Sustainability; Food; Market Entry and Exit; Brands and Branding; Consumer Behavior; Competitive Strategy; Growth and Development Strategy; Food and Beverage Industry
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      Ofek, Elie, and Jeff Huizinga. "Aleph Farms: A New Culture of Meat." Harvard Business School Case 522-071, February 2022. (Revised March 2022.)
      • February 2022
      • Teaching Note

      Borusan CAT: Monetizing Prediction in the Age of AI

      By: Navid Mojir
      Teaching Note for HBS Case No. 521-053.  View Details
      Keywords: Monetization Strategy; Artificial Intelligence; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey
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      Mojir, Navid. "Borusan CAT: Monetizing Prediction in the Age of AI." Harvard Business School Teaching Note 522-069, February 2022.
      • 2021
      • Working Paper

      Dynamic Pricing Algorithms, Consumer Harm, and Regulatory Response

      By: Alexander J. MacKay and Samuel Weinstein
      Pricing algorithms are rapidly transforming markets, from ride-sharing apps, to air travel, to online retail. Regulators and scholars have watched this development with a wary eye. Their focus so far has been on the potential for pricing algorithms to facilitate...  View Details
      Keywords: Competition Policy; Regulation; Algorithmic Pricing; Dynamic Pricing; Law And Economics; Law And Regulation; Consumer Protection; Competition; Policy; Price; Governing Rules, Regulations, and Reforms; Economics
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      MacKay, Alexander J., and Samuel Weinstein. "Dynamic Pricing Algorithms, Consumer Harm, and Regulatory Response." Harvard Business School Working Paper, No. 22-050, January 2022. (Direct download.)
      • January 2022
      • Case

      Hello Heart: The Next Generation of Chronic Disease Management Apps

      By: Ariel D. Stern and Danielle Golan
      Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions.  View Details
      Keywords: Health; Health Care and Treatment; Information Technology; Mobile and Wireless Technology; Analysis; Business Startups; Transition; Customer Focus and Relationships; Customer Satisfaction; Decision Making; Demographics; Design; Entrepreneurship; Venture Capital; Technological Innovation; Growth and Development Strategy; Product Launch; Product Design; Product Development; Business Strategy; Competitive Strategy; Competitive Advantage; Customization and Personalization; Business Growth and Maturation; Business Model; Strategy; Applications and Software; Health Industry; Technology Industry; Israel; United States
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      Stern, Ariel D., and Danielle Golan. "Hello Heart: The Next Generation of Chronic Disease Management Apps." Harvard Business School Case 622-061, January 2022.
      • January 2022
      • Case

      Geely SEA: New Electric Vehicle Platforms

      By: Willy C. Shih and Shu Lin
      Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led...  View Details
      Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden
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      Shih, Willy C., and Shu Lin. "Geely SEA: New Electric Vehicle Platforms." Harvard Business School Case 622-001, January 2022.
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