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- Faculty Publications (22)
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- All HBS Web (221)
- Faculty Publications (22)
- February 2011 (Revised February 2012)
- Case
Online Marketing at Big Skinny
By: Benjamin Edelman and Scott Duke Kominers
Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each...
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Keywords:
Advertising Campaigns;
Digital Marketing;
Resource Allocation;
Marketing Strategy;
Performance Evaluation;
Internet and the Web;
Retail Industry
Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.)
- Fast Answer
Resources for Investment Management and Financial Analysis
Preqin Includes information not only on private equity and venture capital, but also data on hedge funds, infrastructure, and real estate. WRDS WRDS is a warehouse of financial, accounting,...
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- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
largest insurance program. To meet this target, the government will rely on technology to effectively scale services, monitor quality, and ensure accountability. While India has seen great strides in...
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Keywords:
Dina Gerdeman
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
pursue? To adapt to a new customer-centric directional reality, we propose an alternative to Ansoff's (1965) growth strategy matrix (see table below). The proposed 2 x 2 matrix is categorized by whether the firm is competing with existing...
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- 20 Sep 2021
- Blog Post
Student Spotlight: Summer Internships in Business and Environment
DBL Partners DBL Partners invests in companies that can deliver top-tier venture capital returns and enable social, environmental and economic benefits. They invest in and help...
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- 02 Aug 2004
- Research & Ideas
Health Care Research and Prospects
is a lot other work at the school going on around these issues by many other faculty. For instance, Dave Scharfstein is doing great work on how capital market forces influence the development strategies of biotechnology companies. David...
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- 01 Mar 2018
- News
March 2018 Alumni and Faculty Books
help people save a bundle, look better, feel better, and have enhanced confidence. Boom Country? The New Wave of Indian Enterprise by Alan Rosling (MBA 1988) (Hachette India) A fresh wave of enterprise and...
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- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
managing through the pandemic. The topics: people and personal management, strategy, marketing, and organizational design. PEOPLE AND PERSONAL...
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Keywords:
by Sean Silverthorne
Das Narayandas
Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details
Keywords:
advertising;
beauty products;
biotechnology;
computer;
electrical equipment;
electronics;
entertainment;
federal government;
high technology;
industrial goods;
information technology industry;
internet;
management consulting;
manufacturing;
marketing industry;
professional services;
retailing;
telecommunications;
transportation
- 07 Feb 2022
- Research & Ideas
Digital Transformation: A New Roadmap for Success
challenges these leaders confronted and strategies for how to address them. Organizational change is never easy, but our roundtable discussions made clear that achieving digital maturity can be an especially...
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- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
exceeding that percentage of actual revenue. Other expenses—insurance, credit card processing, marketing, utilities, repairs—mount up. Assuming adequate working capital upon opening, a restaurant’s cash from daily sales is used to pay for...
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- Web
Digital Innovation and Transformation - Course Catalog
services, e.g., entrepreneurial start-ups, consulting and venture capital, and senior positions in marketing, R&D, View Details
- 25 Aug 2022
- News
September 2022 Alumni and Faculty Books
putting users at the center of strategy leads to an almost unfair competitive advantage; ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and...
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- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
traditional ways of getting work done, and organizations where “lines and boxes” still define how people are managed. As work and organizations have become more fluid View Details
- 01 Dec 2018
- News
Sustaining Business And Society For The Long Term
clean energy technology, and customer demand for products and services. Another case looks at Norsk Gjenvinning, Norway’s largest supplier of recycling View Details
- December 2007 (Revised April 2008)
- Case
Alltech...naturally
By: David E. Bell and Mary L. Shelman
Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for...
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Keywords:
Brands and Branding;
Leadership Development;
Customer Focus and Relationships;
Expansion;
Technological Innovation;
Intellectual Property;
Sales;
Value Creation;
Business Model;
Growth and Development Strategy;
Health Industry
Bell, David E., and Mary L. Shelman. "Alltech...naturally." Harvard Business School Case 508-033, December 2007. (Revised April 2008.)
- 01 Nov 2010
- Research & Ideas
How IT Shapes Top-Down and Bottom-Up Decision Making
decision-making toward the bottom of the corporate ladder. Communication systems, such as e-mail and instant messaging applications, will push the decision-making process toward the top. And that means...
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Keywords:
by Carmen Nobel
- 01 Dec 2017
- News
Alumni and Faculty Books for December 2017
Americans, blacks, Hispanics, Asians, Ivy League alums, high-school grads, and parents offers coping strategies to help ordinary people turn challenges into extraordinary opportunities for action. College...
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- October 2011
- Case
Gene Sequencing: Staking a Position in an Expanding Industry
By: Richard G. Hamermesh, Mara Aspinall and Phillip Andrews
Towards the end of 2010, companies in the gene sequencing industry were pushing aggressive R&D programs to develop technologies and products in the race to sequence the entire human genome at a cost of $1,000. It remained to be seen when the "$1,000 genome" would...
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Keywords:
Genetics;
Business Growth and Maturation;
Business Plan;
Competition;
Venture Capital;
Biotechnology Industry
Hamermesh, Richard G., Mara Aspinall, and Phillip Andrews. "Gene Sequencing: Staking a Position in an Expanding Industry." Harvard Business School Case 812-004, October 2011.