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Show Results For
-
All HBS Web
(19,865)
- People (30)
- News (3,524)
- Research (13,584)
- Events (105)
- Multimedia (235)
- Faculty Publications (11,264)
- September 2021
- Article
Network Interconnectivity and Entry into Platform Markets
By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti
Digital technologies have led to the emergence of many platforms in our economy today. In certain platform networks, buyers in one market purchase services from providers in many other markets, whereas in others, buyers primarily purchase services from providers within...
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Keywords:
Network Interconnectivity;
Platform Competition;
Market Entry;
Networks;
Digital Platforms;
Competition;
Market Entry and Exit
Zhu, Feng, Xinxin Li, Ehsan Valavi, and Marco Iansiti. "Network Interconnectivity and Entry into Platform Markets." Information Systems Research 32, no. 3 (September 2021): 1009–1024.
- September 2005 (Revised April 2006)
- Background Note
Market Segmentation, Target Market Selection, and Positioning
By: Miklos Sarvary and Anita Elberse
Elaborates on the prerequisites for designing a successful marketing strategy: market segmentation, target market selection, and product positioning.
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Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.)
- January 2019 (Revised December 2020)
- Module Note
Market Attractiveness
By: Ashish Nanda
As a strategist, you must understand and calibrate the environment in which your organization operates. How generous or challenging is the environment? What forces drive the munificence or sparseness of your environment? How are those forces changing, and what is their...
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Nanda, Ashish. "Market Attractiveness." Harvard Business School Module Note 719-467, January 2019. (Revised December 2020.)
- 01 Sep 2020
- News
Building a Strong and Prosperous Society
Economic growth rates are much more stable and social welfare much higher under inclusive regimes: societies in which the free market is balanced by a democratically elected,...
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- May 2003
- Case
International Federation of Red Cross and Red Crescent Societies
By: John A. Quelch
Didier Cherpitel, CEO of the International Federation of Red Cross and Red Crescent Societies (IFRC), is implementing a new strategy that will fundamentally change the role of its International Secretariat. The organization is in the early stages of implementing a best...
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Quelch, John A., and Nathalie Laidler. "International Federation of Red Cross and Red Crescent Societies." Harvard Business School Case 503-059, May 2003.
- February 2010
- Supplement
Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis....
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- 10 May 2019
- Working Paper Summaries
Consumer Inertia and Market Power
Keywords:
by Alexander MacKay and Marc Remer
- January 2021
- Article
Institutional-Political Scenarios for Anthropocene Society
By: Andrew J. Hoffman and P. Devereaux Jennings
Natural scientists have proposed that humankind has entered a new geologic epoch. Termed the “Anthropocene,” this new reality revolves around the central role of human activity in multiple Earth ecosystems. That challenge requires a rethinking of social science...
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Keywords:
Institutional Change;
Institutional Theory;
Natural Environment;
Society;
Environmental Sustainability
Hoffman, Andrew J., and P. Devereaux Jennings. "Institutional-Political Scenarios for Anthropocene Society." Business & Society 60, no. 1 (January 2021): 57–94.
- February 2015
- Article
Risk, Information, and Incentives in Online Affiliate Marketing
By: Benjamin Edelman and Wesley Brandi
We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to...
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Keywords:
Affiliate Marketing;
Incentives;
Fraud;
Advertising;
Internet and the Web;
Marketing Communications;
Ethics;
Digital Marketing
Edelman, Benjamin, and Wesley Brandi. "Risk, Information, and Incentives in Online Affiliate Marketing." Journal of Marketing Research (JMR) 52, no. 1 (February 2015): 1–12. (Lead Article.)
- November 2020
- Article
Taxation in Matching Markets
By: Arnaud Dupuy, Alfred Galichon, Sonia Jaffe and Scott Duke Kominers
We analyze the effects of taxation in two-sided matching markets, i.e., markets in which all agents have heterogeneous preferences over potential partners. In matching markets, taxes can generate inefficiency on the allocative margin by changing who is matched to whom,...
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Dupuy, Arnaud, Alfred Galichon, Sonia Jaffe, and Scott Duke Kominers. "Taxation in Matching Markets." International Economic Review 61, no. 4 (November 2020): 1591–1634.
- Research Summary
Marketing and Competition in Pharmaceutical Markets
In his research on pharmaceutical markets, Professor King explores how marketing and product differentiation affect competition among firms in the prescription market for anti-ulcer drugs. Four main results emerge from an analysis of antiulcer drug sales from 1977 to...
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- March 1997
- Background Note
Asymmetric Information: Market Failures, Market Distortions, and Market Solutions
Presents a conceptual framework for thinking about markets characterized by asymmetric information. Presents the standard economic analysis of "the lemons problem," and demonstrates how asymmetric information may lead to market inefficiencies and alter the distribution...
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Keywords:
Competitive Strategy
Corts, Kenneth S. "Asymmetric Information: Market Failures, Market Distortions, and Market Solutions." Harvard Business School Background Note 797-100, March 1997.
- 30 Nov 2016
- Working Paper Summaries
The Stock Market and Bank Risk-Taking
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
(2) technologies capable of addressing the demands of the new markets, and (3) a new enterprise logic that can link employees, technologies, and markets in new ways. Today's...
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Keywords:
by Martha Lagace
- October 1995
- Article
New Trading Practices and Short-Run Market Efficiency
By: Kenneth A. Froot and André Perold
Keywords:
Institutional Investing;
Market Efficiency;
Behavioral Finance;
Equities;
Stock Market;
Indexing;
Financial Markets;
Asset Pricing
Froot, Kenneth A., and André Perold. "New Trading Practices and Short-Run Market Efficiency." Journal of Futures Markets 15, no. 7 (October 1995): 731–766. (Revised from NBER Working Paper No. 3498, October 1990.)
- 2022
- Working Paper
Heterogeneous Investors and Stock Market Fluctuations
By: Odhrain McCarthy and Sebastian Hillenbrand
We introduce a heterogeneous agent model which features extrapolative beliefs and time-varying risk aversion. The model leads to an empirical framework which we estimate with stock prices, survey data and risk aversion measures. We find that extrapolative beliefs and...
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McCarthy, Odhrain, and Sebastian Hillenbrand. "Heterogeneous Investors and Stock Market Fluctuations." Working Paper, January 2022.
- June 2013
- Supplement
Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes
Video Supplement to the case, "Novozymes: Cracking the Emerging Markets Code."
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Keywords:
Business To Business Marketing;
Emerging Markets;
Strategy;
Chemical Industry;
Industrial Products Industry;
China;
Denmark
Palepu, Krishna G. "Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes." Harvard Business School Video Supplement 113-703, June 2013.
- November 1996 (Revised February 1997)
- Case
Historical Society of Pennsylvania, The
By: Stephen A. Greyser and Stephanie L. Woerner
The Historical Society of Pennsylvania (HSP) runs one of the nation's most important research libraries and a museum focusing on colonial history. Financial analysis shows that the society has absorbed increased costs of operation over the past decade through slow but...
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Keywords:
Finance;
Cost;
Human Resources;
Leadership Style;
Management Analysis, Tools, and Techniques;
Managerial Roles;
Mission and Purpose;
Corporate Strategy;
Pennsylvania
Greyser, Stephen A., and Stephanie L. Woerner. "Historical Society of Pennsylvania, The." Harvard Business School Case 597-062, November 1996. (Revised February 1997.)
- 09 Apr 2016
- Blog Post
Meet The HBS Sound Society
entertainment powerhouse on campus. It all starts with the students. One of the goals of the club has been to showcase the amazing talent that HBS students possess. We’ve hosted Pub Night and Spangler Night Live events featuring...
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Keywords:
Entertainment / Media / Sports
- summer 1993
- Article
Market Research and Marketing Dialects
Cespedes, Frank V. "Market Research and Marketing Dialects." Marketing Research 10 (summer 1993): 26–34.