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-
All HBS Web
(19,859)
- People (30)
- News (3,529)
- Research (13,584)
- Events (105)
- Multimedia (235)
- Faculty Publications (11,261)
- December 2010
- Supplement
Ad Classification at Right Media — slide supplement
By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse...
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- 09 Nov 2023
- HBS Case
What Will It Take to Confront the Invisible Mental Health Crisis in Business?
health research fund after his son experienced a psychotic break. In the following interview, Cohen, the L.E. Simmons Professor of Business Administration at HBS, discusses why it’s important for organizations to address mental health and...
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- June 18, 2019
- Article
Research: Investors Reward Companies That Talk Up Their Digital Initiatives
By: Suraj Srinivasan and Wilbur Chen
A study of how companies disclose their digital initiatives on earnings calls and written communications finds that more firms are using these technologies, that financial markets reward companies that disclose such initiatives, but that financial performance...
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Srinivasan, Suraj, and Wilbur Chen. "Research: Investors Reward Companies That Talk Up Their Digital Initiatives." Harvard Business Review (website) (June 18, 2019).
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
information, and even price. Consumers can shape the marketing interaction, making it more relevant for themselves, and this should lead to greater involvement View Details
Keywords:
by Martha Lagace
- December 2015
- Case
The Hain Celestial Group
By: David E. Bell, José B. Alvarez, James Weber and Mary Shelman
Hain Celestial manufactured natural and organic food and personal care products to be sold to retailers of these products. The company had grown successfully and profitably through acquisitions and organically for two decades. In late 2015, Hain faced challenges on...
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Bell, David E., José B. Alvarez, James Weber, and Mary Shelman. "The Hain Celestial Group." Harvard Business School Case 516-007, December 2015.
- February 1994 (Revised May 1995)
- Case
Eastman Kodak Co.: Funtime Film
By: Robert J. Dolan
Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.
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Keywords:
Product Positioning;
Competition;
Price;
Product Launch;
Brands and Branding;
Consumer Products Industry
Dolan, Robert J. "Eastman Kodak Co.: Funtime Film." Harvard Business School Case 594-111, February 1994. (Revised May 1995.)
- February 1989 (Revised October 1994)
- Case
Asahi Breweries Ltd.
Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer...
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Keywords:
Competitive Strategy;
Expansion;
Leadership;
Organizational Structure;
Product Launch;
Management Teams;
Business or Company Management;
Marketing Strategy;
Supply Chain Management;
Mission and Purpose;
Food and Beverage Industry;
Japan
Salter, Malcolm S. "Asahi Breweries Ltd." Harvard Business School Case 389-114, February 1989. (Revised October 1994.)
- August 1983 (Revised March 2011)
- Supplement
Honda (B)
Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive...
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Christiansen, Evelyn T., and Richard Pascale. "Honda (B)." Harvard Business School Supplement 384-050, August 1983. (Revised March 2011.)
- September 2017 (Revised March 2023)
- Case
Careem: Raising a Unicorn
By: Shikhar Ghosh and Alpana Thapar
This case follows two ex-McKinsey consultants, Magnus Olsson and Mudassir Sheikha, who in search of their true purpose decide to found Careem, a Dubai-based ride-hailing service. Following its launch in July 2012, Careem experiences rapid growth of 30% per month in the...
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Keywords:
Entrepreneurship;
Business Startups;
Information Technology;
Organizational Culture;
Decision Making;
Growth Management;
Organizational Change and Adaptation;
Transportation Industry;
Technology Industry;
Middle East;
North Africa;
United Arab Emirates
Ghosh, Shikhar, and Alpana Thapar. "Careem: Raising a Unicorn." Harvard Business School Case 818-022, September 2017. (Revised March 2023.)
- 09 Jan 2024
- In Practice
Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year
established experiments, engage with synthetic customers, and potentially uncover consumer insights for market research. A recurring theme that emerged was the prospect that, at least in the near future,...
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- September 2012 (Revised December 2012)
- Case
Kyruus: Big Data's Search for the Killer App
By: Robert F. Higgins, Penrose O'Donnell and Mehul Bhatt
Kyruus is used in a course at HBS on Entrepreneurship in Healthcare IT and Services (EHITS). It describes a young company that has built a very large database on physicians. The company has had some early successful pilots with prominent customers, but it is now faced...
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Higgins, Robert F., Penrose O'Donnell, and Mehul Bhatt. "Kyruus: Big Data's Search for the Killer App." Harvard Business School Case 813-060, September 2012. (Revised December 2012.)
- April 1986 (Revised May 1989)
- Case
Alloy Rods Corp.
In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most...
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Keywords:
Leveraged Buyouts;
Business Strategy;
Business or Company Management;
Financial Strategy;
Marketing Strategy;
Marketing Channels;
Product Development
Cespedes, Frank V. "Alloy Rods Corp." Harvard Business School Case 586-046, April 1986. (Revised May 1989.)
- Web
Launching Tech Ventures | HBS Online
You Acquire Scaling Decisions Featured Exercises Describe the marketing funnel Apply startup playbooks under different scenarios and market conditions 6-7 hrs Module 5...
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- 05 Sep 2018
- Video
James Mwangi CEM Full Interview (Private Link)
- 2017
- Book
Managing Risk in Reinsurance: From City Fires to Global Warming
By: Niels Viggo Hauter and Geoffrey Jones
This is the first book to provide a comprehensive history of the reinsurance industry from the nineteenth century to the present day. Reinsurance developed at the fringe of financial services and, for most of its existence, was largely unnoticed outside the expert...
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Keywords:
Insurance;
Risk Management;
Business History;
Globalization;
Risk and Uncertainty;
Financial Services Industry;
Insurance Industry;
Africa;
Europe;
Latin America;
North and Central America;
Asia
Hauter, Niels Viggo and Geoffrey Jones, eds. Managing Risk in Reinsurance: From City Fires to Global Warming. New York: Oxford University Press, 2017.
- 2019
- Working Paper
Collusive Investments in Technological Compatibility: Lessons from U.S. Railroads in the Late 19th Century
By: Daniel P. Gross
Collusion is widely condemned for its negative effects on consumer welfare and market efficiency. In this paper, I show that collusion may also in some cases facilitate the creation of unexpected new sources of value. I bring this possibility into focus through the...
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Keywords:
Collusion;
Compatibility;
Railroads;
Rail Transportation;
Standards;
Integration;
Trade;
History;
United States
Gross, Daniel P. "Collusive Investments in Technological Compatibility: Lessons from U.S. Railroads in the Late 19th Century." Harvard Business School Working Paper, No. 17-044, December 2016. (Accepted at Management Science.)
- 08 Sep 2003
- Research & Ideas
A Bold Proposal for Investment Reform
For companies to redeem credibility with investors, argue Harvard Business School professors Paul Healy and Krishna Palepu, "fundamental and even radical reforms must be made to the way America's View Details
- 24 May 2018
- News
‘Uncle Drew’: Branding Vehicle or Feature Film? Yes
- October 2022
- Exercise
Shanty Real Estate: Confidential Information for Homebuyer 2
By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough....
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Luca, Michael, Jesse M. Shapiro, and Nathan Sun. "Shanty Real Estate: Confidential Information for Homebuyer 2." Harvard Business School Exercise 923-017, October 2022.
- October 2022
- Exercise
Shanty Real Estate: Confidential Information for iBuyer 3
By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough....
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Keywords:
Algorithm;
Decision Choices and Conditions;
Decision Making;
Measurement and Metrics;
Market Timing
Luca, Michael, Jesse M. Shapiro, and Nathan Sun. "Shanty Real Estate: Confidential Information for iBuyer 3." Harvard Business School Exercise 923-021, October 2022.