Show Results For
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All HBS Web
(1,741)
- Faculty Publications (321)
Show Results For
-
All HBS Web
(1,741)
- Faculty Publications (321)
- November 1993
- Case
FCB and Publicis (C): The German-Led Network
- October 1993 (Revised September 1996)
- Case
BANC ONE - 1993
- August 1993 (Revised April 1997)
- Case
Southwest Airlines: 1993 (A)
- February 1991 (Revised July 1993)
- Case
Cultural Change at Nissan Motors
- January 1990 (Revised March 1991)
- Case
American Red Cross Blood Services: Northeast Region
- October 1987
- Case
Philips Group--1987, The
- 1984
- Article
Organizational Culture and Marketing Effectiveness
- 1984
- Article
The Cultural Context of Marketing Management
- September 1971
- Book Review
Book Review of Comparative Marketing Systems: A Cultural Approach, edited by Montrose S. Sommers and Jerome B. Kernan
- Research Summary
Customer-Centric Marketing Strategy
- Teaching Interest
Leading Professional Service Firms
- Research Summary
Managing International Trade and Investment
- Research Summary
Mastering Strategy Execution
Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details
- Teaching Interest
Overview
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- Research Summary
Overview
- Research Summary
Performance Management Systems in Healthcare
- Teaching Interest
Reimagining Capitalism: Business and Big Problems
Professor Serafeim teaches with Professor Rebecca Henderson the course "Reimagining Capitalism: Business and Big Problems" in the second year of the MBA. Cases taught in this course include among others:
Fighting corruption and turning around an organization... View Details
- Research Summary
Research Thrust
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
- Teaching Interest
Strategy Execution
This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:
1....
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