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All HBS Web
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- News (1,315)
- Research (5,744)
- Events (22)
- Multimedia (24)
- Faculty Publications (4,173)
Show Results For
-
All HBS Web
(8,305)
- People (17)
- News (1,315)
- Research (5,744)
- Events (22)
- Multimedia (24)
- Faculty Publications (4,173)
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
- March 2011
- Module Note
Strategic Marketing in Creative Industries: Managing and Marketing Talent
- August 2012
- Background Note
Marketing Communications
- January 2013
- Case
Brannigan Foods: Strategic Marketing Planning
- 13 Mar 2008
- Working Paper Summaries
An Investigation of Earnings Management through Marketing Actions
- 2 PM – 3 PM EST, 02 Dec 2015
- Webinars: Trending@HBS
Managing Family Strife: Market Baskets Lessons about Buyouts
You'd have to have been sleeping under a rock to miss the family war and media frenzy over Market Basket, the Boston-based, family-owned supermarket chain. The confrontation between two cousins (both named Arthur Demoulas) over control of the company was finally... View Details
- 22 Jul 2014
- News
Market Basket management paying for missteps in standoff
- 2008
- Working Paper
An Investigation of Earnings Management through Marketing Actions
Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details
- October 1995 (Revised October 1995)
- Case
International Marketing Managers (A): Susana Elespuru
- 1984
- Article
The Cultural Context of Marketing Management
- December 1980 (Revised June 1985)
- Background Note
Management Accounting, Part III: Marketing Decisions
- 2000
- Chapter
Relationship Marketing and Key Account Management
- TeachingInterests
Globalization and Emerging Markets
Globalization and Emerging Markets is designed for students who will be investing, managing a business or nonprofit, or working for a government in an emerging market. The unit of analysis of the course ranges from countries to multinational and domestic companies... View Details
- November–December 2018
- Article
Online Network Revenue Management Using Thompson Sampling
- March 2018 (Revised August 2018)
- Case
Matching Markets for Googlers
- January 1992
- Case
IBM: Assistant General Manager of Marketing (B)
- August 1991
- Background Note
Industrial Market Research: Beta Test Site Management
- July – August 1996
- Article
Manage Marketing by the Customer Equity Test
- September 1994
- Teaching Note