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- Faculty Publications (15)
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- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
cost transparency would be helpful [in motivating buyers] if the price of the shirt was $10. But even at $35, we still saw an advantage to revealing the cost of production, which is interesting because the markup was five times the cost."...
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- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
incentive to add more transparency on things like invoice markups and service costs? Myriad consumer websites help car buyers overcome that asymmetry with information on what dealers pay for cars, vehicle quality stats, and maintenance...
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- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
John Gourville and Alex MacKay (Image by John Ritter) Rising inflation and pandemic-related supply-chain challenges are driving up prices at the grocery store. While some manufacturers, like Procter & Gamble, have come forward to announce price hikes across their...
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- Web
Strategy Awards & Honors - Faculty & Research
in the future." 2022 Alexander J. MacKay: Awarded the 2022 Robert F. Lanzillotti Prize for Best Paper in Antitrust Economics at the International Industrial Organization Conference for "Rising Markups and the Role of Consumer Preferences"...
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- 01 Sep 2015
- News
Ink
Fuji Photo Film combined interests to steal low-end printer share from Canon, both companies wanted to have a markup over their own separate costs, which would have created an overpriced product. The eventual answer was a carefully...
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- 09 Nov 2015
- Research & Ideas
These Employers Pay Higher Salaries than Necessary
demand model, Stanton and Thomas estimate that hand-holding premium accounts for about two-thirds of the price increase for first-time users, while markups represent the other third. Charging any premium, however, counters the common...
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- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
initial markup and generating substantial gross margin, which means tight controls of inventory." In addition to buying enough to sell on the Internet, the company must manage inventories for stores that have very different sales...
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- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
"buys," the compensation paid to the outside agency includes markups on its creative, production, and media costs. When an advertiser "makes," it avoids payment of the outside agency's markups, but the in-house unit...
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- 16 Aug 2016
- First Look
August 16, 2016
to dealers with whom they have the strongest ties, and more so during periods of market turmoil. Systemically important dealers exploit their connections at the expense of peripheral dealers as well as clients, charging higher markups...
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Sean Silverthorne
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
Mercadal “We use a detailed dataset on electricity transactions to investigate the impact of market-based deregulation in the context of the United States electricity sector. We find that the increase in markups dominates despite modest...
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- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
times that of other code posted at the site. To IBM's credit, this surprising level of external interest triggered an internal reconsideration of the software code. We know it today as the XML (Extensible Markup Language) parser, and it...
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- 30 Sep 2014
- First Look
First Look: September 30
involved marketing tactic (Experiment 4). Further experiments explore boundary conditions and suggest that the benefit of cost transparency weakens as firms increase price relative to costs and when markups are made salient (Experiments...
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Sean Silverthorne
- 09 May 2017
- First Look
New Research and Ideas, May 9
to dealers with whom they have the strongest ties, and more so during periods of market turmoil. Systemically important dealers exploit their connections at the expense of peripheral dealers as well as clients, charging higher markups...
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Sean Silverthorne
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
high-enough markup on individual songs to make up for any lost revenues on albums. Another strategy worth considering is to sequentially release albums and songs so as to stimulate more loyal and eager consumers to buy the full bundle....
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- 31 Mar 2009
- First Look
First Look: March 31, 2009
feeding the markup shocks observed in Japan during the early 1990s, the model is able to generate time series for output, TFP, employment, consumption, and investment that track closely the actual data. In particular, the productivity...
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Martha Lagace