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- Faculty Publications (32)
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- All HBS Web (186)
- Faculty Publications (32)
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
established middle-market and even lower-market players." For example, she said, "eight years ago, Starbucks was a luxury game on the east coast. . . . Now, Starbucks is daily standard operating procedure—a mass business."...
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- 30 Oct 2018
- News
Paths of Victory
600 employers and 80,000 job seekers. In addition to offering on-demand workers through its marketplace, Apli’s chatbot and machine-learning models are now helping companies with mass recruiting of permanent employees. “Through Apli,...
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- 01 Sep 2018
- News
Ask the Expert: Delivering the Goods
Ickis (MBA 1971, DBA 1978) REISNER: One of the hottest areas of investment growth is in cross-border shipping, but there are two core problems: In an age of terrorism, customs are commercial constraints and also valuable public safety...
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Jen McFarland Flint
- 05 Feb 2001
- What Do You Think?
Do MBA Programs Face “The Innovator’s Dilemma”?
mass of customers who are not "leading edge" users, and thus preempt large shares of the existing market. Further, Christensen maintains that precisely because of their size and success,...
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by James Heskett
- 18 Jun 2001
- Research & Ideas
Caught in the Cogs: When Manufacturing and IT Meet
mass customization. In the midst of all this added complexity, he said, the large, vertically integrated organization, involved with everything from Research and Development to customer delivery, is passing...
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by Jim Aisner
- 01 Dec 2016
- News
Case Study: Sweat the Technique
category first. —J. W. Penland (MBA 1996) Hardware obsolesces quickly; it is costly to build, upgrade, retool, and distribute. Data and software are fungible across devices. Data can be cross-utilized with fitness and lifestyle partners that already have large View Details
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Dan Morrell
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
now? Zuboff and Maxmin: A century ago mass consumption was on the rise. People wanted more things. The answer was to produce more goods at an ever-lower cost—mass production. Corporations were organized around a managerial hierarchy...
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by Martha Lagace
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
same way. Historically in the internet era, the notion for startups has been to build a large customer base and monetize it through advertising. But it's hard to name more than two companies that have done this successfully. If Google and...
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- 25 Feb 2020
- News
Beyond the Plastisphere
plastics. “We’re trying to get our customers to covet this product that will help change their lives in a positive way—and make the world a better place too,” says Kauss. The world is literally drowning in plastic: Research indicates that...
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- 24 Sep 2014
- Op-Ed
The ABCs of Addressing Climate Change (From a Business Perspective)
It's Climate Week in New York City. The schedule features a UN Climate Summit, a People's Climate March, the Clinton Global Initiative, substantial criticism of the whole endeavor, and plenty of agitated interaction. There is a lot of noise here. How can businesses cut...
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- 11 May 2011
- Research & Ideas
Building a Better Board
stock price doing OK? "It was a 10-minute conversation, and that was that," Kaufman says. These days, the assessment is usually much more wide-spread, taking into account both quantitative and qualitative metrics other than just recent financial results, such...
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by Carmen Nobel
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
customer side of the chicken-and-egg conundrum. Millions of shoppers have used cards for years, with little hassle. Edelman points out that people will continue to carry cards even if digital payments gain some traction, so the barrier to...
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- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch, is to understand how the needs of your customers and...
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by Staff
- 12 Apr 2004
- Research & Ideas
Operations and the Competitive Edge
than mass production or mass customization should be. So the book's first section, on operations strategy, focuses on how a company can go about creating an operations...
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by Martha Lagace
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
very limited by intent. Restricting content and making it hard to get was one of the rationales behind the campaign. What I like about the case is that it breaks so many fundamental marketing principles. One classic rule maintains that if you want to reach a broad...
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- 21 Oct 2019
- Blog Post
Know Your Audience: Recruiting HBS Students for Consumer Products
Lauren and Katja results in a customized approach to recruiting that is highly effective and efficient. Getting the Word Out When meeting with Consumer Products companies, two recommendations that Lauren and Katja will often offer are 1)...
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Consumer Products / Retail
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social...
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by Sean Silverthorne
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category and asked: What is the best way to service the View Details
- 02 Oct 2019
- What Do You Think?
What Grade Would You Give Walmart CEO Doug McMillon?
two store workers by an angry former employee at a Mississippi Walmart and a mass shooting around a Walmart store in El Paso, Texas, the Company announced it would: No longer sell ammunition that could be used in military-style assault...
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- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
sets. To demonstrate the sets, he secured informal permission from his employer to string an electrical wire from a local hilltop to serve as an antenna for the reception of signals from Philadelphia stations. When customers who purchased...
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