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- Faculty Publications (32)
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- All HBS Web (184)
- Faculty Publications (32)
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch, is to understand how the needs of your customers and...
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by Staff
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social...
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by Sean Silverthorne
- 02 Oct 2019
- What Do You Think?
What Grade Would You Give Walmart CEO Doug McMillon?
two store workers by an angry former employee at a Mississippi Walmart and a mass shooting around a Walmart store in El Paso, Texas, the Company announced it would: No longer sell ammunition that could be used in military-style assault...
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- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
Harvard Business School. “My sense from teaching many years is that this was a very interesting issue for executives because companies often don’t get it right.” A watch connoisseur himself, Thomke had been aware of the company for many years. Not flashy and not View Details
- 22 Jul 2002
- Research & Ideas
How Business Strategy Tamed the “Invisible Hand”
clearer in the second half of the nineteenth century. In the United States, the building of the railroads after 1850 led to the development of mass markets for the first time. Along with improved access to capital and credit, View Details
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by Pankaj Ghemawat
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
we could send machinery to the Chinese factories we managed. In return, we received shipments of apparel that we then sold to discount retailers in the United States." With an initial focus on high quantity and low prices, Esquel was just part of the pack of Asian...
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- 20 Feb 2007
- First Look
First Look: February 20, 2007
development strategy in 2006. Highlights the strengths and limitations of developing products for public sector organizations in markets created by legislation, as well as the opportunities and challenges of developing a product for mass...
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Martha Lagace
- 19 Nov 2014
- HBS Case
Marketing Marijuana
But medicinal users are frequent customers so they do care about price. "They do not need to buy it at a fancy store—they'll go to a back alley basement shop as long as the product delivers." “I believe guys like Philip Morris...
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- 08 Apr 2015
- What Do You Think?
Are Technology Companies Ripe for Disruption?
then fixing it when the need changes." Kamal Gupta's comment implied that the affluence that enables customers to spend for unused functions may have something to do with it. As he put it, "(Disruption) is already happening in...
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- 12 Oct 1999
- Research & Ideas
Porter’s Perspective: Competing in the Global Economy
linkages with the local economy. Another approach to cluster development is to attract multinationals that will become demanding customers of local suppliers. After that, it's essential to create specialized training programs in the local...
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Re: Michael E. Porter
- 16 Mar 2010
- First Look
First Look: March 16
Entrepreneurs with demonstrated market-timing skill are also more likely to outperform industry peers in their subsequent ventures. This is consistent with the view that if suppliers and customers perceive the entrepreneur to have...
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Martha Lagace
- 01 Mar 2017
- News
Case Study: Moment in the Sun
a large hotel chain reached out to express interest, Hoskins began to see the promise of B2B sales in the hospitality market. “They got the value right away,” says Hoskins. “It’s automatic: Your customers are healthier and getting better...
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Dan Morrell
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
limited to the Mac and it had to become a PC peripheral as well. Once he made the move to the PC market, he created the potential to access a much broader market than his core customer base. The Apple core View Details
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by Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Rapid Response: Inside the Retailing Revolution
get what they wanted. Choices were more limited, delivery time was measured in months, and warehouses were typically piled high with mountains of expensive inventory—often comprised of too many unpopular products and too few hot sellers. Today, this scenario is ancient...
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- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55235 Gifts of the Immigrants, Woes of the Natives: Lessons from the Age of Mass Migration By: Tabellini, Marco Abstract—In this paper, I show that political opposition to immigration can...
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Dina Gerdeman
- Web
Case Studies - Social Impact Collaboratory
asset management industry and explore portfolio construction strategies for the firm’s clients and explore the concept of mass customization for impact investing. Key Themes: Acquisition of Imprint offered...
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- 05 Jun 2012
- First Look
First Look: June 5
high-volume, low-cost telecom model that they had pioneered for the Indian masses in Africa. But when they began to integrate the companies, Bharti's executives discovered a slew of unexpected challenges, including cultural differences...
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Sean Silverthorne
- 13 Mar 2014
- Research & Ideas
Can We Get To Where We Need To Go?
first time a wide range of top industry CEOs, government leaders, and customers of transportation services, was designed to help provide that purpose by assessing the state of the industry, identifying innovations both in technology and...
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- 19 Sep 2012
- Research & Ideas
Funding Innovation: Is Your Firm Doing it Wrong?
Perkins and Apple to invest in companies that would develop apps for the iPhone. The result: a critical mass of applications for Apple's App Store, which today boasts some 700,000 iPhone and iPad applications and 400 million View Details
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by Carmen Nobel
- 25 Oct 2004
- Research & Ideas
Planning for Surprises
many U.S. airlines, the debt owed to customers in the form of miles is a value significantly larger than the airlines' market capitalization. This is simply not sustainable. Airlines have already reduced the value of miles by making seats...
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by Martha Lagace