Filter Results
:
(300)
Show Results For
- All HBS Web (300)
- Faculty Publications (225)
Show Results For
- All HBS Web (300)
- Faculty Publications (225)
- 2008
- Working Paper
Allocating Marketing Resources
By: Sunil Gupta and Thomas J. Steenburgh
Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these...
View Details
Keywords:
Investment Return;
Resource Allocation;
Marketing;
Demand and Consumers;
Mathematical Methods
Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." Harvard Business School Working Paper, No. 08-069, February 2008.
- 2008
- Chapter
Allocating Marketing Resources
By: Sunil Gupta and Thomas J. Steenburgh
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
Keywords:
Investment Return;
Resource Allocation;
Marketing;
Demand and Consumers;
Mathematical Methods
Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American Marketing Association, 2008.
- June 2011 (Revised January 2013)
- Case
Oddo Securities―ESG Integration
By: Paul M. Healy
The case describes the process of integrating environmental, social, and governance issues into valuation models and research analyst recommendations.
View Details
Keywords:
Financial Strategy;
Mathematical Methods;
Integration;
Valuation;
Environmental Sustainability;
Social Issues;
Governance Controls;
Investment
Serafeim, George, Paul M. Healy, and Aldo Sesia. "Oddo Securities―ESG Integration." Harvard Business School Case 111-085, June 2011. (Revised January 2013.)
- 2017
- Working Paper
Investment Timing with Costly Search for Financing
By: Samuel Antill
I develop a dynamic model of investment timing in which firms must first choose when to search for external financing. Search is costly and the arrival of investors is uncertain, leading to delay in financing and investment. Depending on parameters, my model can...
View Details
Keywords:
Real Options;
Search And Bargaining;
Time-varying Financial Conditions;
Investment;
Venture Capital;
Mathematical Methods
Antill, Samuel. "Investment Timing with Costly Search for Financing." Working Paper, December 2017.
- 2009
- Chapter
Plant-Size Distribution and Cross-Country Income Differences
By: Laura Alfaro, Andrew Charlton and Fabio Kanczuk
We investigate, using plant-level data for 79 developed and developing countries, whether differences in the allocation of resources across heterogeneous plants are a significant determinant of cross-country differences in income per worker. For this purpose, we use a...
View Details
Keywords:
Factories, Labs, and Plants;
Developing Countries and Economies;
Wages;
Resource Allocation;
Mathematical Methods
Alfaro, Laura, Andrew Charlton, and Fabio Kanczuk. "Plant-Size Distribution and Cross-Country Income Differences." In NBER International Seminar on Macroeconomics 2008, edited by Jeffrey A. Frankel and Christopher Pissarides. Cambridge, MA: National Bureau of Economic Research, 2009.
- 2008
- Working Paper
Firm-Size Distribution and Cross-Country Income Differences
By: Laura Alfaro, Andrew Charlton and Fabio Kanczuk
We investigate, using plant-level data for 79 developed and developing countries, whether differences in the allocation of resources across heterogeneous plants are a significant determinant of cross-country differences in income per worker. For this purpose, we use a...
View Details
Keywords:
Factories, Labs, and Plants;
Developing Countries and Economies;
Wages;
Resource Allocation;
Mathematical Methods
Alfaro, Laura, Andrew Charlton, and Fabio Kanczuk. "Firm-Size Distribution and Cross-Country Income Differences." NBER Working Paper Series, No. 14060, June 2008.
- Web
Online Business Analytics Course | HBS Online
forecasts. Highlights Single Versus Multiple Regression Adjusted R-Squared Improving the Model ShowHide Details Concepts The Multiple Regression Equation Adapting Concepts from Single Regression Performing Multiple Regression Analyses New...
View Details
- 2016
- Working Paper
Refugee Resettlement
By: David Delacretaz, Scott Duke Kominers and Alexander Teytelboym
Over 100,000 refugees are permanently resettled from refugee camps to hosting
countries every year. Nevertheless, refugee resettlement processes in most countries
are ad hoc, accounting for neither the priorities of hosting communities nor the preferences of refugees...
View Details
Delacretaz, David, Scott Duke Kominers, and Alexander Teytelboym. "Refugee Resettlement." Working Paper, November 2016.
- 2023
- Working Paper
Distributionally Robust Causal Inference with Observational Data
By: Dimitris Bertsimas, Kosuke Imai and Michael Lingzhi Li
We consider the estimation of average treatment effects in observational studies and propose a new framework of robust causal inference with unobserved confounders. Our approach is based on distributionally robust optimization and proceeds in two steps. We first...
View Details
Bertsimas, Dimitris, Kosuke Imai, and Michael Lingzhi Li. "Distributionally Robust Causal Inference with Observational Data." Working Paper, February 2023.
- fall 2008
- Article
Toward a Theory of Behavioral Operations
By: Francesca Gino and Gary P. Pisano
Human beings are critical to the functioning of the vast majority of operating systems, influencing both the way these systems work and how they perform. Yet most formal analytical models of operations assume that the people who participate in operating systems are...
View Details
Keywords:
Management Systems;
Operations;
Mathematical Methods;
Behavior;
Cognition and Thinking;
Perspective;
Theory
Gino, Francesca, and Gary P. Pisano. "Toward a Theory of Behavioral Operations." Manufacturing & Service Operations Management 10, no. 4 (fall 2008): 676–691.
- 2023
- Article
Probabilistically Robust Recourse: Navigating the Trade-offs between Costs and Robustness in Algorithmic Recourse
By: Martin Pawelczyk, Teresa Datta, Johannes van-den-Heuvel, Gjergji Kasneci and Himabindu Lakkaraju
As machine learning models are increasingly being employed to make consequential decisions in real-world settings, it becomes critical to ensure that individuals who are adversely impacted (e.g., loan denied) by the predictions of these models are provided with a means...
View Details
Pawelczyk, Martin, Teresa Datta, Johannes van-den-Heuvel, Gjergji Kasneci, and Himabindu Lakkaraju. "Probabilistically Robust Recourse: Navigating the Trade-offs between Costs and Robustness in Algorithmic Recourse." Proceedings of the International Conference on Learning Representations (ICLR) (2023).
- 2008
- Working Paper
Taste Heterogeneity, IIA, and the Similarity Critique
By: Thomas J. Steenburgh and Andrew Ainslie
The purpose of this paper is to show that allowing for taste heterogeneity does not address the similarity critique of discrete-choice models. Although IIA may technically be broken in aggregate, the mixed logit model allows neither a given individual nor the... View Details
Steenburgh, Thomas J., and Andrew Ainslie. "Taste Heterogeneity, IIA, and the Similarity Critique." Harvard Business School Working Paper, No. 09-049, September 2008.
- July 2019
- Article
Optimal Capital Structure and Bankruptcy Choice: Dynamic Bargaining vs Liquidation
By: Samuel Antill and Steven R. Grenadier
We model a firm’s optimal capital structure decision in a framework in which it may later choose to enter either Chapter 11 reorganization or Chapter 7 liquidation. Creditors anticipate equityholders’ ex-post reorganization incentives and price them into the ex-ante...
View Details
Keywords:
Default;
Dynamic Bargaining;
Capital Structure;
Insolvency and Bankruptcy;
Mathematical Methods
Antill, Samuel, and Steven R. Grenadier. "Optimal Capital Structure and Bankruptcy Choice: Dynamic Bargaining vs Liquidation." Journal of Financial Economics 133, no. 1 (July 2019): 198–224.
- February 2010
- Supplement
Marketing Analysis Toolkit: Breakeven Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run breakeven analyses, and charts and graphs which help visualize the results. It is designed to accompany "Marketing Analysis Toolkit: Breakeven Analysis."
View Details
- September 2007
- Article
(Noisy) Communication
By: Bharat Anand and Ron Shachar
Communication is central to many settings in marketing and economics. A focal attribute of communication is miscommunication. We model this key characteristic as a noise in the messages communicated, so that the sender of a message is uncertain about its perception by...
View Details
Keywords:
Communication Intention and Meaning;
Interpersonal Communication;
Cost vs Benefits;
Marketing Communications;
Performance Improvement;
Mathematical Methods
Anand, Bharat, and Ron Shachar. "(Noisy) Communication." Quantitative Marketing and Economics 5, no. 3 (September 2007): 211–237. (Lead Article.)
- 2023
- Working Paper
How People Use Statistics
By: Pedro Bordalo, John J. Conlon, Nicola Gennaioli, Spencer Yongwook Kwon and Andrei Shleifer
We document two new facts about the distributions of answers in famous statistical problems: they are i) multi-modal and ii) unstable with respect to irrelevant changes in the problem. We offer a model in which, when solving a problem, people represent each hypothesis...
View Details
Bordalo, Pedro, John J. Conlon, Nicola Gennaioli, Spencer Yongwook Kwon, and Andrei Shleifer. "How People Use Statistics." NBER Working Paper Series, No. 31631, August 2023.
- 2020
- Working Paper
Contract Duration and the Costs of Market Transactions
By: Alexander MacKay
The optimal duration of a supply contract balances the costs of reselecting a supplier against the costs of being matched to an inefficient supplier when the contract lasts too long. I develop a structural model of contract duration that captures this tradeoff and...
View Details
Keywords:
Vertical Relationships;
Transaction Costs;
Contract Duration;
Identification;
Supply Chain;
Cost;
Contracts;
Auctions;
Mathematical Methods
MacKay, Alexander. "Contract Duration and the Costs of Market Transactions." Harvard Business School Working Paper, No. 18-058, December 2017. (Revised May 2020. Direct download.)
- August 2022
- Article
Contract Duration and the Costs of Market Transactions
By: Alexander MacKay
The optimal duration of a supply contract balances the costs of reselecting a supplier against the costs of being matched to an inefficient supplier when the contract lasts too long. I develop a structural model of contract duration that captures this tradeoff and...
View Details
Keywords:
Supply Contracts;
Intermediate Goods;
Switching Costs;
Vertical Relationships;
Transaction Costs;
Contract Duration;
Identification;
Supply Chain;
Cost;
Contracts;
Auctions;
Mathematical Methods
MacKay, Alexander. "Contract Duration and the Costs of Market Transactions." American Economic Journal: Microeconomics 14, no. 3 (August 2022): 164–212.
- September 2010
- Article
Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers?
By: Saravanan Kesavan, Vishal Gaur and Ananth Raman
Firm-level sales forecasts for retailers can be improved if we incorporate cost of goods sold, inventory, and gross margin (defined here as the ratio of sales to cost of goods sold) as three endogenous variables. We construct a simultaneous equations model, estimated...
View Details
Keywords:
Sales;
Forecasting and Prediction;
Distribution;
Goods and Commodities;
Cost;
Public Sector;
Profit;
Mathematical Methods;
Data and Data Sets;
Retail Industry;
United States
Kesavan, Saravanan, Vishal Gaur, and Ananth Raman. "Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers?" Management Science 56, no. 9 (September 2010).
- 2010
- Working Paper
Quality Provision, Expected Firm Altruism and Brand Extensions
By: Julio J. Rotemberg
This paper studies quality choice in a model where consumers expect firms to act altruistically. It is shown that, under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing firms (or...
View Details
Keywords:
Brands and Branding;
Consumer Behavior;
Product Development;
Corporate Social Responsibility and Impact;
Quality;
Mathematical Methods
Rotemberg, Julio J. "Quality Provision, Expected Firm Altruism and Brand Extensions." NBER Working Paper Series, No. 15635, January 2010.