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- Research (18)
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- Web
Podcast - Forum for Growth & Innovation
performed a full “Jobs” interviews, work up, internal employees, created innovation ideas off of it that we would go implement within a couple weeks of actually executing a mattress project. Bob Moesta: So the funniest part is that you're...
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- Web
Thaddeus Mosley Illusory Progression 2020 | About
the Pittsburgh Society of Sculptors and a board member of the August Wilson African American Cultural Center. Mosley’s work has been exhibited and acquired by major museums and can be found in many public collections, including the View Details
- 01 Sep 2015
- News
Data-Driven Diligence
Illustration by QuickHoney On the surface, there is seemingly nothing sexy about a startup that sells foam mattresses online. But in January 2014, David Coats (MBA 1992) and Trevor Kienzle (MBA 1991) made a significant seed-round...
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Francis Storrs
- Web
Podcast - Forum for Growth & Innovation
were dissatisfied, but how many people tolerated just poor service in the banking- Katie: [12:44] It's like half dependency once you start down the path with one bank. Bob: [12:47] Exactly. Well, the other one I did recently was around View Details
- Web
10 Reasons Why HBS Peek Weekend was worth the trip across the pond - a british perspective - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 01 Jul 2019
- Research & Ideas
The Airbnb Lesson for Startups? Success Takes More Than Technology
off offering just a room—somebody who had a vacant room with an air mattress who would provide some hospitality, maybe a hot meal in the morning. That was it. Over time, the company started saying, “Well, you can rent just the room, but...
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- 01 Mar 2017
- News
Case Study: Moment in the Sun
“connected wellness,” with the lamp as the starting point and shown as a sleep aid rather than smart lighting. Ario can assess co-branding the device with players that have established a value proposition around sleep or wellness (e.g., View Details
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Dan Morrell
- 10 May 2017
- Research & Ideas
Amazon Web Services Changed the Way VCs Fund Startups
Nanda cites Airbnb. “You might think it was not going to work to put money into a firm that rents out mattress space on the floor. But then it turns out it actually does, and Airbnb becomes a super-valuable company,” he says. “Airbnb...
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- 01 Mar 2018
- News
Making Sense of the Modern Startup
he was teaching in first-year Finance in the early 1980s. People, opportunity, context, and deal, changing iteratively over time. Sahlman cites a contemporary example: the Casper “bed-in-a-box” foam mattress company that launched in 2014....
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Jeffrey L. Cruikshank (PMD 51, 1986)
- 09 Dec 2021
- News
Higher Returns
months later, Amazon pledged $2 billion to the climate crisis. You had Wayfair employees refusing to work because they didn't want their company to sell mattresses to the government, who was planning on using them at their detention...
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- Web
Podcast - Managing the Future of Work
important. I could see it being a pretty significant 20 percent, 30 percent, over time.Biederman: There's also an underlying shift in what companies are actually doing. They're focusing, I think if you look at a company like Casper, Casper sells millions of mattresses....
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- Web
Print View - Course Catalog
out to understand useful approaches to judging the opportunity for success as well as familiarize ourselves with basic theoretical perspectives on the product life cycle. Cases discussed include Casper Sleep, a DTC mattress company, that...
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