Filter Results
:
(764)
Show Results For
-
All HBS Web
(3,169)
- Faculty Publications (764)
Show Results For
-
All HBS Web
(3,169)
- Faculty Publications (764)
Media →
- June 1986
- Case
CBS
Keywords:
Media and Broadcasting Industry
Stevenson, Howard H. "CBS." Harvard Business School Case 386-187, June 1986.
- April 1986 (Revised October 1986)
- Case
Office Technology, Inc. (A1): Video Background
By: Michael Beer and Richard E. Walton
Beer, Michael, and Richard E. Walton. "Office Technology, Inc. (A1): Video Background." Harvard Business School Case 486-097, April 1986. (Revised October 1986.)
- March 1986 (Revised February 1987)
- Case
Air Canada: Organizing for Public Relations and Media Relations (A)
By: Stephen A. Greyser and Roy V. Eales
Greyser, Stephen A., and Roy V. Eales. "Air Canada: Organizing for Public Relations and Media Relations (A)." Harvard Business School Case 586-144, March 1986. (Revised February 1987.)
- April 1985 (Revised June 1990)
- Case
STA Media
Keywords:
Media
Sahlman, William A. "STA Media." Harvard Business School Case 285-147, April 1985. (Revised June 1990.)
- spring/summer 1984
- Article
Children as Consumers: An Ethical Evaluation of Children's Television Advertising
By: L. S. Paine
Paine, L. S. "Children as Consumers: An Ethical Evaluation of Children's Television Advertising." Business & Professional Ethics Journal 3, nos. 3/4 (spring/summer 1984): 119–145. (Reprinted in Business Ethics, edited by Thomas White. New York: MacMillan Publishing Company, 1993; Revised as "Children as Consumers: The Ethics of Children's Television Advertising." In Ethics in Marketing, edited by J. Quelch and C. Smith, 672-686. Burr Ridge, Ill: Richard D. Irwin, 1993.)
- November 1983
- Case
Cablevision of Boston
Keywords:
Television Entertainment;
Business and Government Relations;
Media and Broadcasting Industry
Stevenson, Howard H. "Cablevision of Boston." Harvard Business School Case 384-130, November 1983.
- January 1983 (Revised July 1985)
- Case
Cable News Network
By: John A. Quelch
The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network.
View Details
Keywords:
Advertising Campaigns;
Management Teams;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Quelch, John A. "Cable News Network." Harvard Business School Case 583-067, January 1983. (Revised July 1985.)
- December 1982 (Revised April 1986)
- Case
Zenith and the Color Television Fight
By: David B. Yoffie
Yoffie, David B. "Zenith and the Color Television Fight." Harvard Business School Case 383-070, December 1982. (Revised April 1986.)
- June 1982 (Revised May 1990)
- Exercise
Media Allocation Exercise
By: John A. Quelch
Quelch, John A. "Media Allocation Exercise." Harvard Business School Exercise 582-121, June 1982. (Revised May 1990.)
- April 1979 (Revised May 1993)
- Teaching Note
Community Television of Southern California: KCET, Teaching Note
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data.
View Details
Keywords:
Advertising Campaigns;
Measurement and Metrics;
Media;
Public Opinion;
Valuation;
Media and Broadcasting Industry;
New York (state, US)
Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
- August 1978 (Revised May 1993)
- Case
Community Television of Southern California: KCET
Herzlinger, Regina E. "Community Television of Southern California: KCET." Harvard Business School Case 179-046, August 1978. (Revised May 1993.)
- October 1977 (Revised May 1993)
- Teaching Note
WJAC (B): Financing a Growing Organization, Teaching Note
- February 1977 (Revised May 1993)
- Case
WJAC (A): The Birth of a Radio Station
Keywords:
Media and Broadcasting Industry
Herzlinger, Regina E. "WJAC (A): The Birth of a Radio Station." Harvard Business School Case 177-157, February 1977. (Revised May 1993.)
- February 1977 (Revised May 1993)
- Case
WJAC (B): Financing a Growing Organization
Herzlinger, Regina E. "WJAC (B): Financing a Growing Organization." Harvard Business School Case 177-158, February 1977. (Revised May 1993.)
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration.
View Details
Greyser, Stephen A., and John A. Quelch. "Sunkist Growers, Inc." Harvard Business School Case 577-051, October 1976. (Revised June 1993.)
- May 1976
- Article
Interbrand Choice, Media Mix and Market Performance
By: M. E. Porter
Porter, M. E. "Interbrand Choice, Media Mix and Market Performance." American Economic Review 66, no. 2 (May 1976): 398–406.
- Article
Discount Effects on Media Plans
By: Robert S. Kaplan and Allan Shocker
Kaplan, Robert S., and Allan Shocker. "Discount Effects on Media Plans." Journal of Advertising Research 11, no. 3 (June 1971): 37–43.
- Research Summary
Branding in Digital and Social Media
By: Jill J. Avery
This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands. The work explores the branding...
View Details
- Research Summary
Competing in New Markets
By: Rory M. McDonald
Strategic advisors counsel managers to conduct a thorough competitive analysis emphasizing key points of differentiation. But for new markets, Professor McDonald’s research suggests that reports of the threat posed by similar rivals may be greatly exaggerated, and... View Details