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All HBS Web
(5,779)
- Faculty Publications (970)
- March 1989
- Teaching Note
Philips In-Car Entertainment (A), (B), & (C), and Industry Note: In-Car Entertainment, Teaching Note
By: F. Warren McFarlan and H. Jeff Smith
- March 1989
- Supplement
Philips In-Car Entertainment (C)
By: F. Warren McFarlan and H. Jeff Smith
McFarlan, F. Warren, and H. Jeff Smith. "Philips In-Car Entertainment (C)." Harvard Business School Supplement 189-155, March 1989.
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports...
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Keywords:
Advertising Campaigns;
Crime and Corruption;
Crisis Management;
Management Teams;
Time Management;
Marketing Strategy;
Perception;
Value Creation;
Travel Industry;
United Kingdom;
United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- May 1988
- Case
Capital Cities/ABC, Inc: Spot Sales
Cespedes, Frank V. "Capital Cities/ABC, Inc: Spot Sales." Harvard Business School Case 588-071, May 1988.
- June 1987
- Teaching Note
Cox Cable (A) and (B), Teaching Note
Keywords:
Media and Broadcasting Industry
- February 1987
- Case
Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media
Greyser, Stephen A. "Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media." Harvard Business School Case 587-126, February 1987.
- February 1987
- Case
PBS National Advertising Plan
Greyser, Stephen A. "PBS National Advertising Plan." Harvard Business School Case 587-152, February 1987.
- August 1986
- Case
Cox Cable (B)
Keywords:
Media and Broadcasting Industry
Cespedes, Frank V. "Cox Cable (B)." Harvard Business School Case 587-054, August 1986.
- June 1986
- Case
CBS
Keywords:
Media and Broadcasting Industry
Stevenson, Howard H. "CBS." Harvard Business School Case 386-187, June 1986.
- April 1986 (Revised October 1986)
- Case
Office Technology, Inc. (A1): Video Background
By: Michael Beer and Richard E. Walton
Beer, Michael, and Richard E. Walton. "Office Technology, Inc. (A1): Video Background." Harvard Business School Case 486-097, April 1986. (Revised October 1986.)
- March 1986 (Revised November 1990)
- Case
Valerie Morgan
Presents interviews and conversations with a woman who recently started a publishing house. Primarily concerns her immediate future regarding harvesting options: IPO, sell out, step up to chairman, venture capital, etc. Also deals with the excitement and thrill of...
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Keywords:
Interactive Communication;
Decision Choices and Conditions;
Entrepreneurship;
Cash;
Initial Public Offering;
Business or Company Management;
Strategic Planning;
Publishing Industry
Stevenson, Howard H. "Valerie Morgan." Harvard Business School Case 386-164, March 1986. (Revised November 1990.)
- March 1986 (Revised February 1987)
- Case
Air Canada: Organizing for Public Relations and Media Relations (A)
By: Stephen A. Greyser and Roy V. Eales
Greyser, Stephen A., and Roy V. Eales. "Air Canada: Organizing for Public Relations and Media Relations (A)." Harvard Business School Case 586-144, March 1986. (Revised February 1987.)
- November 1983
- Case
Cablevision of Boston
Keywords:
Television Entertainment;
Business and Government Relations;
Media and Broadcasting Industry
Stevenson, Howard H. "Cablevision of Boston." Harvard Business School Case 384-130, November 1983.
- January 1983 (Revised July 1985)
- Case
Cable News Network
By: John A. Quelch
The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network.
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Keywords:
Advertising Campaigns;
Management Teams;
Journalism and News Industry;
Journalism and News Industry
Quelch, John A. "Cable News Network." Harvard Business School Case 583-067, January 1983. (Revised July 1985.)
- December 1982 (Revised April 1986)
- Case
Zenith and the Color Television Fight
By: David B. Yoffie
Yoffie, David B. "Zenith and the Color Television Fight." Harvard Business School Case 383-070, December 1982. (Revised April 1986.)
- June 1981 (Revised February 1983)
- Case
West Point: The Cheating Incident (A)
Presents a review of published data on the 1976 cheating scandal at West Point. Written from the perspective of the Academy Superintendent, it raises issues of ethics, organizational change and action planning in the face of conflicting stakeholder interests.
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Keywords:
Organizational Change and Adaptation;
Higher Education;
Ethics;
Government Administration;
Conflict and Resolution;
Planning;
Public Administration Industry;
Education Industry
Schlesinger, Leonard A. "West Point: The Cheating Incident (A)." Harvard Business School Case 481-117, June 1981. (Revised February 1983.)
- April 1979 (Revised May 1993)
- Teaching Note
Community Television of Southern California: KCET, Teaching Note
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data.
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Keywords:
Advertising Campaigns;
Measurement and Metrics;
Media;
Public Opinion;
Valuation;
Media and Broadcasting Industry;
New York (state, US)
Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
- August 1978 (Revised May 1993)
- Case
Community Television of Southern California: KCET
Herzlinger, Regina E. "Community Television of Southern California: KCET." Harvard Business School Case 179-046, August 1978. (Revised May 1993.)
- October 1977 (Revised May 1993)
- Teaching Note