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Show Results For
-
All HBS Web
(5,651)
- People (24)
- News (1,597)
- Research (2,537)
- Events (40)
- Multimedia (67)
- Faculty Publications (1,636)
- 01 Apr 2021
- Blog Post
An Aerospace Engineer Provides a Lift for Underrepresented Innovators and Entrepreneurs
to invest in people, just like her mentors invested in her. Shodiya is passionate about working in the venture capital community to empower voices that are typically marginalized, and help underrepresented innovators bring their ideas to...
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- July 2010
- Supplement
AdMob (B)
By: Mikolaj Jan Piskorski and David Chen
CEO is deciding between international expansion and increasing the number of publishers to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, and powered 6,000 websites and 1,000 applications, and...
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Keywords:
Advertising;
Capital;
Global Strategy;
Resource Allocation;
Product Positioning;
Competitive Strategy;
Expansion;
Mobile Technology;
Advertising Industry;
Telecommunications Industry
Piskorski, Mikolaj Jan, and David Chen. "AdMob (B)." Harvard Business School Supplement 711-407, July 2010.
- Web
From Harvard to Miss New Jersey: A Journey of Perseverance and Self-Belief - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- March 2017 (Revised June 2019)
- Case
CEO Activism (A)
By: Michael W. Toffel, Aaron K. Chatterji and Julia Kelley
This case introduces CEO activism, a phenomenon in which business leaders engage in political or social issues that do not relate directly to their companies. The case uses several examples to describe why business leaders are engaging in CEO activism and the potential...
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Keywords:
Leadership & Corporate Accountability;
Environmental And Social Sustainability;
Environment;
Climate Change;
Gender Equality;
Communication Strategy;
Moral Sensibility;
Values and Beliefs;
Leadership;
Law;
Rights;
Risk Management;
Media;
Corporate Social Responsibility and Impact;
Religion;
Expansion;
Strategy;
Social Issues;
Consumer Products Industry;
Electronics Industry;
Technology Industry;
United States;
Indiana;
North Carolina
Toffel, Michael W., Aaron K. Chatterji, and Julia Kelley. "CEO Activism (A)." Harvard Business School Case 617-001, March 2017. (Revised June 2019.)
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
branding," wherein consumers not only discuss and disseminate branded content, they also create it. In the paper The Uninvited Brand, published in the journal Business Horizons in 2011, Avery View Details
- 25 Jan 2019
- Blog Post
Not Waiting for Progress: Diversity and Inclusion in the Film Industry
the Cannes, Tribeca, Los Angeles, and Toronto international film festivals. The foundation has also established dynamic relationships with media companies such as NBCUniversal, WarnerMedia, Netflix, View Details
- 2023
- Working Paper
Teams in the Digital Workplace: Technology's Role for Communication, Collaboration, and Performance
By: Jacqueline N. Lane, Paul Leonardi, Noshir Contractor and Leslie DeChurch
This paper addresses the need for theoretical advancements in understanding team processes and the impact of technology on teams. Specifically, it examines the use of digital collaboration technologies by organizational teams and their effect on team communication and...
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Keywords:
Affordances;
Groups and Teams;
Communication Technology;
Social Media;
Organizational Change and Adaptation;
Perception
Lane, Jacqueline N., Paul Leonardi, Noshir Contractor, and Leslie DeChurch. "Teams in the Digital Workplace: Technology's Role for Communication, Collaboration, and Performance." Harvard Business School Working Paper, No. 23-079, June 2023. (Accepted by Small Group Research. Revised July 2023.)
- January 2015
- Case
The Blonde Salad
By: Anat Keinan, Kristina Maslauskaite, Sandrine Crener and Vincent Dessain
In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, and Riccardo Pozzoli, her co-founder and business partner, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni...
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Keywords:
Social Media;
Digital Influencers;
Fashion Blogger;
Brand Authenticity;
Digital Marketing;
Brands;
Start-up;
Fashion;
Shoe;
Chiara Ferragni;
Celebrity Endorsement;
Celebrity Management;
Lifestyle Brand;
Digital Brand;
New Brand Development;
Branding;
Instagram;
Online Followers;
Fashion Blog;
Marketing Partnerships;
Brand Portfolio;
Luxury Brand;
Louis Vuitton;
Dior;
Designer Brands;
Authenticity;
Luxury;
Blogs;
Product Positioning;
Commercialization;
Consolidation;
Brands and Branding;
Entrepreneurship;
Business Model;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Keinan, Anat, Kristina Maslauskaite, Sandrine Crener, and Vincent Dessain. "The Blonde Salad." Harvard Business School Case 515-074, January 2015.
Rafael M. Di Tella
I received my first degree in Economics in 1990 from the Universidad de Buenos Aires, Argentina and a D.Phil in Economics from Oxford University in 1996. After a short stay in Argentina I joined Harvard Business School in July 1997, where I... View Details
- 2021
- Report
The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation
By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic...
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Keywords:
Internet and the Web;
Digital Marketing;
Innovation and Invention;
Communication Technology;
Social Media;
Advertising;
Value;
Brands and Branding
Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
- 1979
- Other Unpublished Work
Fox Studios: Operating a Small Business - HBS Analysis and Decision Case
By: J. Ronald Fox and Frank S. Leonard
- Web
Shared Value & Investors - Institute For Strategy And Competitiveness
HBS ISC Creating Shared ValueCSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases Emerging Topics Emerging Topics Shared Value Measurement Shared Value & Investors Shared Value & Investors Shared...
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- 26 Jan 2017
- News
The Challenges and Rewards of Teaching by the Case Method
other faculty how to teach by the case method. “I’ve recently started working as a facilitator at Harvard Business School Publishing to teach faculty from all over the world about how we use the case method in the Harvard Business School...
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- March 1993
- Background Note
Stages Theory, The: A Framework for IT Adoption and Organizational Learning
By: Richard L. Nolan, David Croson and Katherine Seger
Describes Professor Richard Nolan's Stages Theory of Information Technology adoption by organizations.
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Keywords:
Information;
Body of Literature;
Information Management;
Information Publishing;
Adoption;
Organizational Structure;
Organizational Design;
Decision Making;
Information Technology Industry
Nolan, Richard L., David Croson, and Katherine Seger. "Stages Theory, The: A Framework for IT Adoption and Organizational Learning." Harvard Business School Background Note 193-141, March 1993.
- Web
Being a Mom and a Founder at HBS - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- 15 Mar 2021
- Blog Post
Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza
talents within the business world, Mendoza joined the HBS A cappella group, Heard on the Street, and the HBS Sound Society, a spinoff of the Entertainment Media Club focused on the music industry, which gave...
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- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
impact. This will allow them to calculate a total population health footprint and publish an annual health impact report, along the lines of today’s sustainability reports. Now that Target has centered its...
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Elizabeth A. Keenan
Elizabeth is visting Boston University Questrom School of Business for the 2023-24 academic year.
Elizabeth Keenan is an assistant professor of business administration in the Marketing Unit. She teaches the Purpose-Driven Marketing...
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- 29 Nov 2022
- Cold Call Podcast