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All HBS Web
(463)
- People (3)
- News (96)
- Research (221)
- Events (1)
- Multimedia (3)
- Faculty Publications (115)
- June 2023
- Supplement
Social Media Background Screening at Fama Technologies (B)
By: Joseph Pacelli, Jillian Grennan and Alexis Lefort
Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running...
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Keywords:
Human Resources;
Recruitment;
Retention;
Selection and Staffing;
Organizational Culture;
Talent and Talent Management;
United States
Pacelli, Joseph, Jillian Grennan, and Alexis Lefort. "Social Media Background Screening at Fama Technologies (B)." Harvard Business School Supplement 123-086, June 2023.
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
us look at profiles of others, without actually letting these people know that their content was viewed." With a better understanding of why we love social media platforms so much, Piskorski wanted to learn...
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Keywords:
by Carmen Nobel
- Summer 2017
- Article
Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior
By: Jeffrey Prince and Shane Greenstein
The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and...
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Keywords:
Information Technology;
Service Delivery;
Consumer Behavior;
Television Entertainment;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Prince, Jeffrey, and Shane Greenstein. "Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior." Journal of Economics & Management Strategy 26, no. 2 (Summer 2017): 293–317.
- August 2012
- Teaching Note
Mekanism: Engineering Viral Marketing
By: Thales S. Teixeira
The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in...
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- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
that could also make niche content more profitable, according to researchers Feng Zhu and Monic Sun. "Many media scholars think this revenue model is detrimental to society because it provides incentive...
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- 24 Jul 2014
- Blog Post
Create a Content Marketing Strategy for your Talent Acquisitions Team
program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a...
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- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
bit of time. Content Out Of Control Filling in for Bertelsmann CEO Middlehof, the company's Chief Creative Officer, Rolf Schmidt-Holtz offered his own view of how the Internet has changed the media business....
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- Article
From TV to Web: Content Strategies for Ads That Drive Online Sales
By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV...
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Keywords:
TV Advertising;
Multitasking;
Infotainment;
Television;
Prime Time;
Advertising;
Online Advertising;
Advertising Industry
Teixeira, Thales S. "From TV to Web: Content Strategies for Ads That Drive Online Sales." IESE Insight, no. 23 (Fourth Quarter 2014): 54–61.
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns...
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- 2011
- Other Unpublished Work
Medium and Message: The Role of the Media in Establishing Institutional Logics
By: Mukti Khaire and Erika Richardson
Research on industry institutional logics has provided insights into the factors that influence organizational behavior and actions. However, we still lack a detailed understanding of how industry logics emerge from societal-level values, get disseminated, and become...
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- Forthcoming
- Chapter
Media & Entertainment in Argentina: Doing Business in a Fragmented Society
By: Luciana Silvestri and Roberto Vassolo
We explore the issues of vertical and horizontal fragmentation in Argentina by examining how consumers relate to media and entertainment content and technologies. We focus on belly-of-the-market consumers (the most affluent at the bottom of the pyramid) and observe the...
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Keywords:
Demographics;
Marketing;
Consumer Behavior;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Argentina
Silvestri, Luciana, and Roberto Vassolo. "Media & Entertainment in Argentina: Doing Business in a Fragmented Society." In Handbook of Spanish Language Media, edited by Alan Albarran. New York: Routledge, 2009.
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
sales promotion. These substitutes compete directly with traditional media for advertisers' marketing dollars. Similarly, mergers between media providers and content suppliers...
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- 07 Jul 2014
- News
Buzzfeed Is Officially A Case Study In Media Industry Disruption
- December 2021
- Article
Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly
By: Andrea Bellovary, Nathaniel Young and Amit Goldenberg
Negativity has historically dominated news content; however, little research has examined how news organizations use affect on social media, where content is generally positive. In the current project we ask a few questions: Do news organizations on Twitter use...
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Keywords:
Negative Press;
Twitter;
Political Affiliation;
Affect;
News;
Media;
Internet and the Web;
Emotions;
Perspective;
Social Media
Bellovary, Andrea, Nathaniel Young, and Amit Goldenberg. "Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly." Affective Science 2, no. 4 (December 2021): 391–396.
- September 1994 (Revised January 1997)
- Case
This Case Sucks: Beavis, Butt-head, and TV Content (A)
By: Joseph L. Badaracco Jr. and Jerry Useem
Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after...
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Keywords:
Debates;
Decision Choices and Conditions;
Animation Entertainment;
Fairness;
Governance Controls;
Media;
Outcome or Result;
Social Issues;
Entertainment and Recreation Industry
Badaracco, Joseph L., Jr., and Jerry Useem. "This Case Sucks: Beavis, Butt-head, and TV Content (A)." Harvard Business School Case 395-053, September 1994. (Revised January 1997.)
- Teaching Interest
Overview
Technology Entrepreneurship, Marketing Strategy, Service Management
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- 18 Apr 2019
- Blog Post
Evolution in Entertainment: A Recap of the 2019 Entertainment & Media Conference
was inspired by the many forces shaping the future of entertainment & media: digital transformation, globalization, representation, creative trends, and changing dynamics in media investment. These trends have created new...
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Keywords:
Entertainment / Media / Sports
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
the content industry. Advertisers, for their part, continue to feel comfortable placing ads on TV, gauging that their dollars will not be wasted. Emerging markets further propel the growth potential for innovations combining the Internet...
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Keywords:
by Martha Lagace
- Web
2.1.3 Classroom Recording, Photography & Social Media - MBA
2.1 Academic Standards of Conduct 2.1.3 Classroom Recording, Photography & Social Media Welcome to HBS Being a Student at HBS 1. Academic Information & Policies 2. Integrity & Standards of Conduct 2.1 Academic Standards of Conduct 2.1.1...
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- 22 Nov 2019
- Blog Post
Avant Ski Makes Turns in Ski Media Objectivity
I have a very supportive husband that said, ‘you know, you’re not getting any younger.’” And thus, Avant Ski was born. Reimaging Typical Ski Trip Prep Widman launched NYC-based media company Avant Ski in November 2018 for the sole purpose...
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