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Show Results For
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All HBS Web
(261)
- News (68)
- Research (151)
- Events (1)
- Multimedia (1)
- Faculty Publications (72)
- 25 Oct 2016
- First Look
October 25, 2016
less desirable merchandise through outlet stores to prevent cannibalization of regular store revenues by means of exploiting the positive correlation between consumers' travel sensitivity and taste for new products. I find that the rate...
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Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Where Main Street Meets Wall Street
where the cost of merchandise is roughly equivalent to in-store prices, Jay Light underscores the significant cost differentials inherent in online trading. "The online consumer can execute a trade for up to 90 percent less than a...
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- 01 Nov 2016
- First Look
First Look - November 1, 2016
brands. Companies can leverage storytelling to build their brands, and careful brand extensions can grow the business as long as they do not alienate core loyalists. Other potentially risky opportunities to weigh carefully are moving production from the original...
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Sean Silverthorne
- 28 Aug 2007
- First Look
First Look: August 28, 2007
suppliers and reselling them, in the process absorbing all the risk of platform failure. In stage two, the firm shifts risk and control back to some or all of its suppliers, giving them more responsibility for managing inventory, pricing, and View Details
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Martha Lagace
- 01 Feb 1998
- News
Running Up the Score
the league's teams, players, and licensed merchandise are all in great demand. In many ways, the challenge for us is to avoid getting swept up in the fever and to develop at a deliberate, sensible pace." "Important revenues are also...
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Garry Emmons
- 20 Jul 2010
- First Look
First Look: July 20
Target's general merchandise stores outweigh the associated challenges? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510016-PDF-ENG Vale: Global Expansion in the Challenging World of Mining Tarun Khanna, Aldo Musacchio, and...
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Martha Lagace
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
business model that in many respects mirrors Go-Jek’s, down to the green helmets and jackets that its drivers wear. In a city short on a transportation infrastructure, the companies are also competing as delivery services. Both have teamed up with big e-commerce sites...
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- 12 Jan 2010
- First Look
First Look: Jan. 12
Zhang, Paul W. Farris, John W. Irvin, Tarun Kushwaha, Thomas J. Steenburgh, and Barton A. Weitz Publication:Journal of Interactive Marketing (forthcoming) Abstract Multichannel retailing is the set of activities involved in selling View Details
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Martha Lagace
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
second largest e-commerce company by gross merchandise volume (GMV) after Alibaba, had expanded rapidly from 2012 to 2016. When the company celebrated its 13th birthday in 2017, Richard Liu, its founder, deliberated on the company’s...
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Dina Gerdeman
- 12 Dec 2018
- News
Lesson Plan
Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence. Caravia is a sanctuary of sorts, a space where Cognetti can recharge...
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- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
live concerts and merchandising (for music) and product placements (for movies and network shows), will become essential for the financial health of media companies. This will involve setting up "creative" contracts with artists...
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- 01 Mar 2011
- News
Local Hero
With a value estimated by Forbes magazine of over $480 million, the team ranks in the top third financially among MLB franchises. Even before last season’s title, the Giants’ fall pennant run yielded 4,000 new season ticket requests. View Details
- 25 Mar 2014
- First Look
First Look: March 25
souvenir and merchandise stands, and the firms that provide rides. It then asks whether there are unexploited opportunities to capture more value from Oktoberfest globally. Purchase this case:...
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Sean Silverthorne
- 08 Oct 2013
- First Look
First Look: October 8
Stephen A. Greyser Abstract—When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus View Details
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Sean Silverthorne
- 15 Jan 2013
- First Look
First Look: January 15
company's pricing strategy, merchandising process, and product assortments to support its own competitiveness and overall customer experience. Purchase this case:http://hbr.org/search/113004-PDF-ENG Nalli Silk Sarees (B) Narayanan, V.G.,...
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Sean Silverthorne
- 24 Jul 2007
- First Look
First Look: July 24, 2007
being only one of three retailers to outperform Wal-Mart in both revenue and profit growth in that time. Life in a Dollar General store paints a vivid picture of the roots and historical focus of the company. Opportunistic buying has given the stores an eclectic View Details
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Martha Lagace
- 01 Dec 1996
- News
An Entrepreneurial Journey
pulmonary and cardiovascular diseases and diabetes. He also leads a new merchandising and media company serving the African-American community via the Internet. Of these ever-changing challenges, he quips, "I just enjoy learning new...
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