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All HBS Web
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- News (66)
- Research (151)
- Events (1)
- Multimedia (1)
- Faculty Publications (72)
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- 26 Jun 2017
- News
How Cellophane Changed the Way We Shop for Food
- 29 Mar 2018
- News
The Reality of Returns
- 14 Feb 2011
- News
Clay Christensen's Milkshake Marketing
- 24 Aug 2012
- News
As Marketers Stick With Cyclist, New Deals Are Unlikely
- 18 Nov 2016
- News
2016’s Best Things to Buy on Black Friday
- 05 Nov 2015
- News
Why a single win in college football is worth millions of dollars
- 13 Dec 2016
- News
Eye Appeal Is Buy Appeal: Business Creates the Color of Foods
- 01 Oct 1997
- News
J. Hughes Norton III
services. IMG also sponsors tournaments and events and does television production and merchandising as well. Behind this boom, however, is the industry concerned about overexposure or a backlash against the enormous sums athletes make? On...
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Garry Emmons
- 01 Dec 1997
- News
Multimedia Martha: Sharon Patrick Cooks Up A Winner
which combined all of Martha's business interests into a single, integrated, synergistic company. What has your business strategy been at MSLO? A key piece has been building a core creative and editorial content that we spin out across all of the media windows and...
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- 01 Jun 2022
- News
A Sustainable Solution for Fashion
to make inventory predictions and optimize the buying, sourcing, and distribution of inventory among the omni-channel network. “Syrup gives you the recommendations, and then you as the merchandiser are the decision maker,” Theuerkauf...
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April White
- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a...
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- 25 Feb 2020
- News
Task Force
Above: At Zubale, Monroy (left) and Campbell connect independent contractors with merchandising tasks. (photo by Rodrigo Ceballos) Allison Campbell and Sebastian Monroy (both MBA 2018) met on their first day of classes at HBS. Members of...
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- 01 Dec 2009
- News
One Man Crime Wave
novel, The Brass Cupcake, he wrote, “Today as a writer, I am a small businessman in a highly competitive field, fabricating a product for sale in a buyers’ market, and required to establish my own merchandising and marketing procedures.”...
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- 01 Feb 1997
- News
Doing It Your Way
displays, and insurance form services also contribute to an enhanced customer experience. Greenberg notes, "We're simply bringing in modern merchandising techniques to meet the needs of an underserved population." Take Good Care also...
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- 12 Sep 2018
- News
Game-Changing Analytics
at multiple contact points, including ticket sales, retail transactions, digital communications, and social media,” notes Gelman, a former Crimson basketball star who also played professionally in Europe. She cites the Patriots’ launch a few years ago, of View Details
- 01 Mar 2006
- News
Robots to the Rescue
STANDING TALL: Mountz flanked by colleagues Raffaello D'Andrea (left) and Pete Wurman. PHOTO BY ERIK JACOBS/BOSTON GLOBE Order fulfillment will never be the same if Mick Mountz (MBA ’96) has his way. Distribution centers typically rely on people to pluck View Details
- 21 Jul 2022
- News
How Sumner Feldberg Helped Transform Retail
Courtesy of the Feldberg Family Courtesy of the Feldberg Family Sumner Feldberg (MBA 1949), who died on July 1, 2022, was remembered in an obituary in the Wall Street Journal as an innovator in the field of retail. He grew up in Newton, Mass., the child of Jewish...
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