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Show Results For
-
All HBS Web
(1,118)
- People (5)
- News (412)
- Research (519)
- Events (5)
- Multimedia (17)
- Faculty Publications (163)
- 13 Oct 2020
- Video
Managers, respect your workers’ time by setting the right tone
- 15 May 2020
- News
Crack Caesar’s Favorite Code
- 30 Mar 2016
- News
Simple policy changes could help close pay gap
- 2018
- Other Unpublished Work
Trump's Populism: What Business Leaders Need To Understand
By: Rafael Di Tella
In the 2016 United States presidential election, candidates from both major political parties used anti-establishment messaging to appeal to Americans, a theme that had been on the sidelines of US political discourse for decades. Donald Trump, in particular, played...
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Keywords:
Populism;
Globalization;
Public Opinion;
Social Issues;
Government and Politics;
Demographics;
United States
Di Tella, Rafael. "Trump's Populism: What Business Leaders Need To Understand." HBS Working Knowledge, March 2018.
- Article
Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion
By: Uma R. Karmarkar and Zakary L. Tormala
This research explores the effect of source certainty-that is, the level of certainty expressed by a message source-on persuasion. The authors propose an incongruity hypothesis, suggesting that source certainty effects depend on perceived source expertise. In three...
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Keywords:
Research;
Experience and Expertise;
Risk and Uncertainty;
Consumer Behavior;
Performance Expectations;
Interests;
Power and Influence
Karmarkar, Uma R., and Zakary L. Tormala. "Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion." Journal of Consumer Research 36, no. 6 (April 2010): 1033–1049.
- 22 Mar 2018
- News
Trump’s Populism: What Business Leaders Need To Understand
- October 2023 (Revised March 2024)
- Case
Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game
By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean
Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a...
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Keywords:
Leadership Development;
Leadership Style;
Marketing Strategy;
Information Technology Industry;
United States;
Sunnyvale
Neeley, Tsedal, Jeff Huizinga, and Emily Grandjean. "Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game." Harvard Business School Case 424-016, October 2023. (Revised March 2024.)
- 19 Dec 2016
- News
How to Convince the Rich to Donate Money
- 23 Sep 2020
- News
Harvard Business School Launches Action Plan for Racial Equity
- December 2021 (Revised March 2022)
- Case
Collaboration Wars: Slack vs. Microsoft Teams
By: David B. Yoffie, Kriti Gupta, Mehek Punatar, Poonam Sacheti and Poorvi Vijay
In 2021, Slack was acquired by Salesforce. While widely viewed as the best corporate collaboration and messaging software, Slack was being challenged by Microsoft, which was giving away its competitive product, Microsoft Teams, for free with a subscription to...
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Keywords:
Information Technology;
Applications and Software;
Technology Adoption;
Acquisition;
Business Model;
Business Strategy;
Competitive Strategy;
Corporate Strategy;
Competition;
Expansion;
Technology Industry
Yoffie, David B., Kriti Gupta, Mehek Punatar, Poonam Sacheti, and Poorvi Vijay. "Collaboration Wars: Slack vs. Microsoft Teams." Harvard Business School Case 722-398, December 2021. (Revised March 2022.)
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
valuable customers," she said. All three panelists said that while it is important to keep the brand message consistent both in-store and online, retailers must understand that they may need to vary their assortment or make other...
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- March 1992 (Revised February 1995)
- Supplement
Introduction of FM Radio (B): FM Takes to the Air
Illustrates organizational and industry-wide inertia to a change that threatens the status quo. Also reinforces the message that those most willing to encourage change are either the proponents of change or those who are locked out from the existing system.
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Dhebar, Anirudh S. "Introduction of FM Radio (B): FM Takes to the Air." Harvard Business School Supplement 592-093, March 1992. (Revised February 1995.)
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and...
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- 07 Jun 2016
- News
Can Brand Trump Win a Presidency?
- September 2000
- Case
Guru.com
By: Rajiv Lal and Ann Leamon
An online resource for independent professionals must create a marketing plan to build brand awareness. Along with the tone and message of the ads, the executives must choose from several different treatments and media, keeping within their budget.
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Lal, Rajiv, and Ann Leamon. "Guru.com." Harvard Business School Case 501-005, September 2000.
- June 1992 (Revised May 1996)
- Case
Xerox Corp.: Leadership Through Quality (C)
Reveals the course of action that Xerox took after discovering that its Leadership Through Quality program had not met all expectations. Reinforces the message that change is an ongoing and continuous effort, and that companies never achieve all of their change goals.
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Jick, Todd D. "Xerox Corp.: Leadership Through Quality (C)." Harvard Business School Case 492-046, June 1992. (Revised May 1996.)
- 09 Sep 2020
- News
The Great Experiment
- Article
Partially Verifiable Information and Mechanism Design
By: Jerry R. Green and Jean-Jacques Laffont
In a principal-agent model with adverse selection, we study the implementation of social choice functions when the agent's message space is a correspondence which depends on this true characteristic. We characterize such correspondence for which the Revelation...
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Green, Jerry R., and Jean-Jacques Laffont. "Partially Verifiable Information and Mechanism Design." Review of Economic Studies 53, no. 3 (July 1986): 447–456.