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- August 2018 (Revised May 2019)
- Case
Rev. Georgiette Morgan-Thomas & The American Hat Factory
By: Steven Rogers and Ariel Rogers
On a sunny Monday morning, Rev. Morgan-Thomas walked into her newly acquired hat factory thinking, “What have I gotten myself into? Things are worse than I imagined. Can I ever turn this company around given all of the known and unknown problems? Can I make it...
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Keywords:
Millinery;
Factory;
B-to-B;
B-to-C;
Women's Hats;
Crowns;
Brims;
Hat Maker;
Custom;
Wholesale;
Arts;
Buildings and Facilities;
Business Ventures;
Mergers and Acquisitions;
Financial Crisis;
Business History;
Apparel and Accessories Industry;
Fashion Industry;
Manufacturing Industry;
Retail Industry;
Pennsylvania
Rogers, Steven, and Ariel Rogers. "Rev. Georgiette Morgan-Thomas & The American Hat Factory." Harvard Business School Case 319-009, August 2018. (Revised May 2019.)