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Show Results For
-
All HBS Web
(489)
- News (55)
- Research (396)
- Events (1)
- Multimedia (2)
- Faculty Publications (134)
- 05 Mar 2020
- News
Green Light
retailers’ distribution center network,” says Lo, meaning they’d build a farm at these centralized locations—23 of them to be exact. “We see a minimum of 23 megafarms.” A megafarm? “Somewhere between 1 and 10 tons [of production] a day,”...
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- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
he continues. “This company’s service allows e-mail messages to be sent from anywhere in the world to a post office near the addressee’s home, printed out as a letter, stuffed in an envelope, and delivered in just a few days. They’re even selling View Details
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
media to intensify linkages not only with cardholders, but also with Mastercard’s direct bank and merchant stakeholders. Building on its influential but dated “Priceless” advertising campaign, Raja refocused Mastercard on four “Priceless...
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Sean Silverthorne
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
hesitation to treat companies in an unequal fashion. In the cell phone market, the Turkish government sets both minimum and maximum prices. And the prices set for Turkcell are different than those for...
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by Sean Silverthorne
- 14 Jun 2004
- Research & Ideas
The Big Money for Big Projects
has been about half as severe as in these other financing vehicles and transactions. The strong long-term demand stems from three underlying trends. First, globalization is increasing the minimum efficient scale for many industries,...
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- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are...
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- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
"Ted Levitt changed my life," wrote Barry Koh (HBS PMD 30, 1975). "In our very first class he opened my eyes to how people are motivated to make decisions. Before, I thought as an engineer—the best attributes and the best View Details
- 18 Aug 2009
- First Look
First Look: August 18
these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be happy—may have the perverse consequence of decreasing charitable...
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Martha Lagace
- 01 Mar 2006
- News
The Producers
on 4,000 screens and try to recoup everything as fast as you can with a blitz of advertising over the first weekend.” Clearly, there are easier ways to earn a living than to produce movies — but few other businesses create a product for...
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- 13 Sep 2011
- First Look
First Look: September 13
and Competitive Imitation: The Case of Sponsor-Based Business Models Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting View Details
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Sean Silverthorne
- 26 Jan 2016
- First Look
January 26, 2016
erroneous expressions. Calls that have greater use of non-plain English and more erroneous expressions show lower intraday price movement and trading volume. The capital market responses to non-plain English and erroneous expressions are...
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Sean Silverthorne
- 26 Oct 2010
- First Look
First Look: October 26, 2010
11 million in interior China. The case covers Hang Lung Properties' due diligence and thought process with respect to anticipated rental income, construction costs, and land costs. The auction includes many other well-capitalized firms and the View Details
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Sean Silverthorne
- 01 Sep 2008
- News
The Levitt Brand
30, 1975). “In our very first class he opened my eyes to how people are motivated to make decisions. Before, I thought as an engineer — the best attributes and the best price sells the product. From that day on I focused my attention on...
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- 08 May 2007
- First Look
First Look: May 8, 2007
Z. Ahmed, and Charles Cohen Abstract We use yearly variations in the price of oil to construct a powerful new instrument to test the impact of an important but often-overlooked foreign aid channel: money given by wealthy OPEC nations to...
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Martha Lagace
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had...
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Sean Silverthorne
- Web
Print View - Course Catalog
interviews, minimum viable product tests, pricing surveys, and more. Decide in the face of uncertainty and limited data. You can learn more about the course on the public version of the course website:...
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- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in designing regulation. This study examines a unique energy efficiency standard for television sets, under which future...
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Dina Gerdeman
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
as reflected in price to book valuation multiples, whereas the adoption of common sustainability practices is reliably correlated only with expectations of future performance. Overall, we provide evidence about the role of sustainability...
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Dina Gerdeman
- 18 Sep 2007
- First Look
First Look: September 18, 2007
with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York one week later. Only four months earlier, CBS Corp. and Time...
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Martha Lagace
- 10 Mar 2009
- First Look
First Look: March 10, 2009
boost earnings to meet earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the...
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Martha Lagace