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      • Faculty Publications  (691)

      Mission and Purpose Remove Mission and Purpose →

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      • May 2022
      • Case

      LOOP: Driving Change in Auto Insurance Pricing

      By: Elie Ofek and Alicia Dadlani
      John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing...  View Details
      Keywords: Insurance Industry; Financial Services Industry
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      Ofek, Elie, and Alicia Dadlani. "LOOP: Driving Change in Auto Insurance Pricing." Harvard Business School Case 522-073, May 2022.
      • May 2022
      • Case

      Founder Collective

      By: Jo Tango and Alys Ferragamo
      FC launched in 2009 with a clear mission: to be the most aligned fund for founders at the seed stage. In keeping with its mission, FC maintained smaller fund sizes and was not a lifecycle investor. By November of 2021, however, the seed market had gotten more...  View Details
      Keywords: Seed Investing; Business Startups; Mission and Purpose; Investment; Competitive Strategy
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      Tango, Jo, and Alys Ferragamo. "Founder Collective." Harvard Business School Case 822-129, May 2022.
      • Article

      Companies Should Be Guided by Their Purpose and Values When Deciding Whether or Not to Exit Russia

      By: Hubert Joly
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      Joly, Hubert. "Companies Should Be Guided by Their Purpose and Values When Deciding Whether or Not to Exit Russia." Fortune (May 12, 2022).
      • April 2022
      • Case

      NIO: A Chinese EV Company's Global Strategy

      By: William C. Kirby, Shu Lin and Noah B. Truwit
      Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,...  View Details
      Keywords: Expansion; Technological Innovation; Market Entry and Exit; Competitive Strategy; Consumer Behavior; Auto Industry; China; Europe; Norway
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      Kirby, William C., Shu Lin, and Noah B. Truwit. "NIO: A Chinese EV Company's Global Strategy." Harvard Business School Case 322-106, April 2022.
      • April 6, 2022
      • Article

      5 Principles of Purposeful Leadership

      By: Hubert Joly
      The traditional model of the leader-hero who saves the day, knows it all, is the smartest person in the room, and is too often driven by power, fame, glory, or money is not appropriate in today’s environment. People today expect a different kind of leader. While each...  View Details
      Keywords: Leadership, Personal Strategy & Style; Purpose; Roles; Authenticity; Leadership; Values and Beliefs; Leadership Style
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      Joly, Hubert. "5 Principles of Purposeful Leadership." Harvard Business Review Digital Articles (April 6, 2022).
      • Article

      Creating High-Impact Coalitions: CEOs Can Lead the Charge on Society’s Biggest Problems

      By: Rosabeth M. Kanter and Tuna Cem Hayirli
      Traditionally, responses to crises and societal problems—the COVID-19 pandemic, natural disasters, racial inequities—are considered the responsibility of the public sector and NGOs. But addressing the world’s most critical problems requires leadership, resources, and...  View Details
      Keywords: Coalition; Change; Problem Solving; Organization; Boundaries; Evolution; Mission; Moral Leadership; Balance; "Solutions Approach; Society; Problems and Challenges; Organizations; Mission and Purpose; Leading Change; Trust
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      Kanter, Rosabeth M., and Tuna Cem Hayirli. "Creating High-Impact Coalitions: CEOs Can Lead the Charge on Society’s Biggest Problems." Harvard Business Review 100, no. 2 (March–April 2022).
      • 2022
      • Book

      Decision Leadership: Empowering Others to Make Better Choices

      By: Don A. Moore and Max H. Bazerman
      When we think of leaders, we often imagine lone, inspirational figures lauded for their behaviors, attributes, and personal decisions, and leadership books often reinforce that view. However, this approach ignores a leader’s mission to empower others. Applying decades...  View Details
      Keywords: Empowerment Leadership; Leadership; Employees; Decision Making; Management Style
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      Moore, Don A., and Max H. Bazerman. Decision Leadership: Empowering Others to Make Better Choices. New Haven: Yale University Press, 2022.
      • March 2022
      • Case

      Swvl: Smart Mobility for the Masses

      By: Krishna Palepu, Esel Çekin and Menna Hassan
      The case focuses on strategy and governance issues at SWVL, a tech-enabled mass mobility marketplace. It describes the journey of CEO and Chairman Mostafa Kendil on his journey from founding to the company’s listing on Nasdaq. Since its founding in Egypt in 2017, Swvl...  View Details
      Keywords: Corporate Governance; Growth and Development Strategy; Initial Public Offering; Innovation and Invention; Business Startups; Transportation Industry; Technology Industry; Middle East; North Africa
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      Palepu, Krishna, Esel Çekin, and Menna Hassan. "Swvl: Smart Mobility for the Masses." Harvard Business School Case 122-097, March 2022.
      • March 2022 (Revised May 2022)
      • Case

      Reclaiming the Land of Purple: Purpl’s Mission to Unlock Finance in Lebanon

      By: Lauren Cohen and Grace Headinger
      Karl Naim, Co-Founder and CEO of Purpl, embarked on a venture to lower remittance costs for his native Lebanon. Since October 2019, the Lebanese economy had entered a free fall as its banking sector collapsed and large swathes of its population were plunged into...  View Details
      Keywords: Business Startup; Fintech; Inflation; Deflation; Cross-border Frictions; Remittances; Business Startups; Diasporas; Financial Crisis; Money; Entrepreneurship; Cross-Cultural and Cross-Border Issues; Poverty; Financial Institutions; Banking Industry; Financial Services Industry; Technology Industry; Lebanon
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      Cohen, Lauren, and Grace Headinger. "Reclaiming the Land of Purple: Purpl’s Mission to Unlock Finance in Lebanon." Harvard Business School Case 222-078, March 2022. (Revised May 2022.)
      • March 2022
      • Case

      The Goldman Sachs 10,000 Small Businesses Program: 2009-2021

      By: Leonard A. Schlesinger and Julia Kelley
      In December 2021, more than a decade after its founding, Goldman Sachs’s 10,000 Small Businesses program was still going strong — and the firm now needed to evaluate potential program modifications to reach a wider group of small business owners. Launched in the...  View Details
      Keywords: COVID-19 Pandemic; Small Business; Business Education; Curriculum and Courses; Government and Politics; Knowledge; Knowledge Dissemination; Labor; Employment; Human Capital; Management; Goals and Objectives; Organizations; Mission and Purpose; Corporate Social Responsibility and Impact; Programs; Networks; Social Enterprise; Society; Strategy; Demographics; Diversity; Financial Services Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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      Schlesinger, Leonard A., and Julia Kelley. "The Goldman Sachs 10,000 Small Businesses Program: 2009-2021." Harvard Business School Case 322-052, March 2022.
      • March 2022 (Revised May 2022)
      • Case

      Transforming Kimball International, Inc. (A)

      By: Lynn S. Paine and Will Hurwitz
      Kimball International, Inc. (KII), led by CEO Kristie Juster, and its board of directors, chaired by Kim Ryan, faced critical questions about KII’s future in the spring of 2021. Two years earlier, the board had appointed Juster as the new CEO of KII, a publicly traded,...  View Details
      Keywords: Board Of Directors; Board Committees; Board Decisions; Board Dynamics; CEO Compensation; CEO Succession; Compensation Committee; Compensation Consultants; Compensation Design; Compensation Mix; Corporate Purpose; COVID-19; ESG; Furniture; Furniture Industry; Manufacturing; Midwest; Pandemic; Purpose; Spin Off; Strategic Change; Strategic Decisions; Strategic Evolution; Target-setting; Executive Compensation; Family Ownership; Governance; Restructuring; Strategy; Transformation; Manufacturing Industry; United States
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      Paine, Lynn S., and Will Hurwitz. "Transforming Kimball International, Inc. (A)." Harvard Business School Case 322-083, March 2022. (Revised May 2022.)
      • March 2022
      • Supplement

      Transforming Kimball International, Inc. (B)

      By: Lynn S. Paine and Will Hurwitz
      Supplements the (A) case.  View Details
      Keywords: Board Of Directors; Board Committees; Board Decisions; Board Dynamics; CEO Compensation; CEO Succession; Compensation Committee; Compensation Consultants; Compensation Design; Compensation Mix; Corporate Purpose; COVID-19; ESG; Furniture; Furniture Industry; Manufacturing; Midwest; Pandemic; Purpose; Spin-off; Strategic Change; Strategic Decisions; Strategic Evolution; Target-setting; Executive Compensation; Family Ownership; Governance; Restructuring; Strategy; Transformation; Manufacturing Industry; United States
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      Paine, Lynn S., and Will Hurwitz. "Transforming Kimball International, Inc. (B)." Harvard Business School Supplement 322-084, March 2022.
      • March 2022
      • Case

      In Data We Trust: Be Mobile Africa and Furthering Financial Inclusion Across the African Continent

      By: Lauren Cohen, Grace Headinger and Pierre Marchesseault
      To Cédric Jeannot, leveraging technology to promote financial inclusion was personal. After no established financial institution would accept his technology platform to lower transaction costs for free, Jeannot launched FinTech company Be Mobile Africa in May 2020....  View Details
      Keywords: Finance; Fintech; Emerging Market; Fundraising; Financial Inclusion; Strategy; Expansion; Management; Entrepreneurship; Personal Finance; Corporate Social Responsibility and Impact; Growth and Development Strategy; Financial Services Industry; Banking Industry; Africa; Togo; Nigeria; Ghana
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      Cohen, Lauren, Grace Headinger, and Pierre Marchesseault. "In Data We Trust: Be Mobile Africa and Furthering Financial Inclusion Across the African Continent." Harvard Business School Case 222-073, March 2022.
      • March 2022
      • Case

      Pakistan Rising: Bazaar's Growth Story (A)

      By: Paul A. Gompers and Gamze Yucaoglu
      The case opens in September 2021 as Hamza Jawaid and Saad Jangda, co-founders of Bazaar technologies (Bazaar), the Pakistani high growth B2B e-commerce marketplace, are contemplating whether the year-and-a half old startup should also venture into offering financing to...  View Details
      Keywords: Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Value Creation; Globalization; Competition; Expansion; Profit; Resource Allocation; Diversification; Corporate Strategy; Pakistan
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      Gompers, Paul A., and Gamze Yucaoglu. "Pakistan Rising: Bazaar's Growth Story (A)." Harvard Business School Case 822-098, March 2022.
      • Article

      The Messy but Essential Pursuit of Purpose

      By: Ranjay Gulati
      Most forward-thinking executives have embraced the notion that purpose-driven companies can solve social and environmental problems while also generating wealth, creating win-win outcomes that benefit everyone. But ideal solutions are rare. Many purpose-driven...  View Details
      Keywords: Purpose; Sustainability; Mission and Purpose; Social Issues; Environmental Sustainability; Profit; Business and Stakeholder Relations; Decision Making
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      Gulati, Ranjay. "The Messy but Essential Pursuit of Purpose." Harvard Business Review 100, no. 2 (March–April 2022): 45–55.
      • Article

      Use Purpose to Transform Your Workplace

      By: Leena Nair, Nick Dalton, Patrick Hull and William Kerr
      Is keeping pace with the future of work incompatible with using purpose to guide the organization? Unilever is stretching its well-known commitment to purpose for a new and daunting challenge—the transformation of its workforce of more than 149,000 employees. Its...  View Details
      Keywords: Future Of Work; Purpose; Unilever; Organizations; Mission and Purpose; Talent and Talent Management; Transition; Decision Making; Transformation
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      Nair, Leena, Nick Dalton, Patrick Hull, and William Kerr. "Use Purpose to Transform Your Workplace." Harvard Business Review 100, no. 2 (March–April 2022): 52–55.
      • February 2022
      • Case

      Creating and Measuring Purpose at Viega

      By: Ethan Rouen, Suraj Srinivasan and James Barnett
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      Rouen, Ethan, Suraj Srinivasan, and James Barnett. "Creating and Measuring Purpose at Viega." Harvard Business School Case 122-028, February 2022.
      • February 2022
      • Case

      Cleveland Clinic Abu Dhabi

      By: Linda A. Hill and Emily Tedards
      In 2006, the Cleveland Clinic and Mubadala Investment Company partnered with a bold ambition to deliver world class healthcare in the United Arab Emirates. In 2015, after nearly a decade of planning and construction, Cleveland Clinic Abu Dhabi opened its doors. By...  View Details
      Keywords: Organizational Behavior; Culture; Alignment; Organizational Effectiveness; Purpose; Impact; Leadership Development; Diversity; Collaboration; Co-creation; Learning Organizations; Empowerment; Teams; Team Dynamics; Teamwork; Team Effectiveness; Trust; Talent; Talent Development And Retention; Psychological Safety; Organizational Evolution; Coaching; Board; Analytics; Innovation; Data; Data Visualization; Digital Technology; Digital; Customer Experience; Experimentation; Change Management; Data-driven Decision-making; Debates; Ecosystem; Partnership; Telemedicine; Sustainability; Global Organizations; Local; Hospital; Healthcare; United Arab Emirates; Health Care and Treatment; Partners and Partnerships; Globalization; Quality; Organizational Culture; Mission and Purpose; Innovation and Management; Information Technology; Joint Ventures; Leadership; Performance Effectiveness; Abu Dhabi; United Arab Emirates
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      Hill, Linda A., and Emily Tedards. "Cleveland Clinic Abu Dhabi." Harvard Business School Case 422-058, February 2022.
      • February 2022
      • Case

      Cleveland Clinic Abu Dhabi (Abridged)

      By: Linda A. Hill and Emily Tedards
      In 2006, the Cleveland Clinic and Mubadala Investment Company partnered with a bold ambition to deliver world class healthcare in the United Arab Emirates. In 2015, after nearly a decade of planning and construction, Cleveland Clinic Abu Dhabi opened its doors. By...  View Details
      Keywords: Organization Behavior; Culture; Alignment; Organizational Effectiveness; Purpose; Impact; Leadership Development; Diversity; Collaboration; Co-creation; Learning Organizations; Empowerment; Teams; Team Dynamics; Teamwork; Team Effectiveness; Trust; Talent; Talent Development And Retention; Psychological Safety; Organizational Evolution; Coaching; Board; Analytics; Innovation; Data; Data Visualization; Digital Technology; Digital; Customer Experience; Experimentation; Change Management; Data-driven Decision-making; Debates; Ecosystem; Partnership; Telemedicine; Sustainability; Global Organizations; Local; Hospital; Healthcare; United Arab Emirates; Health Care and Treatment; Partners and Partnerships; Globalization; Quality; Organizational Culture; Mission and Purpose; Innovation and Management; Information Technology; Joint Ventures; Leadership; Performance Effectiveness; Abu Dhabi; United Arab Emirates
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      Hill, Linda A., and Emily Tedards. "Cleveland Clinic Abu Dhabi (Abridged)." Harvard Business School Case 422-056, February 2022.
      • February 2022
      • Case

      Lilium: Preparing for Takeoff

      By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
      Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than...  View Details
      Keywords: SPACs; Business Model; Forecasting and Prediction; Green Technology; Capital Markets; Venture Capital; Initial Public Offering; Rural Scope; Urban Scope; City; Disruptive Innovation; Growth and Development Strategy; Technological Innovation; Demand and Consumers; Market Timing; Industry Growth; Infrastructure; Logistics; Product Design; Product Development; Production; Service Delivery; Service Operations; Strategic Planning; Partners and Partnerships; Risk and Uncertainty; Urban Development; Sustainable Cities; Business Strategy; Competitive Strategy; Competitive Advantage; Air Transportation; Aerospace Industry; Air Transportation Industry; Green Technology Industry; Transportation Industry; Travel Industry; Germany; Munich; Brazil; United States; Florida
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      Mojir, Navid, Vincent Dessain, Mette Fuglsang Hjortshoej, and Emer Moloney. "Lilium: Preparing for Takeoff." Harvard Business School Case 522-084, February 2022.
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