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- Faculty Publications (545)
Mobility →
- August 2001 (Revised May 2002)
- Case
Worldzap
By: Rohit Deshpande, Carin-Isabel Knoop, Suma Raju and David Kiron
In February 2001, the CEO of a new technology start-up had to decide how to present his firm's value proposition to future clients, customers, and business partners. The technology allowed distribution of full-motion video clips of sports highlights to "third...
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Keywords:
Business Startups;
Information Technology;
Marketing Strategy;
Distribution;
Technology Adoption;
Forecasting and Prediction;
Value Creation;
Information Technology Industry;
Sports Industry;
Europe
Deshpande, Rohit, Carin-Isabel Knoop, Suma Raju, and David Kiron. "Worldzap." Harvard Business School Case 502-007, August 2001. (Revised May 2002.)
- August 2001 (Revised November 2001)
- Case
Vicinity Corporation: Turning Web Traffic into Store Traffic
By: Frances X. Frei, David Margalit and Amanda Yelsh
Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious...
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Frei, Frances X., David Margalit, and Amanda Yelsh. "Vicinity Corporation: Turning Web Traffic into Store Traffic." Harvard Business School Case 602-031, August 2001. (Revised November 2001.)
- March 2001 (Revised July 2007)
- Background Note
Power and Influence: Achieving Your Objectives in Organizations
By: Kathleen L. McGinn and Elizabeth Long Lingo
Power is the potential to mobilize energy. This rather neutral definition does not address the issues of how to exercise power or to what ends. The answers to these questions determine the ultimate value of an individual's power. This note is written to help readers...
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Keywords:
Organizational Culture;
Personal Development and Career;
Power and Influence;
Social and Collaborative Networks;
Value
McGinn, Kathleen L., and Elizabeth Long Lingo. "Power and Influence: Achieving Your Objectives in Organizations." Harvard Business School Background Note 801-425, March 2001. (Revised July 2007.)
- February 2001 (Revised August 2001)
- Case
Dialpad Communications (A)
By: Alan D. MacCormack and Kerry Herman
Describes the evolution of Dialpad, a voice-over-Internet-protocol telephony company. Set in September 2000, CEO Brad Garlinghouse faces a dilemma: what to do about the large number of international users who use Dialpad to call the United States for free. He must also...
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Keywords:
Corporate Entrepreneurship;
Business or Company Management;
Organizational Design;
Competitive Strategy;
Investment;
Mobile and Wireless Technology;
Internet and the Web;
Venture Capital;
Telecommunications Industry;
California
MacCormack, Alan D., and Kerry Herman. "Dialpad Communications (A)." Harvard Business School Case 601-090, February 2001. (Revised August 2001.)
- December 2000 (Revised November 2001)
- Case
Rise and Fall of Iridium, The
By: Alan D. MacCormack and Kerry Herman
Examines the history of Iridium Communications, a provider of mobile satellite services. Discusses the genesis of Iridium's technical design, then follows the venture through various stages of development. Describes Iridium's attempts to build a subscriber base after...
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Keywords:
Information Technology;
Business Model;
Business Growth and Maturation;
Organizational Structure;
Mobile and Wireless Technology;
Telecommunications Industry
MacCormack, Alan D., and Kerry Herman. "Rise and Fall of Iridium, The." Harvard Business School Case 601-040, December 2000. (Revised November 2001.)
- October 2000 (Revised September 2002)
- Case
NTT DoCoMo (A): The Future of the Wireless Internet?
By: Stephen P. Bradley and Matthew Sandoval
NTT DoCoMo was established in 1992 and became publicly held in 1998. This case tracks how DoCoMo became the number one mobile phone company in Japan and how its i.mode service revolutionized the cellular phone market.
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Keywords:
Technological Innovation;
Goals and Objectives;
Growth and Development Strategy;
Growth Management;
Competitive Strategy;
Expansion;
Internet and the Web;
Mobile and Wireless Technology;
Information Technology Industry;
Telecommunications Industry;
Japan
Bradley, Stephen P., and Matthew Sandoval. "NTT DoCoMo (A): The Future of the Wireless Internet?" Harvard Business School Case 701-013, October 2000. (Revised September 2002.)
- August 2000 (Revised September 2005)
- Case
Omnitel Pronto Italia
By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju
Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were...
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Keywords:
Customer Satisfaction;
Marketing Channels;
Marketing Strategy;
Product Positioning;
Market Entry and Exit;
Product Development;
Sales;
Competition;
Segmentation;
Value Creation;
Telecommunications Industry;
Italy
Lal, Rajiv, Carin-Isabel Knoop, and Suma Raju. "Omnitel Pronto Italia." Harvard Business School Case 501-002, August 2000. (Revised September 2005.)
- January 2000 (Revised April 2000)
- Case
StarMedia: Launching a Latin American Revolution
By: Thomas R. Eisenmann and Jon K Rust
By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views...
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Keywords:
Private Ownership;
History;
Risk Management;
Business Cycles;
Corporate Entrepreneurship;
Infrastructure;
Media;
Emerging Markets;
Cross-Cultural and Cross-Border Issues;
Web;
Information Technology Industry;
Web Services Industry
Eisenmann, Thomas R., and Jon K Rust. "StarMedia: Launching a Latin American Revolution." Harvard Business School Case 800-166, January 2000. (Revised April 2000.)
- September 1999 (Revised January 2000)
- Technical Note
Last Mile of Broadband Access, The: Technical Note
By: Jay O. Light, Lynda M. Applegate and Daniel J. Green
Provides an overview of broadband access technology. Includes technical overviews of cable, DSL, fixed wireless, and satellite systems, and suggests the technical suitability of each to accommodate broadband applications.
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Light, Jay O., Lynda M. Applegate, and Daniel J. Green. "Last Mile of Broadband Access, The: Technical Note." Harvard Business School Technical Note 800-076, September 1999. (Revised January 2000.)
- April 1999 (Revised September 2001)
- Case
Penelope's Personal Pocket Phones
By: Paul A. Gompers
Provides students with an opportunity to use simple real options analysis to value a startup. Penelope Phillips is deciding whether to start a company to make wireless phones. Students get experience using traditional discounted cash flow valuation and a real options...
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Keywords:
Valuation;
Entrepreneurship;
Business Startups;
Mobile and Wireless Technology;
Capital Budgeting;
Corporate Finance;
Manufacturing Industry;
Electronics Industry
Gompers, Paul A. "Penelope's Personal Pocket Phones." Harvard Business School Case 299-004, April 1999. (Revised September 2001.)
- Article
Businessmen and Land Ownership in the Late Nineteenth Century
By: Tom Nicholas
This article analyses the proportions of personal to real estate wealth for a group of 295 businessmen profiled in the Dictionary of business biography. It shows that businessmen who owned land on a large scale in the late nineteenth century were a comparatively small...
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Keywords:
Ownership;
Personal Finance;
Property;
Biography;
History;
Acquisition;
Wealth;
Power and Influence;
Status and Position;
Integration;
Transformation;
Market Transactions
Nicholas, Tom. "Businessmen and Land Ownership in the Late Nineteenth Century." Economic History Review 52, no. 1 (February 1999): 27–44.
- January 1999
- Case
Bell Atlantic and the Union City Schools (D): Results and Replication
By: Rosabeth M. Kanter and Ellen Pruyne
The last in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Reviews the various outcomes of the partnership called Project Explore, from the perspective of Bell Atlantic managers and...
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Keywords:
Mobile and Wireless Technology;
Strategic Planning;
Change Management;
Leadership Development;
Outcome or Result;
Horizontal Integration;
Partners and Partnerships;
Trends;
Education;
Technological Innovation;
Telecommunications Industry;
Education Industry;
New Jersey
Kanter, Rosabeth M., and Ellen Pruyne. "Bell Atlantic and the Union City Schools (D): Results and Replication." Harvard Business School Case 399-084, January 1999.
- December 1998
- Case
Bell Atlantic and the Union City Schools (A): The Intelligent Network
By: Rosabeth M. Kanter and Ellen Pruyne
The first in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Provides an overview of the telecommunications industry in general and Bell Atlantic in particular, with special attention to...
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Keywords:
Mobile and Wireless Technology;
Strategic Planning;
Change Management;
Leadership Development;
Horizontal Integration;
Partners and Partnerships;
Trends;
Education;
Technological Innovation;
Telecommunications Industry;
New Jersey
Kanter, Rosabeth M., and Ellen Pruyne. "Bell Atlantic and the Union City Schools (A): The Intelligent Network." Harvard Business School Case 399-029, December 1998.
- June 1998 (Revised December 2006)
- Case
Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)
By: Willis M. Emmons III and Martin Calles
Features the challenges facing an entrant in the New Zealand telecommunications market during the period 1989-1994. Clear Communications Ltd. (CCL), a joint venture owned by Bell Canada, MCI, New Zealand Television Corp., and Todd Companies, begins offering long...
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Keywords:
Market Entry and Exit;
Competition;
Emerging Markets;
Privatization;
Monopoly;
Mobile and Wireless Technology;
Corporate Strategy;
Business or Company Management;
Expansion;
Law;
Telecommunications Industry;
New Zealand
Emmons, Willis M., III, and Martin Calles. "Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)." Harvard Business School Case 798-085, June 1998. (Revised December 2006.)
- October 1997
- Teaching Note
Mobil USM&R Series TN
By: Robert S. Kaplan
Teaching Note for (9-197-025), (9-197-120), (9-197-121), (9-197-026), (9-197-027), and (9-197-028).
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- June 1997 (Revised May 1998)
- Case
Mobil USM&R (A1)
By: Robert S. Kaplan
First of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. Split from the original (A) case to give students an opportunity to suggest objectives and measures for the division's initial BSC, without...
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Keywords:
Balanced Scorecard;
Measurement and Metrics;
Restructuring;
Corporate Strategy;
Organizational Change and Adaptation;
Growth and Development Strategy;
Management Teams;
Marketing Strategy;
Motivation and Incentives;
Mining Industry;
Energy Industry;
United States
Kaplan, Robert S. "Mobil USM&R (A1)." Harvard Business School Case 197-120, June 1997. (Revised May 1998.)
- June 1997 (Revised May 1998)
- Case
Mobil USM&R (A2)
By: Robert S. Kaplan
Second of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. This case describes the completed BSC, and how this was linked to the BSCs of the independent business units and the internal service...
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Keywords:
Balanced Scorecard;
Performance Evaluation;
Management Teams;
Management Practices and Processes;
Executive Compensation;
Motivation and Incentives;
Corporate Strategy;
Energy Industry;
Mining Industry;
United States
Kaplan, Robert S. "Mobil USM&R (A2)." Harvard Business School Case 197-121, June 1997. (Revised May 1998.)
- November 1996 (Revised December 1996)
- Case
Rogers Communications, Inc.: The Wave
By: John A. Deighton, Karsten Voermann and Reginal Gilyard
Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating...
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Keywords:
Decisions;
Innovation and Invention;
Marketing Strategy;
Market Entry and Exit;
Internet and the Web;
Mobile and Wireless Technology;
Consumer Behavior;
Technology Adoption;
Telecommunications Industry;
Canada
Deighton, John A., Karsten Voermann, and Reginal Gilyard. "Rogers Communications, Inc.: The Wave." Harvard Business School Case 597-050, November 1996. (Revised December 1996.) (request a courtesy copy.)
- October 1996 (Revised April 1998)
- Case
Mobil USM&R (D): Gasoline Marketing
By: Robert S. Kaplan
Mobil US Marketing & Refining has shifted from a centralized staff-driven organization to decentralized business-units. Staff functions now must negotiate service agreements with a buyer's committee consisting of representatives from the profit-center business units....
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Keywords:
Balanced Scorecard;
Management Teams;
Human Resources;
Agreements and Arrangements;
Organizational Change and Adaptation;
Customers;
Situation or Environment;
Business Units;
Energy Industry;
Mining Industry;
United States
Kaplan, Robert S. "Mobil USM&R (D): Gasoline Marketing." Harvard Business School Case 197-028, October 1996. (Revised April 1998.)