Show Results For
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All HBS Web
(9,919)
- People (22)
- News (1,483)
- Research (6,927)
- Events (72)
- Multimedia (58)
- Faculty Publications (5,400)
Show Results For
-
All HBS Web
(9,919)
- People (22)
- News (1,483)
- Research (6,927)
- Events (72)
- Multimedia (58)
- Faculty Publications (5,400)
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
Isamar Troncoso
Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.
Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details
- February 2010 (Revised January 2014)
- Supplement
CommonAngels (B)
Unexploited Efficiencies in Higher Education
- May 2001 (Revised June 2002)
- Case
Frasier (A)
- November 2010 (Revised May 2012)
- Background Note
Assessing a Company's Future Financial Health
- Research Summary
Current Projects
- 2005
- Book
A Portrait of the Visual Arts: Meeting the Challenges of a New Era
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
- March 2024
- Case
Biomanufacturing Decentralization by Stämm
- February 2012
- Article
A 'Core Periphery' Framework to Navigate Emerging Market Governments—Qualitative Evidence from a Biotechnology Multinational
- April 2009 (Revised May 2010)
- Case
Partners In Health: HIV Care in Rwanda
- January 1991 (Revised October 1994)
- Exercise
Bidding Exercises
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- April 2005 (Revised January 2006)
- Case
Epodia: Demise of the HBS case-writing Monopoly?
- January 2008
- Background Note
Valuing Risky Debt
- Article
Imprinting: Toward A Multilevel Theory
- May 1985
- Supplement
Milford Industries (A1)
- October 2014 (Revised January 2016)
- Case
IDEO: Human-Centered Service Design
- August 2013 (Revised November 2013)
- Case
Ford vs. GM: The Evolution of Mass Production (A)
This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details