Filter Results
:
(155)
Show Results For
-
All HBS Web
(611)
- Faculty Publications (155)
Show Results For
-
All HBS Web
(611)
- Faculty Publications (155)
←
Page 8 of
155
Results
- March 1991 (Revised June 1993)
- Case
Chevron Corp.: Corporate Image Advertising
By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford...
View Details
Keywords:
Surveys;
Multinational Firms and Management;
Research;
Advertising;
Brands and Branding;
Energy Industry;
United States
Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
- November 1990 (Revised September 1991)
- Case
The Transformation of IBM
By: Andrall E. Pearson and David B. Yoffie
John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of...
View Details
Keywords:
Organizational Change and Adaptation;
Transformation;
Corporate Strategy;
Adoption;
Management Teams;
Information Infrastructure;
Information Technology;
Multinational Firms and Management;
Computer Industry
Pearson, Andrall E., and David B. Yoffie. "The Transformation of IBM." Harvard Business School Case 391-073, November 1990. (Revised September 1991.)
- 1990
- Chapter
Managing Innovation in the Transnational Corporation
By: C. A. Bartlett and S. Ghoshal
Bartlett, C. A., and S. Ghoshal. "Managing Innovation in the Transnational Corporation." In Managing the Global Firm, edited by Christopher A. Bartlett, Y. Doz, and G. Hedlund. London: Routledge, 1990.
- Article
Internal Differentiation Within Multinational Corporations
By: S. Ghoshal and N. Nohria
Ghoshal, S., and N. Nohria. "Internal Differentiation Within Multinational Corporations." Strategic Management Journal 10, no. 4 (July–August 1989): 323–337.
- October 1987
- Case
Philips Group--1987, The
By: Francis Aguilar and Michael Y. Yoshino
Discusses how Philips, a major Dutch-based multinational company, attempts to bring about a fundamental change in its strategy, organization, and culture in response to a rapidly changing market and competitive environment.
View Details
Keywords:
Multinational Firms and Management;
Organizational Change and Adaptation;
Organizational Culture;
Organizational Structure;
Corporate Strategy;
Competitive Strategy;
Markets;
Change Management;
Netherlands
Aguilar, Francis, and Michael Y. Yoshino. "Philips Group--1987, The." Harvard Business School Case 388-050, October 1987.
- November 1986 (Revised December 1992)
- Case
Kentucky Fried Chicken (Japan) Ltd.
Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful....
View Details
Keywords:
Business Subsidiaries;
Entrepreneurship;
Globalized Economies and Regions;
Governing Rules, Regulations, and Reforms;
Policy;
Market Entry and Exit;
Strategic Planning;
Agency Theory;
Perspective;
Corporate Strategy;
Food and Beverage Industry;
Japan
Bartlett, Christopher A. "Kentucky Fried Chicken (Japan) Ltd." Harvard Business School Case 387-043, November 1986. (Revised December 1992.)
- 01 Feb 1976
- Conference Presentation
The Transnational Corporation and the Host Country
By: Louis T Wells Jr
- 1974
- Book
The Acquisition of Technology from Multinational Corporations by Developing Countries
By: Walter A. Chudson and L. T. Wells Jr.
Keywords:
Information Technology;
Multinational Firms and Management;
Developing Countries and Economies
Chudson, Walter A., and L. T. Wells Jr. The Acquisition of Technology from Multinational Corporations by Developing Countries. Series ST/ESA/12. New York: United Nations, Dept. of Economic and Social Affairs, 1974. (Sales No. E.74.II.A.7.)
- Research Summary
Rosabeth Moss Kanter's current research topics include: leadership for the digital age, including the circumstances that empower leaders to create change; leadership of turnarounds and other significant changes of direction; and the role, legitimacy, and impact of the...
View Details
- Research Summary
Multinational Enterprises and Corporate Responsibility
By: Nien-he Hsieh
Multinational enterprises, especially those operating in developing economies, face wide-ranging demands to help persons whose basic needs are unmet. Pharmaceutical companies, for example, are asked to provide access to life-saving therapies to patients in countries... View Details
- Research Summary
Overview
By: Ethan C. Rouen
Relying on empirical archival methodologies—as well as techniques in data science—to develop and structure new sources of data by which to approach questions of looming disclosure changes, Professor Rouen has focused on one of the Securities and Exchange Commission’s...
View Details
- Research Summary
Strategy, Governance and Valuation
Professor Palepu's current research focuses on strategy and governance. In the area of strategy, his recent focus has been on the globalization of emerging markets, particularly India and China, and the resulting opportunities and challenges for western multinationals...
View Details
- Research Summary
Workforce Change
By: Sandra J. Sucher
This research encompasses layoffs, furloughs and restructuring, global practices that affect millions of employees and thousands of companies every year. In this work I aim to replace bad practice that damages trust with good (or at least better) practice through... View Details
- ←
- 8