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Music →
- October 2019 (Revised December 2019)
- Case
Swizz Beatz and Alicia Keys: A Power Couple
By: Boris Groysberg, Annelena Lobb and Sarah Mehta
Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys...
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Keywords:
Entertainment;
Music Entertainment;
Personal Development and Career;
Entrepreneurship;
Goals and Objectives;
Power and Influence;
Music Industry;
Music Industry;
Music Industry
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)
- September 2019
- Case
Alicia Keys
By: Boris Groysberg, Annelena Lobb and Sarah Mehta
This case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys’s 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism,...
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Keywords:
Entertainment;
Music Entertainment;
Television Entertainment;
Entrepreneurship;
Personal Development and Career;
Music Industry;
Music Industry;
United States
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Alicia Keys." Harvard Business School Case 420-033, September 2019.
- March 2019 (Revised July 2019)
- Case
El Sistema
By: Tarun Khanna and Jenn Chang
El Sistema explores an NGO that changes the life of thousands of young people in Venezuela and around the world through musical education.
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Khanna, Tarun, and Jenn Chang. "El Sistema." Harvard Business School Case 719-502, March 2019. (Revised July 2019.)
- January 2019 (Revised March 2021)
- Case
SoundCloud: Subscription Streaming?
Established in 2007, SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists by early 2014. Yet, its founders were questioning the robustness of the firm’s...
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Keywords:
Audio;
Recording;
Artist;
Music;
Music Downloads;
Streaming;
Radio;
Subscription;
Subscription Model;
Mainstream;
Growth;
Lawsuit;
Licensing;
Customers;
Platform;
Pivot;
Music Entertainment;
Strategy;
Leadership;
Business Model;
Decision Making;
Advertising;
Digital Platforms;
Music Industry;
Europe;
Germany;
Sweden;
United States
Nanda, Ashish, Eric Van den Steen, Andy Wu, Jeffrey Boyar, and Bonnie Bennett Slater. "SoundCloud: Subscription Streaming?" Harvard Business School Case 719-430, January 2019. (Revised March 2021.)
- December 2018
- Supplement
Zeswitz Music
By: Richard S. Ruback and Royce Yudkoff
Ruback, Richard S., and Royce Yudkoff. "Zeswitz Music." Harvard Business School Multimedia/Video Supplement 219-707, December 2018.
- Article
Leonard Bernstein and the Promise of America
Kominers, Scott Duke. "Leonard Bernstein and the Promise of America." Bloomberg Opinion (August 24, 2018).
- July 2018
- Case
Financing Anghami's Growth
By: Ramana Nanda and Eren Kuzucu
In December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis-à-vis the proposal put forth by...
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Keywords:
Growth;
Startups;
Copyright;
Business Startups;
Business Model;
Music Entertainment;
Decisions;
Technological Innovation;
Venture Capital;
Internet and the Web;
Growth and Development Strategy;
Financial Strategy;
Product Marketing;
Product Launch;
Product Development;
Expansion;
Digital Platforms;
Agreements and Arrangements;
Valuation;
Decision Making;
Middle East;
Lebanon
Nanda, Ramana, and Eren Kuzucu. "Financing Anghami's Growth." Harvard Business School Case 819-033, July 2018.
- March 2018 (Revised October 2019)
- Case
Yo-Yo Ma and Silkroad
Silkroad—a cross-cultural music collaboration that world-famous cellist Yo-Yo Ma had spearheaded since 1998, was preparing to celebrate its 20th anniversary. In parallel, Ma was stepping back from his role as the organization’s Artistic Director. Silkroad had come of...
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Keywords:
Managing Diverse Teams;
Leadership Transitions;
Global Innovation;
Music;
Cultural Entrepreneurship;
Nonprofit Organizations;
Music Entertainment;
Leadership;
Transition
Deshpandé, Rohit, Paul A. Gompers, and Scott Duke Kominers. "Yo-Yo Ma and Silkroad." Harvard Business School Case 818-110, March 2018. (Revised October 2019.)
- February 2018 (Revised June 2018)
- Case
The Music Academy, Madras
By: V.G. Narayanan
Narayanan, V.G. "The Music Academy, Madras." Harvard Business School Case 118-054, February 2018. (Revised June 2018.)
- June 2017
- Case
AKB48: Going Global? (A)
By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki
After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what...
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Keywords:
Brand Building;
Brand Extension;
Culture-based Products;
Global Products;
Differentiation;
Intellectual Property;
International Business;
Local Products;
Strategy;
Value Capture;
Market Entry and Exit;
Music Entertainment;
Business Model;
Global Strategy;
Global Range;
Brands and Branding;
Value Creation;
Expansion;
Music Industry;
Japan;
China;
Indonesia;
Taiwan;
Philippines;
Thailand;
South Korea
Alcácer, Juan, Kotaro Sasamoto, Tee Chayakul, and Mayuka Yamazaki. "AKB48: Going Global? (A)." Harvard Business School Case 717-445, June 2017.
- June 2017 (Revised December 2017)
- Case
CJ E&M: KCON Goes Global
By: Elie Ofek and Michael Norris
In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music...
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Keywords:
Music Entertainment;
Cultural Entrepreneurship;
Growth and Development Strategy;
Food;
Music Industry;
Music Industry;
Music Industry
Ofek, Elie, and Michael Norris. "CJ E&M: KCON Goes Global." Harvard Business School Case 517-083, June 2017. (Revised December 2017.)
- April 2017
- Teaching Note
The Birth, Life and Death of Rdio
By: Robert J. Dolan
Teaching Note for HBS No. 516-092.
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- December 2016
- Article
The Effect of File Sharing on Record Sales, Revisited
By: Felix Oberholzer-Gee and Koleman Strumpf
Even as we approach the twentieth anniversary of widespread file sharing, its impact on the sale of copyrighted material remains in dispute. We contributed to this debate with an early study, “The Effect of File Sharing on Record Sales: An Empirical Analysis,” that was...
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Oberholzer-Gee, Felix, and Koleman Strumpf. "The Effect of File Sharing on Record Sales, Revisited." Information Economics and Policy 37 (December 2016): 61–66.
- October 2016 (Revised July 2017)
- Case
The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship
By: Rohit Deshpande and Annelena Lobb
The Los Angeles Philharmonic Orchestra (LA Phil), under the leadership of Deborah Borda, had enjoyed great successes in the 2000s and 2010s, even as other U.S. orchestras faltered. The architecturally acclaimed Walt Disney Concert Hall had opened its doors. The...
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Keywords:
Product Positioning;
Arts;
Music Entertainment;
Growth and Development Strategy;
Business Growth and Maturation;
Cultural Entrepreneurship;
Music Industry;
Music Industry;
Los Angeles
Deshpande, Rohit, and Annelena Lobb. "The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship." Harvard Business School Case 517-006, October 2016. (Revised July 2017.)
- Article
The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks
By: Andy Nosal, Elizabeth A. Keenan, Philip A. Hastings and Ayelet Gneezy
Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive yet exaggerated fear, which is validated and reinforced...
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Nosal, Andy, Elizabeth A. Keenan, Philip A. Hastings, and Ayelet Gneezy. "The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks." PLoS ONE 11, no. 8 (August 2016).
- July 2016 (Revised June 2019)
- Case
Hamilton: An American Musical
By: Anita Elberse and Jennifer Schoppe
In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton....
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Keywords:
Entertainment;
Creative Industries;
Performing Arts;
(General) Management;
Blockbusters;
Non-profit;
Theater Entertainment;
Strategy;
Risk Management;
Nonprofit Organizations;
Arts;
Creativity;
Product Launch;
Product Development;
Marketing;
Entertainment and Recreation Industry;
United States
Elberse, Anita, and Jennifer Schoppe. "Hamilton: An American Musical." Harvard Business School Case 517-015, July 2016. (Revised June 2019.)
- July 2016
- Case
Spotify
By: Anita Elberse and Alexandre de Pfyffer
In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider...
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Keywords:
Entertainment;
Marketing;
Superstar;
Music;
Entertainment Marketing;
Media;
Digital Technology;
Creative Industries;
Product Portfolio Management;
General Management;
Management;
Strategy;
Internet and the Web;
Open Source Distribution;
Creativity;
Music Entertainment;
Product Marketing;
Music Industry
Elberse, Anita, and Alexandre de Pfyffer. "Spotify." Harvard Business School Case 516-046, July 2016.
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away...
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Keywords:
Consumer Safety;
Public Safety;
Brand Attraction;
Risk Management;
Safe Environment Benefit;
Marketing Safety;
Global Brands;
Advertising;
Change Management;
Disruption;
Volatility;
Crime and Corruption;
Customers;
Music Entertainment;
Animation Entertainment;
Film Entertainment;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Problems and Challenges;
Safety;
Corporate Strategy;
Business Strategy;
Entertainment and Recreation Industry;
Tourism Industry;
Travel Industry;
United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- May 2016 (Revised January 2018)
- Case
The Birth, Life and Death of Rdio
By: Robert J. Dolan
Dolan, Robert J. "The Birth, Life and Death of Rdio." Harvard Business School Case 516-092, May 2016. (Revised January 2018.)
- February 2016 (Revised March 2017)
- Case
Regulating Radio in the Age of Broadcasting
By: David Moss, Marc Campasano and Colin Donovan
When the Titanic tragically sank on April 15, 1912, potentially life-saving help was delayed as a result of failures in radio communication. In part as a result, Congress moved swiftly to regulate radio, passing the Radio Act of 1912 four months later. Although at...
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Keywords:
Radio;
Regulation;
Communication Technology;
Government Legislation;
History;
Media and Broadcasting Industry;
United States
Moss, David, Marc Campasano, and Colin Donovan. "Regulating Radio in the Age of Broadcasting." Harvard Business School Case 716-043, February 2016. (Revised March 2017.)