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- April 1975 (Revised April 1983)
- Case
Boston Symphony Orchestra
Salter, Malcolm S. "Boston Symphony Orchestra." Harvard Business School Case 375-340, April 1975. (Revised April 1983.)
- Research Summary
Research Questions
By: Anita Elberse
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- Research Summary
Social Media and Their Consequences
By: John A. Deighton
Social media have had negative consequences for entertainment industries such as music and motion pictures, but they have had positive implications too. This project is concerned with one aspect of these social media effects: changes in the process by which talented...
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