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- Faculty Publications (13)
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- All HBS Web (172)
- Faculty Publications (13)
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
would say bad things about us,” Gupta says. “So, then you should ask: Why would they say those things? Is your company bad? If your (company) is lousy, a negative message will resonate with other people.” WHERE BRANDS HAVE GONE RIGHT...
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- 17 Aug 2021
- Op-Ed
Dispensing Justice: The Case for Legalizing Cannabis Nationally
drug-related crimes, loss of state autonomy, and negative health consequences for vulnerable sections of the population. These concerns are misplaced. Experiences of US states and countries such as Uruguay, Australia, and Canada suggest...
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by Ashish Nanda and Tabatha Robinson
- Web
The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School
sold,” Elspeth H. Brown writes in The Corporate Eye: Photography and the Rationalization of American Commercial Culture, 1884–1929. “Businesses, especially manufacturing and communications industries at the forefront of both labor activism and welfare capitalism,...
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- 12 Mar 2021
- News
My Favorite Case
expressed extremely negative views about people in her community, she wonders whether the company is the right place for her. Should she meet with the CEO to share her experience, or continue to conceal her sexual orientation while...
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- Research Summary
The Value of Family Ownership, Control, and Management
In collaboration with Professor Raphael Amit of Wharton, Belén Villalonga is investigating how family ownership, control, and management affect firm value. Their forthcoming Journal of Financial... View Details
- Web
2022 Reunion Presentations - Alumni
Tactics include training that defuses fears of disagreeing; encourages people to cultivate a receptive mindset; teaches people to choose words carefully, hedge claims, and emphasize areas of agreement; and fosters a culture of tolerance. Honing these skills can...
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- Web
HBS - Financials | Supplemental Financial Information
representing 42 percent of the group’s total annual sales in fiscal 2022. Harvard Business Review provided subscribers with timely articles from its flagship magazine, website (hbr.org) and social media presence. In addition, HBR Press...
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- 04 Feb 2013
- Research & Ideas
Are the Big Four Audit Firms Too Big to Fail?
Are auditors becoming too big to fail? For over a decade, there have been articles and op-eds in the popular and business press arguing that the auditing industry, currently dominated by Deloitte & Touche, Ernst & Young, KPMG, and...
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- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
With people all over the world beginning to get COVID-19 vaccines, most of the press coverage so far has focused on its amazing development. What’s receiving less attention is a critical last-mile issue that could stand in the way of...
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- 26 May 2003
- Research & Ideas
When Silence Spells Trouble at Work
lawyers as your clients," he advised, "you can see why they have every expectation to be able to critique the quality of service." When Linda pressed again, Robert got irritated and said, "This is the way we do it...
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by Leslie A. Perlow
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
stores in a very precarious situation. Because of their intense focus, these retailing giants have many fewer degrees of freedom to respond to the threat of e-commerce. For many, the economics of a store can suddenly become negative when...
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- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
force in the Gulf. Had Bush first approached a deeply skeptical Congress, agreement on the use of force would have been unlikely. A negative vote would have stymied any subsequent American efforts to build an international coalition....
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by James K. Sebenius
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
negative event. Meanwhile, he says, "those that make less extreme claims either are disregarded by the press or have a far less likelihood of seeing their failings exposed." While that conclusion may seem...
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- 18 Jan 2012
- News
Survey Reveals Depths of US Competitiveness Problem
its competitive edge in the global economy, according to survey results revealed today at a press conference in the nation’s capital. Over the next three years, 71 percent of nearly 10,000 respondents expect the country’s competitive...
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- 01 Dec 2020
- News
New Releases: Alumni and Faculty Books
Alumni Books Smarter Together: How Communities Are Shaping the Next Revolution in Business By Rob Bernshteyn (MBA 2001) Greenleaf Book Group Press Driving value today requires information. Lots of information. Most of us are becoming good...
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Margie Kelley
- 06 Oct 2015
- First Look
October 6, 2015
2015 University of Chicago Press Economic Analysis of the Digital Economy By: Goldfarb, Avi, Shane Greenstein, and Catherine Tucker, eds. Abstract—As the cost of storing, sharing, and analyzing data has decreased, economic activity has...
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Sean Silverthorne
- 13 Jul 2015
- Research & Ideas
‘Humblebragging’ is a Bad Strategy, Especially in a Job Interview
If you've spent any time on Twitter, then you're probably familiar with the "humblebrag"—a brag veiled in a complaint, so as to sound less blatantly like a brag. Here's an example from the Twitter account of Ari Fleischer, former White House View Details
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by Carmen Nobel
- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
illusion that supplies would be limited. In fact, there were very few supply shortages. In both cases, the marketers anticipated demand levels pretty well. As the mountains of press coverage and strong opening day sales attest, the...
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- 27 Jun 2017
- First Look
First Look at New Research and Ideas, June 27
2017 New York: Oxford University Press Profits and Sustainability: A History of Green Entrepreneurship By: Jones, G. Abstract—This book explores whether profits and environmental sustainability are compatible through the lens of a global...
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Sean Silverthorne