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Show Results For
-
All HBS Web
(12,604)
- People (32)
- News (2,567)
- Research (7,954)
- Events (66)
- Multimedia (102)
- Faculty Publications (5,520)
- 03 Feb 2015
- First Look
First Look: February 3
modules in conjunction with the firm's organizational boundaries and property rights. Download working paper: http://ssrn.com/abstract=2512209 Markets with Price Coherence By: Edelman, Benjamin, and Julian Wright Abstract—In View Details
Keywords:
Sean Silverthorne
- March 2023
- Case
Mirakl: Growing The Marketplace Economy
By: Antonio Moreno, Santiago Gallino and Emilie Billaud
Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in...
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Keywords:
Business Growth and Maturation;
Business Startups;
Transformation;
Technological Innovation;
Growth and Development Strategy;
Internet and the Web;
Technology Adoption;
Sales;
Information Technology Industry;
Retail Industry;
Web Services Industry;
Europe;
France;
Paris;
United States
Moreno, Antonio, Santiago Gallino, and Emilie Billaud. "Mirakl: Growing The Marketplace Economy." Harvard Business School Case 623-054, March 2023.
- January 2021 (Revised March 2021)
- Exercise
E-Commerce Analytics for CPG Firms (A): Estimating Sales
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...
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Keywords:
Data Analysis;
Data Analytics;
CPG;
Consumer Packaged Goods (CPG);
Estimation;
Online Channel;
Retail Analytics;
Retail;
Retailing Industry;
Data;
Data Sharing;
Bricks And Mortar;
Ecommerce;
Direct-to-consumer;
DTC;
Analytics and Data Science;
Sales;
Marketing;
E-commerce;
Consumer Products Industry;
Consumer Products Industry;
United States
Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (A): Estimating Sales." Harvard Business School Exercise 521-078, January 2021. (Revised March 2021.)
- 06 Dec 2013
- News
The Blockbuster Movie Model That Ate Hollywood
- January 2015 (Revised July 2019)
- Case
Rebranding Godiva: The Yıldız Strategy
By: Rohit Deshpande and Esel Çekin
This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying...
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Keywords:
Branding;
Internationalization;
Provenance Paradox;
Acquisitions;
Positioning;
Innovation;
Customer-centricity;
Brands and Branding;
Marketing Strategy;
Emerging Markets;
Product Positioning;
Change Management;
Innovation and Management;
Customer Focus and Relationships;
Food and Beverage Industry;
North America;
Turkey;
Japan
Deshpande, Rohit, and Esel Çekin. "Rebranding Godiva: The Yıldız Strategy." Harvard Business School Case 515-059, January 2015. (Revised July 2019.)
- September 1995 (Revised December 1997)
- Case
Philip Morris: Marlboro Friday (A)
By: Alvin J. Silk and Bruce Isaacson
On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major...
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Keywords:
Competition;
Price;
Marketing Strategy;
Market Participation;
Brands and Branding;
Consumer Products Industry;
United States
Silk, Alvin J., and Bruce Isaacson. "Philip Morris: Marlboro Friday (A)." Harvard Business School Case 596-001, September 1995. (Revised December 1997.)
- May 1992 (Revised May 2002)
- Case
NIKE in Transition (B): Phil Knight Returns
After returning to the CEO/COO job, Phil Knight makes changes to Nike's strategy, organization, and management between 1983 and 1987 aimed at making Nike more responsive to the market place. He takes cost-cutting measures, and experiments with several management and...
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Keywords:
Change;
Entrepreneurship;
Cost Management;
Growth and Development Strategy;
Brands and Branding;
Organizational Change and Adaptation;
Business Strategy
Bartlett, Christopher A. "NIKE in Transition (B): Phil Knight Returns." Harvard Business School Case 392-106, May 1992. (Revised May 2002.)
- March 31, 2023
- Article
What Is the Optimal Pattern of a Customer Journey?
Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with...
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De Freitas, Julian. "What Is the Optimal Pattern of a Customer Journey?" Harvard Business Review (website) (March 31, 2023).
How the Internet Became Commercial
In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from... View Details
- June 2018
- Teaching Note
Meridian Systems (Brief Case)
By: Frank V. Cespedes and Michael J. Roberts
Teaching Note for HBS No. 918-533. The key issues discussed in the Meridian teaching note concern sales force deployment: decisions about how to focus sales efforts with respect to territories, customers, and products. The teaching note explains the strengths and...
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- July 2003
- Case
Deutsche Borse
Focuses on how Deutsche Borse's (the German stock exchange based in Frankfurt) acquisition of a 50% stake in Clearstream International, a company specialized in clearing, settlement, and custody of securities across borders, may or may not confirm its position as the...
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Chacko, George C., Vincent Dessain, Eli Strick, and Jose-Abel Defina. "Deutsche Borse." Harvard Business School Case 204-008, July 2003.
- 15 Oct 2020
- Research & Ideas
IT Job Wages Are No Longer 'Exceptional'
areas are Silicon Valley, Seattle, New York City, and Washington DC. Indianapolis ranked 81 in 2012, 58 in 2006, and 95 in 2000. Among the lowest ranked in 2018, Little Rock, Arkansas was number 128 in 2012, 122 in 2006, and 129 in 2000....
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- December 2007 (Revised July 2008)
- Case
Montague Corporation: Unfolding the Future in Cycling
Montague has developed a major innovation that creates a new sub-category in the bicycle industry: a full-sized, high-quality bicycle that folds. In contrast to existing small-wheeled folding bicycles that are portable, but with inferior performance characteristics,...
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Keywords:
Entrepreneurship;
Innovation and Invention;
Product Positioning;
Demand and Consumers;
Adoption;
Bicycle Industry
Tripsas, Mary. "Montague Corporation: Unfolding the Future in Cycling." Harvard Business School Case 808-087, December 2007. (Revised July 2008.)
- 2016
- Book
The Three Box Solution: A Strategy for Leading Innovation
By: Vijay Govindarajan
How to Innovate and Execute. Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are...
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Govindarajan, Vijay. The Three Box Solution: A Strategy for Leading Innovation. Boston: Harvard Business Review Press, 2016.
- July 2023
- Case
HealthVerity: Real World Data and Evidence
By: Satish Tadikonda
Andrew Kress (CEO and founder) and his team had built a promising marketplace business at HealthVerity serving its core market in healthcare, with a focus on pharmaceutical R&D and services. Thus far, HealthVerity’s products had been unique to the pharma and pharma...
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Tadikonda, Satish. "HealthVerity: Real World Data and Evidence." Harvard Business School Case 824-019, July 2023.
- February 2005
- Article
Managing the Ecosystem
By: Marco Iansiti
The days of the corporate lone wolf are over. In our increasingly interconnected world, standing alone is no longer a viable business model. Instead, smart companies rely heavily on networks of partners, suppliers, and customers to achieve market success and sustain...
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Keywords:
Integrated Corporate Reporting;
Partners and Partnerships;
Industry Clusters;
Customers;
Markets;
Situation or Environment;
Banks and Banking;
Insurance;
Software
Iansiti, Marco. "Managing the Ecosystem." Optimize 4, no. 2 (February 2005).
- August 2019 (Revised April 2021)
- Case
Zillow Offers: Winning Online Real Estate 2.0
By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically...
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Keywords:
Real Estate;
Corporate Culture;
Intermediation;
Brokerage;
Startup;
Evaluating Business Investments;
Property;
Information Technology;
Business Model;
Expansion;
Business Startups;
Real Estate Industry;
Media and Broadcasting Industry;
United States
Viceira, Luis, Marco Di Maggio, and Allison Ciechanover. "Zillow Offers: Winning Online Real Estate 2.0." Harvard Business School Case 220-021, August 2019. (Revised April 2021.)
- March 2014
- Case
Managing Change at Axis Bank (A)
By: Paul Healy and Rachna Tahilyani
Axis Bank is India's third largest private sector bank. In April 2009, Shikha Sharma, an outsider, was appointed as its CEO. She took over from a person who had overseen ten years of rapid growth at the bank. The selection of an outsider as the new CEO surprised many...
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Keywords:
Change Management;
Transformation;
Organizational Culture;
Organizational Change and Adaptation;
Leadership Style;
Leading Change;
Valuation;
Finance;
Banks and Banking;
Financial Services Industry;
Banking Industry;
India
Healy, Paul, and Rachna Tahilyani. "Managing Change at Axis Bank (A)." Harvard Business School Case 114-082, March 2014.
- July 2004 (Revised December 2004)
- Case
RelayHealth
By: Joseph B. Lassiter III and Elizabeth Kind
RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors...
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Keywords:
Communication Technology;
Internet and the Web;
Consumer Behavior;
Entrepreneurship;
Health Care and Treatment;
Growth and Development Strategy;
Health Industry;
Telecommunications Industry
Lassiter, Joseph B., III, and Elizabeth Kind. "RelayHealth." Harvard Business School Case 805-021, July 2004. (Revised December 2004.)
- Research Summary
Overview
Yanhua Bird's research encompasses two streams: (1) entrepreneurship and social innovation — how the design and structure of alternative forms of enterprises influence their activities and success, with a focus on peer-to-peer markets and social enterprises, and (2)...
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