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Show Results For
-
All HBS Web
(11,498)
- People (55)
- News (3,394)
- Research (5,087)
- Events (84)
- Multimedia (125)
- Faculty Publications (2,486)
- November 1992 (Revised April 1995)
- Case
Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign
By: V. Kasturi Rangan and Jayne D. Kramer
In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis....
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Keywords:
Advertising Campaigns;
Social Marketing;
Corporate Social Responsibility and Impact;
Research;
Environmental Sustainability;
Welfare
Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign." Harvard Business School Case 593-062, November 1992. (Revised April 1995.)
- 28 Oct 2013
- News
Case Study: The Nuts and Bolts of Nightlife
- 13 Mar 2017
- News
You’re Not Busy, You’re Just Rude
- 15 Oct 2021
- News
Where’s All Your Stuff? It’s Complicated.
- 14 Jun 2023
- Research & Ideas
Four Steps to Building the Psychological Safety That High-Performing Teams Need
lockdown. When workers stayed silent due to feeling unsafe or undervalued, disaster struck: Consider the spectacular implosion of New York Governor Andrew Cuomo’s administration after it came to light that...
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Keywords:
by Kara Baskin
- January 2022 (Revised July 2022)
- Case
Leonard Bernstein: Changing the World
By: Robert Simons and Shirley Sun
This case traces the rise of Leonard Bernstein from a middle-class family in Boston to the conductor of the New York Philharmonic Orchestra. The case describes how he studied music intensely as a young man and developed mentors to open doors for him. As his fame grew,...
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Keywords:
Impact;
Personal Development and Career;
Music Industry;
Entertainment and Recreation Industry
Simons, Robert, and Shirley Sun. "Leonard Bernstein: Changing the World." Harvard Business School Case 122-056, January 2022. (Revised July 2022.)
- 25 Feb 2019
- Research & Ideas
How Gender Stereotypes Kill a Woman’s Self-Confidence
“occupational sorting,” with men choosing careers that pay higher wages than women do, labor economists say. For example, women represent only 26 percent of US workers employed in computer and math jobs, according to the Department of...
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Keywords:
by Dina Gerdeman
- 26 Jan 2024
- Blog Post
Access real-world employment data from HBS alumni with the Career Trends tool
Negotiating a job offer in a new industry or function? Wondering if a change in location might impact your base salary? Joining a startup and wanting to benchmark your equity offer? Use the Career Trends...
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- 21 Aug 2023
- Book
You’re More Than Your Job: 3 Tips for a Healthier Work-Life Balance
The days of sticking with one job through retirement are long gone. Younger workers are prioritizing happiness over workplace loyalty, often out of necessity. Harvard Business School senior lecturer Christina Wallace offers a roadmap for this rebalance in her View Details
Keywords:
by Kara Baskin
- 09 Apr 2014
- News
Power suits
- May 2019
- Case
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)
By: John A. Quelch and Katherine B. Hartman
The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product...
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Keywords:
Brands and Branding;
Product Development;
Management;
Product Marketing;
Product Positioning;
Marketing Strategy;
Partners and Partnerships;
Food and Beverage Industry
Quelch, John A., and Katherine B. Hartman. "Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)." Harvard Business School Brief Case 919-521, May 2019.
- October 1992 (Revised June 1994)
- Case
American Airlines, Inc.: Proposal for a Three-Class Transcon Service
American Airlines, Inc., the largest airline in the United States, is considering a proposal to enhance its flagship New York JFK - Los Angeles transcontinental service from a two-class (first and coach) to a three-class (first, business, and coach) product. The...
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Keywords:
Organizational Change and Adaptation;
Marketing Strategy;
Air Transportation Industry;
United States
Dhebar, Anirudh S. "American Airlines, Inc.: Proposal for a Three-Class Transcon Service." Harvard Business School Case 593-042, October 1992. (Revised June 1994.)
- 24 Sep 2020
- Blog Post
Introducing the HBS Heartland Club
In the traditional sense of the term, the Heartland has referred to any U.S. state that doesn’t touch an ocean. At HBS, the Heartland Club’s focus is even broader. Our focus is on specific regions in the United States that are underrepresented in the HBS student body....
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PRESENCE
New York Times bestseller, Wall Street Journal bestseller, Washington Post bestseller, Chicago Tribune bestseller, Publishers Weekly bestseller, USA Today bestseller, Amazon "Best Books of December" pick and... View Details
- October 2010 (Revised June 2014)
- Case
Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard
By: Robert S. Kaplan and Ricardo Reisen de Pinho
A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align...
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Keywords:
Business Cycles;
Developing Countries and Economies;
Management Teams;
Leadership;
Balanced Scorecard;
Strategic Planning;
Balance and Stability;
Motivation and Incentives;
Communication Strategy;
Competitive Advantage;
Auto Industry;
Brazil;
Germany
Kaplan, Robert S., and Ricardo Reisen de Pinho. "Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard." Harvard Business School Case 111-049, October 2010. (Revised June 2014.)
- May 2016 (Revised May 2017)
- Case
Supply Chain Finance at Procter & Gamble
By: Benjamin C. Esty, E. Scott Mayfield and David Lane
In April 2013, Procter & Gamble (P&G), the world’s largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving suppliers the...
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Keywords:
Working Capital;
Supply Chain Finance;
Corporate Treasury;
Consumer Packaged Goods;
Supply Chain;
Supplier Relationships;
Banking;
Liquidity;
Accounts Payable;
Financial Reporting;
Cash Flow;
Cost Management;
Banks and Banking;
Financial Strategy;
Multinational Firms and Management;
Supply Chain Management;
Accrual Accounting;
Value Creation;
Consumer Products Industry;
Forest Products Industry;
United States;
Brazil
Esty, Benjamin C., E. Scott Mayfield, and David Lane. "Supply Chain Finance at Procter & Gamble." Harvard Business School Case 216-039, May 2016. (Revised May 2017.)
- 20 Apr 2023
- Blog Post
Tackle the First 90 Days of Your Next Role: A 5 Step Process for Success on the Job
will be interacting with on a regular basis in your new role and who else within the company you should connect with to gain their insights or to prepare for future collaboration. Then craft your questions for these conversations View Details
- December 2007 (Revised December 2008)
- Case
China Netcom: Corporate Governance in China (A)
By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Ning Xiangdong and Tracy Manty
With its dual listings on the Hong Kong stock market and New York Stock Exchange, state-owned enterprise, China Netcom was mandated to meet the listing requirements of these exchanges. From this initial step, China Netcom's Chairman, Zhang Chunjiang, began a program...
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Keywords:
Corporate Governance;
State Ownership;
Public Ownership;
Financial Markets;
Capital Markets;
Telecommunications Industry;
China
Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Ning Xiangdong, and Tracy Manty. "China Netcom: Corporate Governance in China (A)." Harvard Business School Case 308-027, December 2007. (Revised December 2008.)
- 24 Mar 2013
- News