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- October 1988 (Revised November 1988)
- Case
Pioneer Hi-Bred: New Directions
By: Ray A. Goldberg
Keywords:
Agriculture and Agribusiness Industry
Goldberg, Ray A. "Pioneer Hi-Bred: New Directions." Harvard Business School Case 589-056, October 1988. (Revised November 1988.)
- October 1988
- Article
Managerial Influences in the Implementation of a New Technology
By: D. A. Leonard and I. Deschamps
Leonard, D. A., and I. Deschamps. "Managerial Influences in the Implementation of a New Technology." Management Science 34, no. 10 (October 1988): 1–13.
- September 1988 (Revised June 1993)
- Case
Ring Medical
Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized....
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Rangan, V. Kasturi. "Ring Medical." Harvard Business School Case 589-046, September 1988. (Revised June 1993.)
- August 1988 (Revised September 1995)
- Background Note
Case Teaching at Harvard Business School: Some Advice for New Faculty
Applegate, Lynda M. "Case Teaching at Harvard Business School: Some Advice for New Faculty." Harvard Business School Background Note 189-062, August 1988. (Revised September 1995.)
- August 1988 (Revised March 1990)
- Teaching Note
Manufacturers Hanover Corp.: The New Information Technology Organization (A), (B), and (C), Teaching Note
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new...
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Keywords:
Marketing Strategy;
Music Entertainment;
Advertising Campaigns;
Sports;
Advertising Industry;
Apparel and Accessories Industry;
Sports Industry
Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
- August 1988 (Revised March 1990)
- Case
Manufacturers Hanover Corp.: The New Information Technology Organization (C)
Applegate, Lynda M. "Manufacturers Hanover Corp.: The New Information Technology Organization (C)." Harvard Business School Case 189-051, August 1988. (Revised March 1990.)
- August 1988 (Revised January 1992)
- Case
Hewlett-Packard (A): Organizing New Product Sales Channels--1986
By: V. Kasturi Rangan and Joseph G. Finegold
Rangan, V. Kasturi, and Joseph G. Finegold. "Hewlett-Packard (A): Organizing New Product Sales Channels--1986." Harvard Business School Case 589-019, August 1988. (Revised January 1992.)
- August 1988 (Revised January 1992)
- Case
Hewlett-Packard (B): Organizing New Product Sales Channels--1987
Rangan, V. Kasturi. "Hewlett-Packard (B): Organizing New Product Sales Channels--1987." Harvard Business School Case 589-020, August 1988. (Revised January 1992.)
- August 1988 (Revised February 1992)
- Case
Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)
By: V. Kasturi Rangan and Jon Skofic
Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what...
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Keywords:
Acquisition;
Decision Choices and Conditions;
Corporate Entrepreneurship;
Human Resources;
Crisis Management;
Resource Allocation;
Production;
Competition;
Auto Industry;
Motorcycle Industry;
Japan;
United Kingdom
Rangan, V. Kasturi, and Jon Skofic. "Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)." Harvard Business School Case 589-013, August 1988. (Revised February 1992.)
- August 1988 (Revised April 1998)
- Case
IBM 360: Giant as Entrepreneur
By: Joseph L. Bower
Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this...
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Keywords:
Change Management;
Corporate Entrepreneurship;
Financial Management;
Investment;
Organizational Change and Adaptation;
Organizational Structure;
Problems and Challenges;
Competitive Strategy;
Information Technology Industry
Bower, Joseph L. "IBM 360: Giant as Entrepreneur." Harvard Business School Case 389-003, August 1988. (Revised April 1998.)
- August 1988 (Revised August 1989)
- Case
Poletown Dilemma, The
By: Thomas R. Piper
Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,...
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Keywords:
Factories, Labs, and Plants;
Business and Government Relations;
Corporate Social Responsibility and Impact;
Business Offices;
Management Teams;
Restructuring;
Economics;
Auto Industry;
Michigan
Piper, Thomas R. "Poletown Dilemma, The." Harvard Business School Case 389-017, August 1988. (Revised August 1989.)
- June 1988
- Teaching Note
Marginalism in the State of New York, Teaching Note
- January 1988 (Revised April 1989)
- Background Note
Europe's New Industrial Revolution
By: Malcolm S. Salter and Roy V. Eales
Salter, Malcolm S., and Roy V. Eales. "Europe's New Industrial Revolution." Harvard Business School Background Note 388-099, January 1988. (Revised April 1989.)
- December 1987 (Revised March 1990)
- Case
Manufacturers Hanover Corp.: The New Information Technology Organization (A)
By: Lynda M. Applegate and Donna B. Stoddard
Applegate, Lynda M., and Donna B. Stoddard. "Manufacturers Hanover Corp.: The New Information Technology Organization (A)." Harvard Business School Case 188-037, December 1987. (Revised March 1990.)
- December 1987 (Revised March 1990)
- Case
Manufacturers Hanover Corp.: The New Information Technology Organization (B)
By: Lynda M. Applegate and Donna B. Stoddard
Applegate, Lynda M., and Donna B. Stoddard. "Manufacturers Hanover Corp.: The New Information Technology Organization (B)." Harvard Business School Case 188-038, December 1987. (Revised March 1990.)
- Article
'Making Book Against Oneself,' the Independence Axiom, and Non-Linear Utility Theory
By: Jerry R. Green
An individual with known preferences over lotteries can be led to accept random wealth distributions different from his initial endowment by a sequential process in which some uncertainty is resolved and he is offered a new lottery in place of the remaining...
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Green, Jerry R. "'Making Book Against Oneself,' the Independence Axiom, and Non-Linear Utility Theory." Quarterly Journal of Economics 102, no. 4 (November 1987): 785–796.
- September 1987 (Revised December 1996)
- Case
Patten Corp.
Forbes Magazine criticized the revenue recognition policy of Patten Corp. As a result, the company's stock price dropped by a significant amount. The students are asked to discuss if the criticism by Forbes is justified, and if not, what the company should do.
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Keywords:
Fair Value Accounting;
Financial Statements;
Budgets and Budgeting;
Problems and Challenges;
Financial Condition;
Spending;
Revenue;
Planning;
Quality;
Stocks;
Journalism and News Industry
Palepu, Krishna G. "Patten Corp." Harvard Business School Case 188-027, September 1987. (Revised December 1996.)
- Article
Managing Across Borders: New Organizational Responses
By: Christopher A. Bartlett and S. Ghoshal
Bartlett, Christopher A., and S. Ghoshal. "Managing Across Borders: New Organizational Responses." MIT Sloan Management Review 29, no. 1 (Fall 1987): 43–54. (Also in The History of Management Thought, edited by Peter J. Buckley, Ashgate Publishing, 2002; and in Smart Globalization: Designing Global Strategies, Creating Global Networks, edited by Anil K. Gupta and Eleanor Westney, San Francisco: Jossey-Bass Publishers, 2003.)