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- 01 Sep 2018
- News
The True Value of a Tweet
inherently like the brand in the offline sense of the word more than those who haven’t. And we don’t know what would have happened if they hadn’t liked the brand on Facebook. We did a series of studies to try to disentangle that. And we...
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Jen McFarland Flint
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
insight can help calibrate the optimal level of price promotion offers. Experience also reveals proxies: in tough times, some marketers use research results from Sweden as a proxy for Scandinavia, rather than conducting the same research...
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by John Quelch
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
will not survive are the retailers that are more like a warehouse, or just physical repositories of goods. Real estate is too expensive for that purpose. The opportunity to think about online and offline as complementary channels has...
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- 01 Apr 2000
- News
Getting the Message
different ads -- yours relevant to your areas of interest and mine targeted to my areas of interest." Beyond helping advertisers precisely target Web users, the technology is also able to report -- in real time -- how the ads performed. "Historically, data provided to...
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Susan Young
- 04 Dec 2007
- First Look
First Look: December 4, 2007
clubs," we show that 1) fees serve as a signal of price discounts, such that stores that charge fees are perceived as offering better deals for identical items; 2) the presence of fees can increase consumer spending and overall store...
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Martha Lagace
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
retailers’ annual sales, so it is a critical time to get retail execution right. Dynamic pricing strategies must be carefully executed to maximize margins while driving volume. Inventory turns must be carefully monitored so that physical...
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- 19 Apr 2016
- First Look
April 19, 2016
a friend likes a brand, in the offline sense. Taken together, five experiments and two meta-analyses (N > 14,000) suggest that turning “liking” into improved brand attitudes and increased purchasing by either consumers or their friends...
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Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
the scientists themselves. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52220 January 2017 American Economic Review Are Online and Offline Prices Similar? Evidence from Large...
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Sean Silverthorne
- 25 May 2010
- First Look
First Look: May 25
MaterialsHarvard Business School Executive Education: Balancing Online and Offline Marketing John Deighton and Leora KornfeldHarvard Business School Case 510-091 How does a small business set its online media budget? The HBS Executive...
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Martha Lagace
- 08 Jul 2014
- First Look
First Look: July 8
directors appointed in response to demands by activists. Using a sample of 1,969 activism events over the period 2004-2012, we identify 824 activist directors. We find that activists are more likely to gain board seats at smaller firms and those with weaker stock View Details
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Carmen Nobel
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
did not apply. For all practical purposes, Musalem had only one customer for his company’s Hep C medicine: Mexico’s public health system and the National Pricing Commission that set prices annually for the...
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Dina Gerdeman
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
is that bad guys have so much data that they just haven’t gotten to yours,” says Thomas. It’s easy to steal your credit card. “The only hard part is using it without tipping anybody off.” There is evidence of the relative ease of these crimes in the View Details
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Dan Morrell; illustrations by Victo Ngai
- Web
Print View - Course Catalog
Organizational Behavior Lakshmi Ramarajan Spring2025 Q3Q4 3.0 Power and Influence for Positive Impact Organizational Behavior Julie Battilana,Deborah Winshel Fall2024 Q1 1.5 The Power of DEI: Harnessing Talent and Opportunity for Enduring Success General Management...
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