Filter Results
:
(4,374)
Show Results For
-
All HBS Web
(4,374)
- People (4)
- News (1,296)
- Research (1,847)
- Events (38)
- Multimedia (99)
- Faculty Publications (1,206)
Show Results For
-
All HBS Web
(4,374)
- People (4)
- News (1,296)
- Research (1,847)
- Events (38)
- Multimedia (99)
- Faculty Publications (1,206)
- File
Online Appendix
- File
Online Appendix
- January 2001
- Background Note
Online Brokers
By: Thomas R. Eisenmann and Alastair Brown
Describes online brokers, companies that use the Internet to help clients identify prospective trading partners and sometimes help their clients complete transactions. First, summarizes the various ways that online brokers create value for their clients. Then analyzes...
View Details
Eisenmann, Thomas R., and Alastair Brown. "Online Brokers." Harvard Business School Background Note 801-307, January 2001.
- November–December 2014
- Article
Accountable? The Problems and Solutions of Online Ad Optimization
By: Benjamin Edelman
Online advertising might seem to be the most measurable form of marketing ever invented.
Comprehensive records can track who clicked what ad—and often who saw what ad—to compare
those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking...
View Details
Keywords:
Online Advertising;
Fraud;
Optimization;
Incentives;
Digital Marketing;
Contracts;
Marketing Strategy;
Organizational Design
Edelman, Benjamin. "Accountable? The Problems and Solutions of Online Ad Optimization." IEEE Security & Privacy 12, no. 6 (November–December 2014): 102–107.
- File
Online Appendix
- Link
Online Appendix
- February 2021
- Article
Trust and Disintermediation: Evidence from an Online Freelance Marketplace
By: Grace Gu and Feng Zhu
As an intermediary improves trust between the two sides of its market to facilitate matching and transactions, it faces an increased risk of disintermediation: with sufficient trust, the two sides may circumvent the intermediary to avoid the intermediary’s fees. In...
View Details
Keywords:
Disintermediation;
Intermediaries;
Online Marketplace;
Platform Strategy;
Trust;
Marketplace Matching;
Digital Platforms
Gu, Grace, and Feng Zhu. "Trust and Disintermediation: Evidence from an Online Freelance Marketplace." Management Science 67, no. 2 (February 2021): 794–807.
- December 2000
- Background Note
Online Retailers
By: Thomas R. Eisenmann and Alastair Brown
Describes online retailers, companies that use the Internet to sell physical goods. Defines online retailers and describes different ways to categorize them. Explores their economic model and value proposition for consumers in comparison with offline retailers. Next,...
View Details
Eisenmann, Thomas R., and Alastair Brown. "Online Retailers." Harvard Business School Background Note 801-306, December 2000.
- Link
Online Appendix
- Web
Negotiation Course Online | HBS Online
anything in between. Matt C.US Navy What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of leadership...
View Details
- Article
Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers
By: Alberto Cavallo
Online prices are increasingly used for measurement and research applications, yet little is known about their relation to prices in physical stores, where most retail transactions occur. I conduct the first large-scale comparison of prices simultaneously collected...
View Details
Keywords:
Online Prices;
Offline Prices;
Multi-channel Retailers;
Price;
Internet and the Web;
Measurement and Metrics;
Retail Industry
Cavallo, Alberto. "Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers." American Economic Review 107, no. 1 (January 2017): 283–303.
- Web
Online Business Analytics Course | HBS Online
business problems. Meet Arjun, an HBS Online participant who took Business Analytics to better understand content creation research in his industry Arjun BhandegaonkarFilm studio executive Strengthen your analytical skills before pursuing...
View Details
- May 2018
- Article
Using Online Prices for Measuring Real Consumption Across Countries
By: Alberto Cavallo, Erwin Diewert, Robert C. Feenstra, Robert Inklaar and Marcel P. Timmer
We show that online prices can be used to construct quarterly purchasing power parities (PPPs) with a closely matched set of goods and identical methodologies in a variety of developed and developing countries. Our results are close to those reported by the...
View Details
Keywords:
Purchasing Power Parity;
International Economy;
Online Prices;
Billion Prices Project;
Economics;
Macroeconomics;
Price;
Internet and the Web;
Spending;
Economy;
Global Range;
Measurement and Metrics
Cavallo, Alberto, Erwin Diewert, Robert C. Feenstra, Robert Inklaar, and Marcel P. Timmer. "Using Online Prices for Measuring Real Consumption Across Countries." AEA Papers and Proceedings 108 (May 2018): 483–487.
- Web
Strategy Execution Online Course | HBS Online
found HBS Online's courses to be immediately applicable to my work, and they’ve made me a more productive member of our strategic team. Laura WingateStrategy Execution Participant What You Earn Certificate of Completion Boost your resume with a Certificate of...
View Details
- Web
Online Management Course | HBS Online
of Diversity Pipeline Programs, Boston Public Schools What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your...
View Details
- March 1998 (Revised March 1999)
- Case
Dell Online
By: V. Kasturi Rangan and Marie Bell
Dell started online commerce for its PCs in 1996, and by 1997 had achieved a sales rate of $3 million a day. The case describes the internal process that led to these dramatic results and poses the question of how the firm should leverage this activity to meet Michael...
View Details
Keywords:
Consumer Behavior;
Market Transactions;
Goals and Objectives;
Business Processes;
Distribution Channels;
Internet and the Web;
Information Infrastructure;
Competitive Advantage;
Computer Industry;
Retail Industry
Rangan, V. Kasturi, and Marie Bell. "Dell Online." Harvard Business School Case 598-116, March 1998. (Revised March 1999.)
- Web
Financial Accounting Online Course | HBS Online
What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of finance and accounting Earn by: completing any...
View Details
- 2018
- Working Paper
Need for Speed: The Impact of Website Performance on Online Retail
By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
The share of e-commerce sales is rapidly increasing and so are the associated losses generated by website outages and slow websites. We leverage novel retail and website performance data to investigate the impact of website performance on online sales. This question is...
View Details
Keywords:
Online Retail;
Quasi-experiments;
Abandonment;
Synthetic Control;
Internet and the Web;
Performance;
Service Operations
Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Need for Speed: The Impact of Website Performance on Online Retail." Working Paper, October 2018.
- Awards
ISA RALPH GOMORY BEST INDUSTRY STUDIES PAPER AWARD
By: Antonio Moreno
Finalist for the 2018 Ralph Gomory Best Industry Studies Paper Award from the Industry Studies Association with Santiago Gallino for their paper, "The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment" (Manufacturing & Service...
View Details
- Web
Online Leadership Principles Course | HBS Online
HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of leadership and management Earn by: completing any three courses within this subject area to earn a Certificate of Specialization Learn More...
View Details