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All HBS Web
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- Faculty Publications (779)
Show Results For
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All HBS Web
(4,569)
- Faculty Publications (779)
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- December 1996 (Revised June 1998)
- Case
Midnight Networks, Inc.
- January 1996
- Case
Outrage in Cyberspace: CompuServe and the GIF Patent
- November 1995
- Case
InterZine Productions, Inc.
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
- Research Summary
Branding in Digital and Social Media
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- Research Summary
Creating and Consuming Brand Meaning
- Research Summary
Crowdsourced reviews
To determine whether online consumer reviews influence the way that reputation is formed, Professor Luca has combined reviews from the website Yelp.com with public restaurant data. He has shown that a one-star increase in Yelp ratings results in a 5- to 9-percent... View Details
- Teaching Interest
Developing Yourself as a Leader
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Emotional Experience, Expression, and Regulation
Once considered irrational, emotions often exert a more profound influence on decision-making and workplace outcomes than logic or reason. Professor Brooks studies emotional experience, emotional expression, and how individuals can regulate their emotions... View Details
- Teaching Interest
Harvard Business Analytics Program
The Harvard Business Analytics Program is offered through a collaboration between Harvard Business School (HBS), the John A. Paulson School of Engineering and Applied Sciences (SEAS), and the Faculty of Arts and Sciences (FAS).
Designed for... View Details
- Research Summary
Making Markets Work: An Executive Education Program for Africa
- Research Summary
Managing in an Information Age
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Teaching Interest
Online Teaching
- Aug 2014
- Conference Presentation
Online Word of Mouth and Product Quality Disagreement
- Teaching Interest
Overview
- Teaching Interest
Overview
- Teaching Interest