Show Results For
-
All HBS Web
(4,568)
- Faculty Publications (780)
Show Results For
-
All HBS Web
(4,568)
- Faculty Publications (780)
Online →
- Teaching Interest
Overview
- Research Summary
Overview
- Research Summary
Overview
- Research Summary
Overview
Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details
- Research Summary
Overview
- Research Summary
Overview
- Research Summary
Overview
- Research Summary
Overview
- Research Summary
Overview
- Research Summary
Overview
- Research Summary
Overview
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- Forthcoming
- Article
Sampling Bias in Entrepreneurial Experiments
- Teaching Interest
Scaling Ventures, HBS Online
- Forthcoming
- Article
Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs
- Teaching Interest
The Business of Entertainment, Media, and Sports (Executive Education)
- Forthcoming
- Book
The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
- Research Summary
The limits of reviews
Consumer reviews are an important source of information in the digital age. Yet there are limits to the role that reviews can play. In a case study, Professor Luca discusses the limits of reviews and how companies can create more comprehensive reputation systems... View Details
- Research Summary
The Psychology of Conversation
Conversation is a profound part of the human experience. To share our ideas, thoughts, and feelings with each other, we converse face to face and remotely—via phone, email, text message, online comment boards, and in contracts. Conversations form the bedrock of our... View Details
- Aug 2010
- Conference Presentation
You Are Who You Befriend: Spillover Effects of Online Identities
- ←
- 39