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Show Results For
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All HBS Web
(481)
- News (85)
- Research (349)
- Events (3)
- Multimedia (3)
- Faculty Publications (137)
- 06 Feb 2007
- First Look
First Look: February 6, 2007
consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an increasingly fractured media landscape and various media format's ability to capture advertising dollars. Both...
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Martha Lagace
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and...
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- 12 May 2009
- First Look
First Look: May 12, 2009
world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their television screens. By April 2009,...
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Martha Lagace
- 07 Mar 2017
- First Look
First Look at New Research, March 7
Foe? (A) Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace, and online sales expanded rapidly. Over time, X...
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Sean Silverthorne
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
he continues. “This company’s service allows e-mail messages to be sent from anywhere in the world to a post office near the addressee’s home, printed out as a letter, stuffed in an envelope, and delivered in just a few days. They’re even selling View Details
- 14 Jan 2014
- First Look
First Look: January 14
physical assets (such as health records); combining data within and across industries (to, say, coordinate supply chains); trading data (as mobile providers do with information on users' whereabouts); and codifying best-in-class capabilities (such as View Details
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Sean Silverthorne
- 18 Sep 2007
- First Look
First Look: September 18, 2007
with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York one week later. Only four months earlier, CBS Corp. and Time...
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Martha Lagace
- 26 Jan 2016
- First Look
January 26, 2016
Private Equity Finance Vignettes: 2016 This case contains four vignettes that provide an introduction to the issues covered in the course, Private Equity Finance. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/216005-PDF-ENG Harvard Business School Case...
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Sean Silverthorne
- 28 Jan 2014
- First Look
First Look: January 28
interactive online demonstration enables first-hand exploration of the parameter space (www.mpmlab.org/groups), and available source code (supplementary materials) provides a guide to implementing psychological agent-based models....
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Sean Silverthorne
- 18 Aug 2009
- First Look
First Look: August 18
these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be happy—may have the perverse consequence of decreasing charitable...
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Martha Lagace
- 23 Feb 2010
- First Look
First Look: Feb. 23
significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising management and...
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Martha Lagace
- 08 May 2007
- First Look
First Look: May 8, 2007
present on both search engines. Download the paper: http://www.benedelman.org/publications/cycling-060703.pdf Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords Authors:Benjamin...
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Martha Lagace
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
1980), serve on the board of directors of Olatec. OCTOBER 26 In January 2020, Meredith Oppenheim (MBA 2001) launched Vitality Society, an online community serving people “60 and better” that puts her 30-year dedication to older people to...
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- Web
Podcast - Managing the Future of Work
job position—or spending a lot of professional resources or fees to search firms, they emphasize minimizing the number of candidates that are considered and minimizing the time taken to fill a position. That logic gets embedded in their applicant-tracking system—their...
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