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All HBS Web
(2,888)
- People (4)
- News (919)
- Research (1,163)
- Events (18)
- Multimedia (46)
- Faculty Publications (474)
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- Article
Doing Business with Strangers: Reputation in Online Service Marketplaces
By: Antonio Moreno and Christian Terwiesch
Online service marketplaces allow service buyers to post their project requests and service providers to bid for them. To reduce the transactional risks, marketplaces typically track and publish previous seller performance. By analyzing a detailed transactional data...
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Moreno, Antonio, and Christian Terwiesch. "Doing Business with Strangers: Reputation in Online Service Marketplaces." Information Systems Research 25, no. 4 (December 2014): 865–886.
- June 2013
- Background Note
Mobilizing an Online Business
By: Peter Coles and Benjamin Edelman
Entrepreneurs starting online businesses often need to mobilize multiple sets of users or customers, each of whom hesitates to participate unless others join also. This case presents several challenges with similar structure.
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Keywords:
Mobilization Strategy;
Network Effects;
Platforms;
Internet;
Entrepreneurship;
Strategy;
Two-Sided Platforms;
Technology Adoption;
Innovation Strategy;
Information Technology Industry;
Telecommunications Industry;
Computer Industry
Coles, Peter, and Benjamin Edelman. "Mobilizing an Online Business." Harvard Business School Background Note 913-061, June 2013. (request a courtesy copy.)
- Web
Online Business Analytics Course | HBS Online
business problems. Meet Arjun, an HBS Online participant who took Business Analytics to better understand content creation research in his industry Arjun BhandegaonkarFilm...
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- Web
Business Finance Course Online | HBS Online
should I list my certificate on my resume? +– Once you've earned your Certificate of Completion, list it on your resume along with the date of completion: Harvard Business School Online Certificate in...
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- Web
Online Business Strategy Course | HBS Online
program. How should I list my certificate on my resume? +– Once you've earned your Certificate of Completion, list it on your resume along with the date of completion: Harvard Business School Online...
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- Web
Business Economics Online Course | HBS Online
of age, proficient in English, and committed to learning and engaging with fellow participants throughout the course. Learn about bringing this course to your organization. Learner Stories 76% found HBS Online to be more impactful than...
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- Web
Online Business Strategy Courses | HBS Online
to doing the right thing. Mayank DubeyManager, Marketing CommunicationsSustainable Business Strategy What sets HBS Online apart? Our flexible, online programs are designed to...
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- Web
Online Business Essential Courses | HBS Online
Boost your resume by completing an HBS Online course. Credential of Readiness Prove your mastery of business fundamentals by completing the three-course CORe curriculum. Learn More About What You Earn What...
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- 22 Dec 2015
- Blog Post
HBS Takes Business Education Online
Last year, HBS replaced its previous week-long residential pre-MBA program, Analytics, with HBX’s Credential of Readiness (CORe) program, an online primer on the fundamentals of business that is open to...
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Online Business Courses & Certifications | HBS Online
Featured Program 7 Courses Credential of Leadership, Impact, and Management in Business (CLIMB) CLIMB enables new and experienced leaders to ignite their careers with a combination of vital and forward-looking View Details
- Web
Online Business in Society Courses | HBS Online
weeks, 7-9 hrs/weekApply by March 18$1,750Certificate Complete any three courses within this subject area to earn a Certificate of Specialization in business in society What You Earn Certificate Boost your resume by completing an HBS...
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- November 2013
- Case
Groupon for Local Businesses
By: Thales Teixeira and Leora Kornfeld
Local businesses' experiences with using Groupon to promote themselves ran the gamut of roaring success to absolute failure. Why is there such a large range in outcomes for firms that used daily deal sites such as Groupon? This case examines the effectiveness of online...
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Keywords:
Online Business;
Online Marketing;
Digital Marketing;
Marketing;
Advertising Industry;
North and Central America
Teixeira, Thales, and Leora Kornfeld. "Groupon for Local Businesses." Harvard Business School Case 514-047, November 2013.
- Web
Online Business Courses for Organizations | HBS Online
Subjects Why Us Learning Model Programs Request Info Harvard Business School Online offers certificate and credential programs that help your employees master essential View Details
- 2010
- Article
Competing against Online Sharing
By: Ramon Casadesus-Masanell and Andres Hervas-Drane
This paper aims to explore online sharing of copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future.
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Keywords:
Consumers;
Computer Networks;
Resource Sharing;
Online Operations;
Internet and the Web;
Copyright;
Networks;
Business Model;
Music Industry
Casadesus-Masanell, Ramon, and Andres Hervas-Drane. "Competing against Online Sharing." Management Decision 48, no. 8 (2010): 1247–1260.
- 9 AM – 10 AM EDT, 16 Oct 2019
- HBS Online
HBS Online Business Analytics
Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies.
Program Dates: October 16, 2019 - December 11, 2019
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- 9 AM – 10 AM EDT, 07 Aug 2019
- HBS Online
HBS Online Business Analytics
Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies.
Program Dates: August 7, 2019 - October 2, 2019
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- 9 AM – 10 AM EST, 09 Jan 2019
- HBS Online
HBS Online Business Analytics
Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies.
Program Dates: January 9, 2019 - March 6, 2019
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