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Show Results For
-
All HBS Web
(2,887)
- People (4)
- News (919)
- Research (1,167)
- Events (18)
- Multimedia (47)
- Faculty Publications (484)
- 01 Feb 2001
- News
HBS and Stanford in Online Collaboration
HBS and Stanford University are teaming up to explore online executive management education. The new collaboration between these pioneers in electronic learning is designed to create a distribution platform for nondegree courses....
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- September 2003 (Revised May 2006)
- Case
Eyeblaster: Enabling the Next Generation of Online Advertising
By: Elie Ofek
Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting...
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Keywords:
Business Model;
Marketing Strategy;
Market Entry and Exit;
Performance Evaluation;
Digital Marketing;
Growth and Development Strategy
Ofek, Elie. "Eyeblaster: Enabling the Next Generation of Online Advertising." Harvard Business School Case 504-005, September 2003. (Revised May 2006.)
- Web
Privacy Policy & Legal Info | HBS Online
Privacy Notice SMS Terms Terms of Use FERPA Community Values & Honor Code Trademark Notice Cookies Harvard Business School Online Privacy Notice If you have questions about this notice, our handling of your...
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- December 2017
- Teaching Note
Yemeksepeti: Growing and Expanding the Business Model through Data
By: William R. Kerr and Alexis Brownell
Teaching Note for HBS No. 817-095.
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- September 2006
- Tutorial
Management Control Process - Online Tutorial
By: David F. Hawkins
Introduces the Management Control Process by detailing its six components: 1) the management control environment, 2) organizational structure and responsibilities, 3) information and communication, 4) management control systems, 5) incentives, and 6) monitoring....
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- Article
Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide
By: Iavor Bojinov and Somit Gupta
In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies...
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Keywords:
A/B Testing;
Experimentation;
Data-driven Culture;
Product Development;
Innovation and Invention;
Digital Transformation
Bojinov, Iavor, and Somit Gupta. "Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide." Harvard Data Science Review, no. 4.3 (Summer, 2022).
- April 2015
- Teaching Note
International Macroeconomics — An Online Tutorial
By: Laura Alfaro and Elizabeth A. Meyer
This is the Teaching Note to accompany "International Macroeconomics", HBS Tutorial 715-702.
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- April 2011
- Case
Online Portals: Searching and Shaping Opportunities
The case illustrates the strategic history of the internet portal business.
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Gavetti, Giovanni M., and John Lafkas. "Online Portals: Searching and Shaping Opportunities." Harvard Business School Case 711-528, April 2011.
- 13 Nov 2015
- News
Lawmakers Ask for Information About Online Lenders
- November 2014
- Case
Taryn Rose Launches Dresr: Street Marketing a Luxury Brand
By: Lena G. Goldberg, Marcel Saucet and Christine Snively
Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping...
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- 2016
- Working Paper
Meet the Oligarchs: Business Legitimacy, State Capacity and Taxation
By: Rafael Di Tella, Juan Dubra and Alejandro Lagomarsino
We analyze the role of people’s beliefs about the rich in the determination of public policy in the context of a randomized online survey experiment. A question we study is the desirability of government-private sector meetings, a variable we argue is connected to...
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Keywords:
Business Legitimacy;
State Capacity;
Meetings;
Taxes;
Top 1%;
Regulation;
Prejudice and Bias;
Values and Beliefs;
Taxation;
Business and Government Relations
Di Tella, Rafael, Juan Dubra, and Alejandro Lagomarsino. "Meet the Oligarchs: Business Legitimacy, State Capacity and Taxation." Harvard Business School Working Paper, No. 17-046, December 2016.
- 9 AM – 10 AM EDT, 27 Mar 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: March 27, 2019 - May 8, 2019
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- 23 Sep 2013
- News
That Online Review May Really Be Too Good to Be True
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
they are surprised by the effects of these decision settings. I think it is useful for online retailers to know that there can be benefits to showing same-category options on a specific product page.” Related Reading: Neuroeconomics:...
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- January 2011
- Teaching Note
Online Pet Supply Retailing (TN)
By: Tom Nicholas
Teaching Note for 809-117.
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- 01 Dec 2014
- News