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Show Results For
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All HBS Web
(1,299)
- People (2)
- News (392)
- Research (521)
- Events (11)
- Multimedia (12)
- Faculty Publications (174)
- November 2019 (Revised April 2020)
- Case
Purple Innovation, Inc.: The Online to Offline Marketing Challenge
By: Elie Ofek and Nakisha Williams
This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its...
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Keywords:
Offline Sales;
Marketing Strategy;
Digital Marketing;
Growth and Development Strategy;
Consumer Products Industry;
Retail Industry
Ofek, Elie, and Nakisha Williams. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Case 520-040, November 2019. (Revised April 2020.)
- Web
More Information | HBS Online
methods, scholarships, financial aid, and more. Policies Get details on academics, accommodations, changing your program status, and more. Connect Student Stories Participants share their firsthand experiences with HBS Online. Community...
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Marketing - HBS Online
interactive activities Yes Some Discount for repeat participants Yes Some Certificate awarded upon completion of program Yes Some Invitation to a global professional network, including the HBS Online Connext conference, HBS faculty...
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- 9 AM – 10 AM EDT, 30 Mar 2020
- HBS Online
HBS Online Courageous Leadership
Professor Nancy Koehn will demonstrate how to lead with courage and conviction through challenging organizational scenarios, and bring others along in service of a greater mission.
Program Dates: May 5-June 6, 2020
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- 10 Jul 2018
- Blog Post
Embracing Entrepreneurship & the Asian American Community
How I incorporated my experience in the Asian American community at HBS into co-founding Fish Sauce. Wilson Kyi (MBA '18) graduated from the University of Southern California with a degree in Industrial and Systems Engineering and worked...
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- Web
Alternative Investments Course | HBS Online
different categories Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS...
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- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as...
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- 9 AM – 10 AM EDT, 20 Mar 2019
- HBS Online
HBS Online Financial Accounting
Learn how managers, Wall Street analysts, and entrepreneurs use an understanding of accounting to unlock critical insights from financial statements and drive strategic decision making.
Program Dates: March 20, 2019 - May 15, 2019
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In the Community | About
In the Community Whether helping to provide needed resources, offering expertise, or through volunteerism, Harvard Business School and its students, staff, faculty, and alumni are enthusiastic contributors to the community. Education &...
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Global Business Course | HBS Online
community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official...
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Organizational Leadership Course | HBS Online
animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after your course. Learners...
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Ideological Segregation among Online Collaborators: Evidence from Wikipedians
Do online communities segregate into separate conversations about “contestable knowledge”? We analyze the contributors of biased and slanted content in Wikipedia articles about U.S. politics, and focus on two research questions: (1) Do contributors display... View Details
- November 2022
- Case
Jon Fortt: The Art of Debate and Effective Communication
By: Francesca Gino, Sarah Livick-Moses and Ruth Page
This stand-alone multimedia case explores the art of communication in the space of negotiation. It follows the career journey of business journalist, media influencer, and co-anchor of CNBC's "Squawk Alley," Jon Fortt. He offers reflections on the race crisis in the...
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- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander...
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Keywords:
Influencer Marketing;
Monetization;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Influencers;
Influencer;
Direct-to-consumer;
Marketing;
Brands and Branding;
Marketing Strategy;
Venture Capital;
Entrepreneurship;
Marketing Communications;
Consumer Products Industry;
Financial Services Industry;
Advertising Industry;
London;
United Kingdom;
United States;
Europe;
North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- February 2015
- Article
Risk, Information, and Incentives in Online Affiliate Marketing
By: Benjamin Edelman and Wesley Brandi
We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to...
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Keywords:
Affiliate Marketing;
Incentives;
Fraud;
Advertising;
Internet and the Web;
Marketing Communications;
Ethics;
Digital Marketing
Edelman, Benjamin, and Wesley Brandi. "Risk, Information, and Incentives in Online Affiliate Marketing." Journal of Marketing Research (JMR) 52, no. 1 (February 2015): 1–12. (Lead Article.)
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FERPA Information | HBS Online
Privacy Notice SMS Terms Terms of Use FERPA Community Values & Honor Code Trademark Notice Cookies FERPA The Family Educational Rights and Privacy Act of 1974, as amended ("FERPA") is a federal law that gives students certain rights with...
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- 9 AM – 9:01 AM EDT, 16 Oct 2019
- HBS Online
HBS Online Financial Accounting
Learn how managers, Wall Street analysts, and entrepreneurs use an understanding of accounting to unlock critical insights from financial statements and drive strategic decision making.
Program Dates: October 16, 2019 - December 11, 2019
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- 9 AM – 10 AM EST, 09 Jan 2019
- HBS Online
HBS Online Financial Accounting
Learn how managers, Wall Street analysts, and entrepreneurs use an understanding of accounting to unlock critical insights from financial statements and drive strategic decision making.
Program Dates: January 9, 2019 - March 6, 2019
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Frequently Asked Questions | HBS Online
faculty and guest experts featured in our courses are not available to communicate with learners directly or participate in learner-organized events. However, you may visit the HBS Online Business Insights...
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Business Insights Blog | HBS Online
Filter Results Arrow Down Arrow Up Topics Topics Accounting Analytics Business Essentials Business in Society Career Development Communication Community ConneXt Decision-Making Earning Your MBA...
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