Show Results For
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All HBS Web
(2,161)
- Faculty Publications (283)
Show Results For
-
All HBS Web
(2,161)
- Faculty Publications (283)
- April 1990
- Case
Nestle Alimentana S.A. -- Infant Formula (Abridged)
- October 1989
- Background Note
Managing Major Accounts
- October 1982 (Revised May 1992)
- Case
Johnson & Johnson: The Tylenol Tragedy
- July 1981 (Revised June 1987)
- Case
Hartmann Luggage Co.: Price Promotion Policy
- Research Summary
Branding in Digital and Social Media
- Research Summary
Creating and Consuming Brand Meaning
- Research Summary
Crowdsourced reviews
To determine whether online consumer reviews influence the way that reputation is formed, Professor Luca has combined reviews from the website Yelp.com with public restaurant data. He has shown that a one-star increase in Yelp ratings results in a 5- to 9-percent... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Managing Marketspace Service Interfaces
Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Research Summary
Overview
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- Research Summary
Overview
Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details
- Research Summary
Overview
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Research overview
- Forthcoming
- Article