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- News (377)
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- Faculty Publications (429)
Show Results For
-
All HBS Web
(2,033)
- People (3)
- News (377)
- Research (1,147)
- Events (16)
- Multimedia (6)
- Faculty Publications (429)
- October 2009
- Article
Shaping Online Consumer Choice by Partitioning the Web
By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than...
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Keywords:
Decision Choices and Conditions;
Information Management;
Demand and Consumers;
Research;
Internet and the Web;
Valuation
Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
- 16 May 2012
- News
Amazon consumer book reviews as reliable as media experts
- 24 Oct 2011
- News
The Yelp Factor: Are Consumer Reviews Good for Business?
- November 2017 (Revised October 2018)
- Case
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an...
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Keywords:
Brand;
Brand Management;
Retailing;
Retailing Industry;
Private Label;
Direct To Consumer Marketing;
Ecommerce;
Digital Marketing;
Consumer Packaged Goods;
Startup;
Marketing;
Marketing Strategy;
Disruption;
Food;
Product Marketing;
Marketing Channels;
Consumer Behavior;
Brands and Branding;
Venture Capital;
E-commerce;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
North America
Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Case 518-044, November 2017. (Revised October 2018.)
- Research Summary
Crowdsourced reviews
By: Michael Luca
To determine whether online consumer reviews influence the way that reputation is formed, Professor Luca has combined reviews from the website Yelp.com with public restaurant data. He has shown that a one-star increase in Yelp ratings results in a 5- to 9-percent... View Details
- September 21, 2016
- Article
For Better Online Product Reviews, Pay the Reviewers
Kominers, Scott Duke. "For Better Online Product Reviews, Pay the Reviewers." Bloomberg View (September 21, 2016).
- 23 Jun 2015
- News
Navigating the potentially murky world of online reviews
- 23 Sep 2013
- News
That Online Review May Really Be Too Good to Be True
- 13 Apr 2016
- News
Consumer Reports in the Age of the Amazon Review
- 03 Aug 2013
- News
Bed Bugs, Bad Service Begone, Thanks to Online Reviews
- 03 Nov 2015
- News
6 Clues That an Online Review Might Be Fake
- July 7, 2022
- Other Article
Are Online Prices Higher Because of Pricing Algorithms?
By: Zach Y. Brown and Alexander J. MacKay
This article reviews recent work examining pricing strategies of major online retailers and the potential effects of pricing algorithms. We describe how pricing algorithms can lead to higher prices in a number of ways, even if some characteristics of these algorithms...
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Keywords:
Pricing Algorithms;
Online Marketplace;
Digital Strategy;
Internet and the Web;
Retail Industry
Brown, Zach Y., and Alexander J. MacKay. "Are Online Prices Higher Because of Pricing Algorithms?" Brookings Series: The Economics and Regulation of Artificial Intelligence and Emerging Technologies (July 7, 2022).
- Research Summary
The limits of reviews
By: Michael Luca
Consumer reviews are an important source of information in the digital age. Yet there are limits to the role that reviews can play. In a case study, Professor Luca discusses the limits of reviews and how companies can create more comprehensive reputation systems... View Details
- August 2015
- Case
Yabbly (A)
By: Shikhar Ghosh and Christopher Payton
In November 2013, with less than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question-and-answer application for shopping decisions, had benefited from a strong showing at the SXSW...
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Keywords:
Startup;
Mobile;
Online Product Reviews;
Consumer Products;
Business Model;
Business Plan;
Business Startups;
Entrepreneurship;
Innovation Strategy;
Mobile and Wireless Technology;
Internet and the Web;
North America;
United States;
Washington (state, US);
Seattle
Ghosh, Shikhar, and Christopher Payton. "Yabbly (A)." Harvard Business School Case 816-030, August 2015.
- 2021
- Article
Consumer Disclosure
By: Tami Kim, Kate Barasz and Leslie John
As technological advances enable consumers to share more information in unprecedented ways, today’s disclosure takes on a variety of new forms, triggering a paradigm shift in what “disclosure” entails. This review introduces two factors to conceptualize consumer...
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Keywords:
Disclosure;
Passive Disclosure;
Information;
Internet and the Web;
Consumer Behavior;
Situation or Environment
Kim, Tami, Kate Barasz, and Leslie John. "Consumer Disclosure." Consumer Psychology Review 4 (2021): 59–69.
- December 2000
- Background Note
Online Retailers
By: Thomas R. Eisenmann and Alastair Brown
Describes online retailers, companies that use the Internet to sell physical goods. Defines online retailers and describes different ways to categorize them. Explores their economic model and value proposition for consumers in comparison with offline retailers. Next,...
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Eisenmann, Thomas R., and Alastair Brown. "Online Retailers." Harvard Business School Background Note 801-306, December 2000.
- December 2000
- Background Note
Online Portals
By: Thomas R. Eisenmann and Sanjay Pothen
Describes the online portal business model. Analyzes the model, focusing on the tactics used to acquire new users, turn new users into repeat visitors, and monetize user traffic. Explains portals' revenue and cost drivers and their implications for pursuing aggressive...
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Eisenmann, Thomas R., and Sanjay Pothen. "Online Portals." Harvard Business School Background Note 801-305, December 2000.
- 01 Mar 2012
- News
She’s Got Your Back
from homeowner hell, and at a fair price? “These are not things we embrace,” says Angie Hicks (MBA 2000), cofounder and chief marketing officer of Angie’s List, an online service that collects verified View Details
- May 2018
- Article
Using Online Prices for Measuring Real Consumption Across Countries
By: Alberto Cavallo, Erwin Diewert, Robert C. Feenstra, Robert Inklaar and Marcel P. Timmer
We show that online prices can be used to construct quarterly purchasing power parities (PPPs) with a closely matched set of goods and identical methodologies in a variety of developed and developing countries. Our results are close to those reported by the...
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Keywords:
Purchasing Power Parity;
International Economy;
Online Prices;
Billion Prices Project;
Economics;
Macroeconomics;
Price;
Internet and the Web;
Spending;
Economy;
Global Range;
Measurement and Metrics
Cavallo, Alberto, Erwin Diewert, Robert C. Feenstra, Robert Inklaar, and Marcel P. Timmer. "Using Online Prices for Measuring Real Consumption Across Countries." AEA Papers and Proceedings 108 (May 2018): 483–487.
- 06 Mar 2020
- Working Paper Summaries