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- All HBS Web (1,239)
- Faculty Publications (245)
- April 2015
- Teaching Plan
Codecademy: Monetizing a Movement?
By: Jeffrey J. Bussgang and Lisa Mazzanti
This is a Teaching Plan for the case on Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However,...
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- Program
Building a Legacy
solutions to your wealth management challenges Develop an action plan for initiating an intergenerational transfer Implement best practices for separating operating assets and family office assets Make key hires or use outsourcing to...
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- Research Summary
Overview
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the...
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MOVE: Putting America's Infrastructure Back in the Lead
Americans are stuck. We live with travel delays on congested roads, shipping delays on clogged railways, and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent... View Details
- 02 Oct 2014
- Working Paper Summaries
Bitcoin
- Web
Students on the Job Market - Doctoral
efficacy of two technology-enabled policy interventions in a developing country to reduce the shadow economy. Specifically, I find that mandating the use of online Electronic Fiscal Devices (EFDs), which provide regulators with real-time...
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- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
Mushroom Pillow. So despite selling record numbers of individual songs on online services such as Apple's iTunes, the labels are in an era of declining revenues and consolidation. What happens next? “When consumers start buying music...
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- March 2010 (Revised June 2019)
- Case
Major League Baseball Advanced Media: America's Pastime Goes Digital
By: Anita Elberse and Brett Laffel
In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The...
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Keywords:
Business Model;
Marketing Strategy;
Distribution Channels;
Mobile and Wireless Technology;
Internet and the Web;
Sports Industry
Elberse, Anita, and Brett Laffel. "Major League Baseball Advanced Media: America's Pastime Goes Digital." Harvard Business School Case 510-092, March 2010. (Revised June 2019.)
- Web
Help - Alumni
full amount of the gift. Please contact Development Operations at 617-495-6207, or email gifts@hbs.edu, for further information about crediting. How can I view my giving history? You can view recent giving history by logging in on the...
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- Web
Research Community - Doctoral
may lead. Students study business in motion, with all the variables operating at once and, like the companies they study, are not limited by traditional academic boundaries. Students acquire knowledge and research skills leading to...
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- 02 Aug 2016
- First Look
August 2, 2016
the optimal capital requirement is around 20%. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=51305 The Empirical Economics of Online Attention By: Boik, Andre, Shane Greenstein, and Jeffrey Prince Abstract—In...
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Keywords:
Sean Silverthorne
- 17 Jul 2007
- First Look
First Look: July 17, 2007
film rental and return patterns of a sample of online DVD rental customers over a period of four months. We predict and find that people are more likely to rent DVDs in one order and return them in the reverse order when should DVDs...
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Keywords:
Martha Lagace
- Web
Named Fellowship Funds - Alumni
Turkey, Işik led several mergers and acquisitions projects throughout Europe and the United States as director of corporate development for Bertelsmann AG. She is the founder of Shaya Turkey, a multibrand retail operation that led the...
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- Web
School Leadership | About
Kierstead Executive Director, MBA and Doctoral Programs and External Relations Ellen Mahoney Chief Human Resources Officer Richard P. Melnick Chief Financial Officer Patrick Mullane Executive Director, Harvard Business School Online and...
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- 08 Jul 2008
- First Look
First Look: July 8, 2008
is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their...
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Keywords:
Martha Lagace
- September 2018 (Revised October 2018)
- Supplement
Lexoo: Building a Long-Lasting Platform
By: Chiara Farronato and Elena Corsi
Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized...
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- August 2021 (Revised February 2022)
- Case
Lexoo: Building a Long-Lasting Platform (Abridged)
By: Chiara Farronato and Elena Corsi
Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized...
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Keywords:
Legal Services;
Marketplaces;
Pivot;
Growth and Development Strategy;
Digital Platforms;
Small Business;
Service Operations;
Decision Making;
Legal Services Industry
Farronato, Chiara, and Elena Corsi. "Lexoo: Building a Long-Lasting Platform (Abridged)." Harvard Business School Case 622-043, August 2021. (Revised February 2022.)
- 25 Sep 2007
- First Look
First Look: September 25, 2007
Obscurity: An Individual-Level Examination of 'Long Tail' Consumption Author:Anita Elberse Abstract The idea that online channels facilitate the distribution of a vast assortment of products is undisputed, but what consequence the...
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Keywords:
Martha Lagace
- 19 Sep 2006
- First Look
First Look: September 19, 2006
Working PapersSuperstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Authors:Anita Elberse and Felix Oberholzer-Gee Abstract The rise of online channels facilitates the distribution of a wide range of products and...
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Keywords:
Sean Silverthorne
- 24 Feb 2009
- First Look
First Look: February 24, 2009
Mylan, opposed the deal and sued Perry for alleged vote buying. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209097 Online Restaurant Promotions Harvard Business School Case 909-034 A variety of...
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Keywords:
Martha Lagace