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All HBS Web
(1,289)
- Faculty Publications (171)
- June 2005 (Revised May 2006)
- Case
Covisint (A): The Evolution of a B2B Marketplace
By: Lynda M. Applegate and Elizabeth Collins
Ford Motor Co., General Motors, and DaimlerChrysler--the three original equipment manufacturers (OEMs) that dominated the automotive industry throughout the 20th century--launched Covisint in February 2000 as an industry supply chain exchange that would drive out cost...
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Keywords:
Business Model;
Supply Chain Management;
Business Startups;
Management Teams;
Manufacturing Industry;
Auto Industry;
United States
Applegate, Lynda M., and Elizabeth Collins. "Covisint (A): The Evolution of a B2B Marketplace." Harvard Business School Case 805-110, June 2005. (Revised May 2006.)
- April 2005
- Case
Handleman Company
By: Janice H. Hammond and Kevin Dolan
Describes the organization and operations of the Handleman Co., an intermediary in the music industry that buys recorded music and resells it to mass retailers such as Wal-Mart. The company provides distribution, inventory management, retail merchandising, and category...
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Keywords:
Business Organization;
Music Entertainment;
Cost Management;
Growth and Development;
Business or Company Management;
Distribution Channels;
Problems and Challenges;
Risk and Uncertainty;
Online Technology;
Value Creation;
Music Industry
Hammond, Janice H., and Kevin Dolan. "Handleman Company." Harvard Business School Case 605-024, April 2005.
- May 2004 (Revised March 2005)
- Case
Music Downloads
By: David B. Yoffie and Deborah Freier
Examines the competition between competing music formats. In the '90s, the MP3 format challenged the traditional means of music distribution by allowing for storage of near CD-quality recordings at 1/10th of their previous size. The threat to traditional distribution...
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Keywords:
Disruption;
Music Entertainment;
Legal Liability;
Distribution;
Competition;
Internet and the Web;
Technology Adoption;
Information Infrastructure;
Entertainment and Recreation Industry;
Music Industry
Yoffie, David B., and Deborah Freier. "Music Downloads." Harvard Business School Case 704-503, May 2004. (Revised March 2005.)
- March 2004 (Revised September 2005)
- Case
RealNetworks Rhapsody
By: Thomas R. Eisenmann and Steven Carpenter
Examines RealNetwork's (Real's) strategy for the rapidly emerging online music market. In contrast to rivals who sell individual copies of songs, Real offers online music on a subscription basis. For a $10 monthly fee, subscribers to Real's Rhapsody service have...
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Keywords:
Internet and the Web;
Competitive Advantage;
Distribution Channels;
Music Entertainment;
Ownership;
Service Industry;
Retail Industry;
Music Industry
Eisenmann, Thomas R., and Steven Carpenter. "RealNetworks Rhapsody." Harvard Business School Case 804-142, March 2004. (Revised September 2005.)
- August 2002 (Revised June 2006)
- Case
Great Dakota Bank: Online Banking
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank...
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Keywords:
Banks and Banking;
Internet and the Web;
Customer Relationship Management;
Consumer Behavior;
Demand and Consumers;
Technological Innovation;
Customer Value and Value Chain;
Customer Satisfaction;
Management;
Service Operations;
Banking Industry
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
- June 2002 (Revised September 2005)
- Case
Online Music Distribution in a Post-Napster World
By: Youngme E. Moon
Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay).
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Keywords:
Distribution;
Internet and the Web;
Price;
Marketing Channels;
Service Operations;
Music Industry
Moon, Youngme E. "Online Music Distribution in a Post-Napster World." Harvard Business School Case 502-093, June 2002. (Revised September 2005.)
- March 2002 (Revised May 2003)
- Case
NeoPets, Inc.
By: Thomas R. Eisenmann and Elizabeth Kind
NeoPets, a rapidly growing Internet start-up, faces decisions about its international expansion strategy--whether to enter a joint venture with a conglomerate in Singapore to exploit Asian markets as well as which other regions to target. NeoPets allows its...
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Keywords:
Expansion;
Global Strategy;
Network Effects;
Joint Ventures;
Business Conglomerates;
Age;
Internet and the Web;
Product Positioning;
Digital Marketing;
Internet and the Web;
Corporate Entrepreneurship;
Information Technology Industry;
Asia;
Singapore
Eisenmann, Thomas R., and Elizabeth Kind. "NeoPets, Inc." Harvard Business School Case 802-100, March 2002. (Revised May 2003.)
- March 2001 (Revised June 2002)
- Background Note
E-Commerce in Latin America
By: Lynda M. Applegate, Luiz Felipe Monteiro and Meredith Collura
Examines the vast potential offered by e-commerce in Latin America. Addresses both B2B and B2C e-commerce, as well as the specific economic, cultural, and technological barriers for doing business online in the region.
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Keywords:
Trade;
Entrepreneurship;
Market Transactions;
Service Delivery;
Online Technology;
Latin America
Applegate, Lynda M., Luiz Felipe Monteiro, and Meredith Collura. "E-Commerce in Latin America." Harvard Business School Background Note 801-388, March 2001. (Revised June 2002.)
- December 2000 (Revised July 2001)
- Case
Ventro: Builder of B2B Businesses (Condensed)
By: Lynda M. Applegate and Meredith Collura
Enables a condensed analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Part of the Building-E-Business Online series.
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Keywords:
Business Model;
Corporate Entrepreneurship;
Technological Innovation;
Management;
Strategy;
Business Strategy;
Consulting Industry;
Information Technology Industry
Applegate, Lynda M., and Meredith Collura. "Ventro: Builder of B2B Businesses (Condensed)." Harvard Business School Case 801-274, December 2000. (Revised July 2001.)
- November 2000 (Revised December 2001)
- Case
iSteelAsia (A)
By: Rosabeth M. Kanter and Pamela A. Yatsko
The chairman of a Hong Kong-based steel distributor starts an online Asian steel trading portal and contemplates different paths to profitability and growth. Barriers include industrial culture, weakened markets in the spring of 2000, and vulnerability to takeover by...
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Keywords:
Commercialization;
Distribution Channels;
Business Growth and Maturation;
Horizontal Integration;
Transformation;
Corporate Strategy;
Business Strategy;
Mergers and Acquisitions;
Steel Industry;
Hong Kong
Kanter, Rosabeth M., and Pamela A. Yatsko. "iSteelAsia (A)." Harvard Business School Case 301-025, November 2000. (Revised December 2001.)
- November 2000 (Revised May 2002)
- Case
FleetBoston Financial: Online Banking
By: Frances X. Frei and Hanna Rodriguez-Farrar
As the ninth largest bank holding company in the United States in 2000, FleetBoston Financial Corp. provided a myriad of financial services, including retail banking, loan origination, and brokerage accounts. This case explores how FleetBoston responded to the Internet...
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Keywords:
Business Model;
Borrowing and Debt;
Cost Management;
Banks and Banking;
Consumer Behavior;
Service Operations;
Competition;
Online Technology;
Banking Industry;
United States
Frei, Frances X., and Hanna Rodriguez-Farrar. "FleetBoston Financial: Online Banking." Harvard Business School Case 601-042, November 2000. (Revised May 2002.)
- November 2000 (Revised June 2001)
- Case
Ventro: Builder of B2B Businesses
By: Lynda M. Applegate and Meredith Collura
Enables a thorough analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Examines Ventro's business model and strategy as well as the company's operating, technical, and management expertise. Part of the...
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Keywords:
Business Model;
Entrepreneurship;
Technological Innovation;
Management;
Business or Company Management;
SWOT Analysis;
Organizational Structure;
Business Strategy;
Information Technology Industry;
Service Industry
Applegate, Lynda M., and Meredith Collura. "Ventro: Builder of B2B Businesses." Harvard Business School Case 801-042, November 2000. (Revised June 2001.)
- October 2000
- Case
CDNow (A)
By: Stephen P. Bradley, Christina Akers and Howard Reitz
With CDnow's acquisition of N2K's Music Boulevard web site, this case deals with capturing value in the music industry with online sales. CDnow has the advantage of being one of the exclusive music online retailers on AOL but faces fierce competition from Amazon.com....
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Keywords:
Marketing Strategy;
Distribution Channels;
Competition;
Competitive Strategy;
Value Creation
Bradley, Stephen P., Christina Akers, and Howard Reitz. "CDNow (A)." Harvard Business School Case 701-046, October 2000.
- February 2000 (Revised December 2000)
- Case
Staples.com
By: Thomas R. Eisenmann, Joanna M. Jacobson and Gillian Morris
Staples.com, the online unit of the U.S. office supplies retailing chain Staples, faces a range of strategic and organizational issues as it accelerates its growth. Should it pursue only existing Staples customers or consumers who do not shop in Staples stores? How...
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Keywords:
Supply Chain;
Business Units;
Business Model;
Growth and Development;
Internet and the Web;
Entrepreneurship;
Business Strategy;
Service Industry;
United States
Eisenmann, Thomas R., Joanna M. Jacobson, and Gillian Morris. "Staples.com." Harvard Business School Case 800-305, February 2000. (Revised December 2000.)
- February 2000 (Revised October 2000)
- Case
Open Market, Inc.: The E-Commerce Wars
By: James I. Cash Jr., Janis Lee Gogan, Michael Haselkorn and Mani Subramani
Continues the story of Open Market, Inc., a company founded in 1994 to support electronic commerce on the Internet. Despite a very successful initial public offering, the firm had reached a growth plateau, and the management team was considering several strategic...
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Keywords:
Entrepreneurship;
Technological Innovation;
Management;
Growth and Development Strategy;
Marketing Channels;
Product Marketing;
Product Development;
Competitive Strategy;
Corporate Strategy;
Information Technology Industry;
Web Services Industry
Cash, James I., Jr., Janis Lee Gogan, Michael Haselkorn, and Mani Subramani. "Open Market, Inc.: The E-Commerce Wars." Harvard Business School Case 800-255, February 2000. (Revised October 2000.)
- February 2000 (Revised April 2001)
- Case
CNET 2000
By: Thomas R. Eisenmann and Pauline M Fischer
CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,...
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Keywords:
Entrepreneurship;
Corporate Strategy;
Budgets and Budgeting;
Financial Strategy;
Decisions;
Growth and Development;
Customer Focus and Relationships;
Business Divisions;
Marketing Strategy;
Distribution Channels;
Consumer Behavior;
Online Technology;
Information Technology Industry
Eisenmann, Thomas R., and Pauline M Fischer. "CNET 2000." Harvard Business School Case 800-284, February 2000. (Revised April 2001.)
- February 2000 (Revised November 2000)
- Case
Women.com
By: Myra M. Hart and Sarah S. Khetani
Entrepreneurs Ellen Pack and Marleen McDaniel have founded a women's online network and watched it grow from an online subscription service in 1992 to one of the best known, widely visited women's networks on the web in 1999. While the company's vision has remained...
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Keywords:
Business Model;
Entrepreneurship;
Internet and the Web;
Partners and Partnerships;
Initial Public Offering;
Networks;
Transition;
Web Services Industry
Hart, Myra M., and Sarah S. Khetani. "Women.com." Harvard Business School Case 800-216, February 2000. (Revised November 2000.)
- February 2000 (Revised April 2003)
- Case
InSite Marketing Technology (A)
By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures.
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Keywords:
Customer Focus and Relationships;
Financing and Loans;
Technological Innovation;
Business or Company Management;
Marketing Strategy;
Product Launch;
Service Delivery;
Competitive Strategy;
Competitive Advantage;
Service Industry;
Web Services Industry
Applegate, Lynda M., Genevieve J.S. Feraud, and Sheila L Marcelo. "InSite Marketing Technology (A)." Harvard Business School Case 800-279, February 2000. (Revised April 2003.)
- December 1999 (Revised February 2001)
- Case
CVS: The Web Strategy
By: John A. Deighton and Anjali C. Shah
How should America's second-largest pharmacy chain respond to the challenge from online drugstores? What threat does the web pose to bricks and mortar distribution of prescription drugs and the other items that make up 50% of a drugstore's sales? This case describes...
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Keywords:
Leveraged Buyouts;
Marketing Channels;
Distribution Channels;
Service Operations;
Corporate Strategy;
Pharmaceutical Industry;
Web Services Industry
Deighton, John A., and Anjali C. Shah. "CVS: The Web Strategy." Harvard Business School Case 500-008, December 1999. (Revised February 2001.) (request a courtesy copy.)
- November 1999 (Revised March 2003)
- Case
Webvan: Groceries on the Internet
By: John A. Deighton and Kayla Bakshi
What are the prospects for grocery shopping on the Web? This case invites a comparison of seven business models, with particular emphasis on Webvan. Why does the investment community value Webvan at $7.8 billion after less than six months of operating experience, and...
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Keywords:
Business Model;
Experience and Expertise;
Investment;
Information;
Marketing;
Distribution Channels;
Service Delivery;
Cognition and Thinking;
Internet and the Web;
Retail Industry;
Service Industry
Deighton, John A., and Kayla Bakshi. "Webvan: Groceries on the Internet." Harvard Business School Case 500-052, November 1999. (Revised March 2003.)